How to Succeed in Personal Branding on Social Media

B2B PR Sense

Social media is like a blank canvas for both personal and work life. There's no doubt that there's an important place for personal branding on social media. So how can you use social media to drive your personal branding strategy? Revamp Your Social Accounts.

Social Media’s Missing Ingredient

Digital B2B Marketing

View original on Pinterest You are ready for social media. You have a clear strategy, well-defined goals and an execution plan. Your social media program needs time. With daily reporting, weekly results reviews and quarterly budget evaluations, long-term planning is increasingly challenging. Creating Content Your social media plan likely calls for creating some type of content daily (hopefully), and definitely weekly.

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A B2B Social Media Strategy to Connect with Prospects & Clients

BOP Design

Social media can be both a polarizing and connecting medium. At its core, however, social media founders intended it to be a platform that connects people, be it college students with their peers, professionals with other professionals, or small businesses with local customers. For B2B companies, a social media plan that is focused, strategic, and humanizing helps to create a loyal brand following with existing clients and reach a new audience of prospects.

5 Effective Ways to Use Facebook’s New Trend Report to Boost Your 2019 Social Media Plan

Convert

Helpfully, Facebook curated their findings into seven industry verticals, such as Beauty & Fashion, Entertainment, Commerce, and Science & Technology. Facebook just released their annual Topics & Trends Report for 2019. The report analyzes data from the past two years of Facebook conversations and packages them up into 33 pages of informational insights for marketers.

The 7 Best Social Media Analytics Tools for Marketers in 2020

Hubspot

Social media is an undeniably powerful marketing tool in 2020. We've seen the stats that back up using social media as a legitimate business practice. And we've seen examples of companies that saw phenomenal ROI after a social media campaign. Sprout Social.

Guide to Creating a Social Media Strategy for Your Firm

FMG Suite

Social media is no longer avoidable. And sixty-nine percent of adults aged 50-64 are on social media according to the Pew Research Center. . Of the advisors who have embraced social media to find new clients, it’s been a major success. Seventy-nine percent of advisors said using social media led them to win new business, with an average asset gain of $4.6 Social media is not something to ignore anymore!

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. Heck, even MS Word kept flagging curation as a misspelled word.

How to Create a Social Media Strategy in 8 Easy Steps (Free Template)

Hootsuite

A social media strategy is a summary of everything you plan to do and hope to achieve on social media. The more specific your plan is, the more effective it will be. Also use it to track results and present the plan to your boss, teammates, and clients.

Google Redesigned How They Measure Page Speed. Here’s What to Do About It

RebelMouse

Major Media Companies: Does a Custom, High-Cost CMS Pay Off? It's part of the reason why major media powerhouses invest in hyper-expensive CMS options, customized to both host their content and. Starting off with a major player in the new media space, here's how an article by. Moving on, Vice has long been considered one of the top-performing new media sites around. GZERO Media. It's not just RebelMouse-powered media companies that are experience gains either.

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV? And digital marketing and social media are as disruptive as they come.

How to create a social media calendar that works

Sprout Social

With the constant flow of new content, news and ideas, it’s easy to get caught up in the day-to-day of managing multiple social media accounts. Live tweets for major events or reactive posts related to significant news are engaging for your audience and interesting to create as a social team. A social media calendar will save you time and allow you to track and test different strategies to see what resonates most with your audience.

How to effectively use social media for real estate

Sprout Social

While businesses of all shapes and sizes can benefit from a smart social presence, the importance of social media for real estate really can’t be overstated. According to a recent study from the National Association of Realtors , social has become integral to scoring clients and closing deals across the industry. Here’s a brief snapshot of the report’s findings: 77% of realtors actively use social media for real estate in some way, shape or form.

Google Wants Your Ads to Work Smarter, Not Harder: What This Means for Publishers

RebelMouse

The extra attention on marketers from Google comes at a time when many publishers and brands have grown weary of social platforms like Facebook, Twitter, and Instagram. The social ecosystem's frequent algorithm changes and overall ROI mystery have publishers looking to diversify more than ever. Google first started beta testing responsive search ads in May 2018, and plans to have the feature available to all advertisers within the next few months. Search is getting smarter.

SEO Is Making a Comeback. Here Are Our Thoughts

RebelMouse

The shift has publishers returning to search-optimized content over social-forward posts to gain followers and grow revenue. We power the media property. Give it a read and let us know how we can help you refine your strategy to optimize every post for site, search, and social. Facebook was in the headlines again recently after an executive at the company said CEO Mark Zuckerberg "doesn't care about publishers." A story that Facebook has since. denied.

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Here Are All the Changes Facebook Has Made Since the Cambridge Analytica Scandal

RebelMouse

user information scandal , Facebook announced plans to restrict data access on their platform. In the long term, expect more changes like this to be rolled out by Facebook and other social platforms. As a direct result of the Cambridge Analytica. In what Facebook promises will be "many changes" in the coming months, the platform started by cutting off API access to Events, Groups, Pages, and Instagram for new developers.

Google Algorithm Updates in 2018: Every Change You Should Know

RebelMouse

You need to make sure your pages load as quickly as possible , which in turn will help your organic growth and social ROI. It seems like a new Google update or algorithm shift is being detected every day, and we don't expect busy marketers to scour the internet looking for every last one. That's why we do our best to keep you up to date with every important platform initiative.

Why Your Site Needs A Progressive Web App, Yesterday

RebelMouse

The search community dubbed 2015 " Mobilegeddon " when Google announced that mobile responsiveness would become a key ranking factor in the algorithm. Since then, fast mobile experiences have been a priority both on sites and on the platforms. 2015 also brought about the rise of preloaded pages in the form of Facebook Instant Articles and Google AMP. Now, in 2018, it seems that mobilegeddon is back for more. The next step in mobile consumption is the migration to Progressive Web Apps (PWA).

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Facebook Makes Moves Toward Creator Networks

RebelMouse

adults spent over five hours more a day consuming digital media in 2017 than they did in the previous year. Influencer marketing is quickly becoming a leading strategy for gaining the attention of the social ecosystem's massive audiences. Recent changes within the platform indicate the social giant is already dipping their toes in the creator pool. Facebook confirmed plans for the influencer tool to TechCrunch shortly after the leak.

Thriving on Facebook After the "Doomsday" Algorithm Change

RebelMouse

In January, the massive social platform announced that it would begin to prioritize posts from users' actual Facebook friends in its News Feed over updates from publishers. The announcement had publishers scrambling for new ways to diversify their main distribution strategy in hopes of retaining some sort of social ROI. After all, how are users supposed to find their content if not through the biggest social platform available? Algorithm Shift Aftermath: How We Got Here.

Judgment Day for Media Companies

RebelMouse

Phillip Smith recently wrote a featured story for Medium, " Judgment Day for Journalism ," about the changing landscape of the media world. Smith starts off quoting media critic Jesse Brown, who notes that the number of journalists employed by small digital news companies is increasing. Smith concludes from this that "we must reboot the media and start from the ground up.".

Talent Is Everything, and Location Is Only a Time Zone

RebelMouse

Six Reasons Why RebelMouse Is Remote-Only + Why It Works for Us. RebelMouse is a global team that has no central office. We create our own office culture right from our laptops, which are proudly distributed across the world. When RebelMouse first launched in 2012, we had a fancy office in New York City's SoHo neighborhood. But in 2016, our founder and CEO Andrea Breanna made the decision to close its doors, and none of us have looked back since.

As Publishers Look to Diversify, Google News Makes Meaningful Changes

RebelMouse

For You curates five of the most relevant headlines based on a user's interests, which is usually a mix of breaking, local, and topic-specific stories. Full Coverage allows users to explore a topic through multiple outlets, including other news sites, opinion pieces, and social commentary. This includes both legacy news outlets such as The Washington Post, and new media political sources such as Axios. Cleaning up After Cambridge Analytica.

Publishers, This Is Your Ticket to Content Diversity

RebelMouse

It's invigorating because it's a signal that readers are willing to consume content outside of the platforms — a shift from the tug of war we've been seeing these past few years between brands, new media companies, and platforms that are all trying to claim the upper hand. BuzzFeed News CEO Ben Smith recently told Digiday that there is no "silver bullet" strategy for mature media companies looking for the right way to prioritize the platforms.

A New Way to Understand Your Social Media Audience

Digital B2B Marketing

Audience research is invaluable and well developed personas provide a broad array of insights into the lives and minds of your target audience, insights that form the basis for your social media plans. Then, you put your social media plan in place, including sharing great content from others and creating your own. Your planning is based on your target audience, but you are measuring activity from everyone.

Bend Industry Norms with Developer-Free Designs

RebelMouse

The explosion of social put web design, and even home pages in general, on life support. There's been a shift from trying to rely on social ROI alone to once again creating a web experience that keeps readers on site. Brands, new media companies, and publishers don't have the time or money to invest in expensive developer teams to build out beautiful, design-heavy websites. It only takes one person with an understanding of the social ecosystem to go viral and reach millions.

Google Redesigned How They Measure Page Speed. Here’s What to Do About It

RebelMouse

The Washington Post : Despite being one of the top-performing new media sites, Vice has an average score on desktop: Vice 's mobile score is below average: Now, let's take a look at how Google is scoring itself through the latest version of its tool. In October 2018, publishers. received warnings via Google Search Console that their sites were performing too slow. Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool.

The Right Metrics for Measuring Audience Growth

RebelMouse

When we think of audience growth, we tend to latch on to metrics that we believe will give us a good indication of a website's performance. However, this is typically done without isolating variables, which leaves takeaways hard to find. I've heard from countless clients that it's great to have data in front of you, but what to do with it escapes them. And that underscores the problems with the concept of data itself. Your data set is not a roadmap, it's a set of gauges.

Conquer Roles to Make Content Creation Seamless

RebelMouse

The massive saturation of content in recent years has translated into a mad dash for publishers to achieve adequate reach and engagement in the social ecosystem. The structure is based on a roles-and-ratings process that gives each planned post a clear path to publish. The new content workflow is available for every media property we power. By embracing the undeniable truth that social has created a.

Google’s Danny Sullivan Publishes a Tweetstorm About Google’s Future

RebelMouse

The tweetstorm was designed to both celebrate Google's 20th anniversary and announce their plans for the next two decades. The search engine is on its own journey to become a social platform of its own. The search engine's advancements provide more opportunities for all publishers — both brands and media companies — to diversify their content and revenue streams.

The Winding Road of Social Video Strategy

RebelMouse

Like many things on the internet, the value of social video has taken a few sharp turns in recent years. The shift was elevated when Facebook CEO Mark Zuckerberg announced that the platform would embrace mostly video in the next five years, sparking layoffs at publishers — including Vox Media and BuzzFeed. But it doesn't mean that there isn't space for social video in your 2018 content strategy. all in on social video, the value of the visual format is not completely dead.

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Introducing the RebelMouse Creators Network

RebelMouse

It's what occurs when search, social, and site traffic all work harmoniously together to create organic growth and sustainable reach. Which, in turn, creates momentum that validates a creator's message — whether the message is voiced by a legacy brand, media company, or solo content creator. Today's social ecosystem has given us a universe of creators. Creators Network is not a destination for flat media.

Don’t Lose New Followers to Slow Page Speed

RebelMouse

The so-called "friends and family" algorithm update that prioritizes posts from personal Facebook friends over those from publishers, has profoundly impacted the livelihood of a number of media companies. These media casualties, paired with the recent #DeleteFacebook movement following the Cambridge Analytica scandal, have put the platform in hot water with publishers. Media properties have to test carefully when moving their ads to a lazy-load element, for instance.

Alert: More Than Half of All WordPress Sites Will Be in Danger This December

RebelMouse

In December 2018, a scripting language responsible for 57% of WordPress sites will no longer receive updates , including security patches, themes, and plugins. The end-of-life cycle for PHP 5.6 and 7.0 could mean a major security threat for WordPress sites using the language, and could dramatically decrease their rankings on Google.

In 2018, Publishers Take Back Control with Subscription Success

RebelMouse

But with today's users maturing, subscription models are more attainable for a variety of emerging media properties and legacy names alike. The Rise of the Mature User. In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. The year began with users all over the world harboring disdain toward the platforms following the fake news fallout of the 2016 U.S. presidential election and Facebook's data-misuse scandal.

As Publishers Look to Diversify, Google News Makes Meaningful Changes

RebelMouse

For You curates five of the most relevant headlines based on a user's interests, which is usually a mix of breaking, local, and topic-specific stories. Full Coverage allows users to explore a topic through multiple outlets, including other news sites, opinion pieces, and social commentary. This includes both legacy news outlets such as The Washington Post, and new media political sources such as Axios. Cleaning up After Cambridge Analytica.

3 Reasons Why It’s Better to Publish on a Centralized CMS

RebelMouse

Even high-ranking media executives — including BuzzFeed CEO Jonah Peretti and Bloomberg Media Group CEO Justin Smith — have been vocal to both the press and other publishers about the dangers of forming a digital strategy that's dependent on any of the major platforms. We're also a creative agency that can help you optimize your social, search, and site if replatforming isn't in the cards right now.

Tools to Master the New Content Workflow

RebelMouse

Since the early days of social, the relationship between publishers and readers has blurred and warped into what's now the state of digital publishing in 2018. started out as a social feeds aggregator and subsequently went viral as the "social front page." Since then, we've obsessed over the best ways to share content in today's social world despite its unpredictable seasons. Now it's become a gigantic whiteboard meeting attended by the entire social ecosystem.

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