Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. So curated content is not something new. What is content curation?

5 Effective Ways to Use Facebook’s New Trend Report to Boost Your 2019 Social Media Plan


Helpfully, Facebook curated their findings into seven industry verticals, such as Beauty & Fashion, Entertainment, Commerce, and Science & Technology. Facebook just released their annual Topics & Trends Report for 2019.

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How to Curate Digital Ad Supply in 2020

Martech Advisor

As marketers explore curated approaches to digital ad inventory, they need to maximize the impact of every programmatic ad purchase. The rise of SPO represents something new: a curated approach to inventory.

Google Redesigned How They Measure Page Speed. Here’s What to Do About It


Major Media Companies: Does a Custom, High-Cost CMS Pay Off? It's part of the reason why major media powerhouses invest in hyper-expensive CMS options, customized to both host their content and. Starting off with a major player in the new media space, here's how an article by.

Google Wants Your Ads to Work Smarter, Not Harder: What This Means for Publishers


Google first started beta testing responsive search ads in May 2018, and plans to have the feature available to all advertisers within the next few months. Search is getting smarter.

SEO Is Making a Comeback. Here Are Our Thoughts


We power the media property. Facebook was in the headlines again recently after an executive at the company said CEO Mark Zuckerberg "doesn't care about publishers." A story that Facebook has since. denied.

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Why Your Site Needs A Progressive Web App, Yesterday


The search community dubbed 2015 " Mobilegeddon " when Google announced that mobile responsiveness would become a key ranking factor in the algorithm. Since then, fast mobile experiences have been a priority both on sites and on the platforms.

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Judgment Day for Media Companies


Phillip Smith recently wrote a featured story for Medium, " Judgment Day for Journalism ," about the changing landscape of the media world. Smith starts off quoting media critic Jesse Brown, who notes that the number of journalists employed by small digital news companies is increasing.

Thriving on Facebook After the "Doomsday" Algorithm Change


By February, Facebook-dependent new media company LittleThings shut down its operation , citing the dip in reach from the algorithm shift. Though they were able to quickly relaunch after joining RockYou Media. Algorithm Shift Aftermath: How We Got Here.

Facebook Makes Moves Toward Creator Networks


adults spent over five hours more a day consuming digital media in 2017 than they did in the previous year. Facebook confirmed plans for the influencer tool to TechCrunch shortly after the leak. The much-anticipated internet trends report by Mary Meeker made.

As Publishers Look to Diversify, Google News Makes Meaningful Changes


For You curates five of the most relevant headlines based on a user's interests, which is usually a mix of breaking, local, and topic-specific stories. This includes both legacy news outlets such as The Washington Post, and new media political sources such as Axios.

Google Algorithm Updates in 2018: Every Change You Should Know


It seems like a new Google update or algorithm shift is being detected every day, and we don't expect busy marketers to scour the internet looking for every last one. That's why we do our best to keep you up to date with every important platform initiative.

Publishers, This Is Your Ticket to Content Diversity


It's invigorating because it's a signal that readers are willing to consume content outside of the platforms — a shift from the tug of war we've been seeing these past few years between brands, new media companies, and platforms that are all trying to claim the upper hand.

Talent Is Everything, and Location Is Only a Time Zone


Six Reasons Why RebelMouse Is Remote-Only + Why It Works for Us. RebelMouse is a global team that has no central office. We create our own office culture right from our laptops, which are proudly distributed across the world.

Bend Industry Norms with Developer-Free Designs


Brands, new media companies, and publishers don't have the time or money to invest in expensive developer teams to build out beautiful, design-heavy websites. But content creators and social curators don't have the luxury of time in today's industry.

Google Redesigned How They Measure Page Speed. Here’s What to Do About It


The Washington Post : Despite being one of the top-performing new media sites, Vice has an average score on desktop: Vice 's mobile score is below average: Now, let's take a look at how Google is scoring itself through the latest version of its tool. In October 2018, publishers.

The Right Metrics for Measuring Audience Growth


When we think of audience growth, we tend to latch on to metrics that we believe will give us a good indication of a website's performance. However, this is typically done without isolating variables, which leaves takeaways hard to find.

Conquer Roles to Make Content Creation Seamless


The structure is based on a roles-and-ratings process that gives each planned post a clear path to publish. The new content workflow is available for every media property we power. The popular saying "it takes a village" certainly rings true for most content creation processes.

Google’s Danny Sullivan Publishes a Tweetstorm About Google’s Future


The tweetstorm was designed to both celebrate Google's 20th anniversary and announce their plans for the next two decades. The search engine's advancements provide more opportunities for all publishers — both brands and media companies — to diversify their content and revenue streams.

The Winding Road of Social Video Strategy


The shift was elevated when Facebook CEO Mark Zuckerberg announced that the platform would embrace mostly video in the next five years, sparking layoffs at publishers — including Vox Media and BuzzFeed. For example, media conglomerate Condé Nast is. The Precarious Pivot to Video.

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Introducing the RebelMouse Creators Network


Which, in turn, creates momentum that validates a creator's message — whether the message is voiced by a legacy brand, media company, or solo content creator. Creators Network is not a destination for flat media. Editors are always looking for a particular sweet spot in their work.

Don’t Lose New Followers to Slow Page Speed


The so-called "friends and family" algorithm update that prioritizes posts from personal Facebook friends over those from publishers, has profoundly impacted the livelihood of a number of media companies.

Alert: More Than Half of All WordPress Sites Will Be in Danger This December


In December 2018, a scripting language responsible for 57% of WordPress sites will no longer receive updates , including security patches, themes, and plugins. The end-of-life cycle for PHP 5.6 and 7.0

In 2018, Publishers Take Back Control with Subscription Success


But with today's users maturing, subscription models are more attainable for a variety of emerging media properties and legacy names alike. The Rise of the Mature User. In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years.

3 Reasons Why It’s Better to Publish on a Centralized CMS


Even high-ranking media executives — including BuzzFeed CEO Jonah Peretti and Bloomberg Media Group CEO Justin Smith — have been vocal to both the press and other publishers about the dangers of forming a digital strategy that's dependent on any of the major platforms.

As Publishers Look to Diversify, Google News Makes Meaningful Changes


For You curates five of the most relevant headlines based on a user's interests, which is usually a mix of breaking, local, and topic-specific stories. This includes both legacy news outlets such as The Washington Post, and new media political sources such as Axios.

Tools to Master the New Content Workflow


The workflow for a creator is comprised of: Content Creation: A creator begins crafting a post using our powerful publishing software, taking care to get the most out of our integrated media bar to increase reach and the likelihood of a click. Content creation has never been static.

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The Current Climate of Facebook Instant Articles


The invite-only approach had both brands and new media companies excited for the next wave in mobile publishing. Facebook is the most widely used social media platform by a large margin according to Pew Research.

How to Succeed in Personal Branding on Social Media

B2B PR Sense

Social media is like a blank canvas for both personal and work life. There's no doubt that there's an important place for personal branding on social media. As they follow you on social media, check out your content, and see how you engage with others, they begin to know and trust you.

Social Media’s Missing Ingredient

Digital B2B Marketing

View original on Pinterest You are ready for social media. You have a clear strategy, well-defined goals and an execution plan. Your social media program needs time. Does your social media plan have the time it needs to be successful?

Guide to Creating a Social Media Strategy for Your Firm

FMG Suite

Social media is no longer avoidable. And sixty-nine percent of adults aged 50-64 are on social media according to the Pew Research Center. . Of the advisors who have embraced social media to find new clients, it’s been a major success. Seventy-nine percent of advisors said using social media led them to win new business, with an average asset gain of $4.6 Social media is not something to ignore anymore! Create and Curate Content.

Nuvi Acquires Social Healthcare Leader Banyan


Nuvi’s management platform now enhanced by the world’s first enterprise-class, HIPAA-compliant social media solution which enriches the patient experience for healthcare providers, payers, and organizations. Banyan’s platform grants healthcare providers the ability to connect with their patients through their HIPAA-compliant social media application, enhancing the patient experience while providing insight into customer satisfaction and improved online reputation.

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10 Commandments of Social Media For B2B

EMagine B2B Blog

As marketing managers, adding a new social media network to your strategy or just trying to juggle the day-to-day can easily get us bogged down in the details instead of looking at the bigger picture. Consistency is one of the most important commandments of social media. Social Media

The 14 Best Content Planning and Research Tools


Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). 4 Best Content Planning Tools. Online editorial calendar for content marketing and social media planning. SmartBug Media.

A New Way to Understand Your Social Media Audience

Digital B2B Marketing

Audience research is invaluable and well developed personas provide a broad array of insights into the lives and minds of your target audience, insights that form the basis for your social media plans. Then, you put your social media plan in place, including sharing great content from others and creating your own. Your planning is based on your target audience, but you are measuring activity from everyone. bizo BlueKai social media switchboard twitter

Why Advertisers Need to Start Paying More Attention to TikTok


Exposure to targeted advertising is the norm on the social media platforms that kids, teenagers, and young adults use every day. These videos are shareable in nature, which is why TikTok videos are already filling our other social media feeds, making them universally known.

How to create a social media calendar that works

Sprout Social

With the constant flow of new content, news and ideas, it’s easy to get caught up in the day-to-day of managing multiple social media accounts. A social media calendar will save you time and allow you to track and test different strategies to see what resonates most with your audience.