Amobee integrates with LiveIntent, adding email to advertisers’ media plans


As marketers lobby for visibility in digital media, email newsletters present an opportunity in a much less crowded space to showcase their brand alongside premium content from reputable publishers.

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. Heck, even MS Word kept flagging curation as a misspelled word.


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How to Curate Digital Ad Supply in 2020

Martech Advisor

As marketers explore curated approaches to digital ad inventory, they need to maximize the impact of every programmatic ad purchase. The rise of SPO represents something new: a curated approach to inventory.

5 Effective Ways to Use Facebook’s New Trend Report to Boost Your 2019 Social Media Plan


Helpfully, Facebook curated their findings into seven industry verticals, such as Beauty & Fashion, Entertainment, Commerce, and Science & Technology. Facebook just released their annual Topics & Trends Report for 2019. The report analyzes data from the past two years of Facebook conversations and packages them up into 33 pages of informational insights for marketers.

Google Redesigned How They Measure Page Speed. Here’s What to Do About It


Major Media Companies: Does a Custom, High-Cost CMS Pay Off? It's part of the reason why major media powerhouses invest in hyper-expensive CMS options, customized to both host their content and. Starting off with a major player in the new media space, here's how an article by. Moving on, Vice has long been considered one of the top-performing new media sites around. GZERO Media. It's not just RebelMouse-powered media companies that are experience gains either.

Google Wants Your Ads to Work Smarter, Not Harder: What This Means for Publishers


Google first started beta testing responsive search ads in May 2018, and plans to have the feature available to all advertisers within the next few months. Search is getting smarter. During the Google Marketing Live keynote on July 10, 2018, the leading search engine announced new marketing features available on its platform. All of the new updates leverage machine learning to automate ad placement and further eliminate guesswork from ad strategy.

Here Are All the Changes Facebook Has Made Since the Cambridge Analytica Scandal


user information scandal , Facebook announced plans to restrict data access on their platform. As a direct result of the Cambridge Analytica. In what Facebook promises will be "many changes" in the coming months, the platform started by cutting off API access to Events, Groups, Pages, and Instagram for new developers. If a new developer wants to gain access to these APIs, they must first submit a request for a formal app review.

Why Your Site Needs A Progressive Web App, Yesterday


The search community dubbed 2015 " Mobilegeddon " when Google announced that mobile responsiveness would become a key ranking factor in the algorithm. Since then, fast mobile experiences have been a priority both on sites and on the platforms. 2015 also brought about the rise of preloaded pages in the form of Facebook Instant Articles and Google AMP. Now, in 2018, it seems that mobilegeddon is back for more. The next step in mobile consumption is the migration to Progressive Web Apps (PWA).

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Facebook Makes Moves Toward Creator Networks


adults spent over five hours more a day consuming digital media in 2017 than they did in the previous year. While Facebook's Creator app has been slowly making its debut since Fall 2017, details about Facebook's greater plan for the app — and the platform's overall efforts around creators — became clear when screenshots of an influencer marketing search engine were leaked in May 2018. Facebook confirmed plans for the influencer tool to TechCrunch shortly after the leak.

Google Algorithm Updates in 2018: Every Change You Should Know


It seems like a new Google update or algorithm shift is being detected every day, and we don't expect busy marketers to scour the internet looking for every last one. That's why we do our best to keep you up to date with every important platform initiative. To avoid compromising reach and visibility on Google, it's important to understand the platform's ongoing updates and how you can incorporate them into your search strategy.

Judgment Day for Media Companies


Phillip Smith recently wrote a featured story for Medium, " Judgment Day for Journalism ," about the changing landscape of the media world. Smith starts off quoting media critic Jesse Brown, who notes that the number of journalists employed by small digital news companies is increasing. Smith concludes from this that "we must reboot the media and start from the ground up.".

As Publishers Look to Diversify, Google News Makes Meaningful Changes


For You curates five of the most relevant headlines based on a user's interests, which is usually a mix of breaking, local, and topic-specific stories. This includes both legacy news outlets such as The Washington Post, and new media political sources such as Axios. Cleaning up After Cambridge Analytica. More than halfway into 2018, the dust has only begun to settle following the Cambridge Analytica scandal that rattled Facebook and its legions of users.

Thriving on Facebook After the "Doomsday" Algorithm Change


By February, Facebook-dependent new media company LittleThings shut down its operation , citing the dip in reach from the algorithm shift. Though they were able to quickly relaunch after joining RockYou Media. Algorithm Shift Aftermath: How We Got Here. It's been nine months since Facebook's bombshell and so-called "friends and family". algorithm update rocked the digital publishing ecosystem at the beginning of 2018.

Talent Is Everything, and Location Is Only a Time Zone


Six Reasons Why RebelMouse Is Remote-Only + Why It Works for Us. RebelMouse is a global team that has no central office. We create our own office culture right from our laptops, which are proudly distributed across the world. When RebelMouse first launched in 2012, we had a fancy office in New York City's SoHo neighborhood. But in 2016, our founder and CEO Andrea Breanna made the decision to close its doors, and none of us have looked back since.

Publishers, This Is Your Ticket to Content Diversity


It's invigorating because it's a signal that readers are willing to consume content outside of the platforms — a shift from the tug of war we've been seeing these past few years between brands, new media companies, and platforms that are all trying to claim the upper hand. BuzzFeed News CEO Ben Smith recently told Digiday that there is no "silver bullet" strategy for mature media companies looking for the right way to prioritize the platforms.

Bend Industry Norms with Developer-Free Designs


Brands, new media companies, and publishers don't have the time or money to invest in expensive developer teams to build out beautiful, design-heavy websites. But content creators and social curators don't have the luxury of time in today's industry. The explosion of social put web design, and even home pages in general, on life support. For the past several years, it seemed as if publishers and brands were going to live and die by the hands of the platforms. But as.

Google Redesigned How They Measure Page Speed. Here’s What to Do About It


The Washington Post : Despite being one of the top-performing new media sites, Vice has an average score on desktop: Vice 's mobile score is below average: Now, let's take a look at how Google is scoring itself through the latest version of its tool. In October 2018, publishers. received warnings via Google Search Console that their sites were performing too slow. Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool.

Conquer Roles to Make Content Creation Seamless


The structure is based on a roles-and-ratings process that gives each planned post a clear path to publish. The new content workflow is available for every media property we power. We also offer strategy services to ensure your media property reaches its biggest audience at scale while simultaneously generating impactful revenue. The popular saying "it takes a village" certainly rings true for most content creation processes.

The Right Metrics for Measuring Audience Growth


When we think of audience growth, we tend to latch on to metrics that we believe will give us a good indication of a website's performance. However, this is typically done without isolating variables, which leaves takeaways hard to find. I've heard from countless clients that it's great to have data in front of you, but what to do with it escapes them. And that underscores the problems with the concept of data itself. Your data set is not a roadmap, it's a set of gauges.

Google’s Danny Sullivan Publishes a Tweetstorm About Google’s Future


The tweetstorm was designed to both celebrate Google's 20th anniversary and announce their plans for the next two decades. The search engine's advancements provide more opportunities for all publishers — both brands and media companies — to diversify their content and revenue streams. Google's "search liaison" Danny Sullivan released a series of tweets on September 24, 2018 to showcase the future of the search engine.

The Winding Road of Social Video Strategy


The shift was elevated when Facebook CEO Mark Zuckerberg announced that the platform would embrace mostly video in the next five years, sparking layoffs at publishers — including Vox Media and BuzzFeed. For example, media conglomerate Condé Nast is. Part of their shift to video is thanks to the performance of their media property Bon Appetit, which is experiencing enormous success with its food content. The Precarious Pivot to Video.

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Introducing the RebelMouse Creators Network


Which, in turn, creates momentum that validates a creator's message — whether the message is voiced by a legacy brand, media company, or solo content creator. Creators Network is not a destination for flat media. Editors are always looking for a particular sweet spot in their work. It's what occurs when search, social, and site traffic all work harmoniously together to create organic growth and sustainable reach.

Don’t Lose New Followers to Slow Page Speed


The so-called "friends and family" algorithm update that prioritizes posts from personal Facebook friends over those from publishers, has profoundly impacted the livelihood of a number of media companies. These media casualties, paired with the recent #DeleteFacebook movement following the Cambridge Analytica scandal, have put the platform in hot water with publishers. Media properties have to test carefully when moving their ads to a lazy-load element, for instance.

Alert: More Than Half of All WordPress Sites Will Be in Danger This December


In December 2018, a scripting language responsible for 57% of WordPress sites will no longer receive updates , including security patches, themes, and plugins. The end-of-life cycle for PHP 5.6 and 7.0 could mean a major security threat for WordPress sites using the language, and could dramatically decrease their rankings on Google.

3 Reasons Why It’s Better to Publish on a Centralized CMS


Even high-ranking media executives — including BuzzFeed CEO Jonah Peretti and Bloomberg Media Group CEO Justin Smith — have been vocal to both the press and other publishers about the dangers of forming a digital strategy that's dependent on any of the major platforms. The tech tug of war between publishers and the Facebook/Google duopoly is a never-ending power struggle. At the end of 2017, the two tech giants accounted for 90% of ad revenue on the internet.

In 2018, Publishers Take Back Control with Subscription Success


But with today's users maturing, subscription models are more attainable for a variety of emerging media properties and legacy names alike. The Rise of the Mature User. In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. The year began with users all over the world harboring disdain toward the platforms following the fake news fallout of the 2016 U.S. presidential election and Facebook's data-misuse scandal.

As Publishers Look to Diversify, Google News Makes Meaningful Changes


For You curates five of the most relevant headlines based on a user's interests, which is usually a mix of breaking, local, and topic-specific stories. This includes both legacy news outlets such as The Washington Post, and new media political sources such as Axios. Cleaning up After Cambridge Analytica. More than halfway into 2018, the dust has only begun to settle following the Cambridge Analytica scandal that rattled Facebook and its legions of users.

Tools to Master the New Content Workflow


The workflow for a creator is comprised of: Content Creation: A creator begins crafting a post using our powerful publishing software, taking care to get the most out of our integrated media bar to increase reach and the likelihood of a click. At RebelMouse, this workflow is just one part of our CMS that's helped launch new media powerhouses like Axios and The Dodo. Content creation has never been static.

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How to engage your audience with a content hub

To gain this control, you need to get intentional about the content you publish and curate. Check out part 2 on content organization and curation, and part 3 all about content distribution. Native social media content.

The Current Climate of Facebook Instant Articles


The invite-only approach had both brands and new media companies excited for the next wave in mobile publishing. Facebook is the most widely used social media platform by a large margin according to Pew Research. Dynamic Content: Facebook Instant Articles make it naturally easy for publishers to experiment with dynamic and media-rich content. If the YouTube video links back to the original media source (your article), that can improve SEO.

How BrandVerge is Democratizing Access to Publisher Direct Sponsorships


BrandVerge is bringing new efficiency to media planning by providing a highly curated catalog of “proposals” from premium publishers. Please contact Bionic customer support if you have any questions about including BrandVerge programs in your media plans.

A B2B Social Media Strategy to Connect with Prospects & Clients

BOP Design

Social media can be both a polarizing and connecting medium. At its core, however, social media founders intended it to be a platform that connects people, be it college students with their peers, professionals with other professionals, or small businesses with local customers. For B2B companies, a social media plan that is focused, strategic, and humanizing helps to create a loyal brand following with existing clients and reach a new audience of prospects.

Social Media’s Missing Ingredient

Digital B2B Marketing

View original on Pinterest You are ready for social media. You have a clear strategy, well-defined goals and an execution plan. Your social media program needs time. With daily reporting, weekly results reviews and quarterly budget evaluations, long-term planning is increasingly challenging. Creating Content Your social media plan likely calls for creating some type of content daily (hopefully), and definitely weekly.

How to Succeed in Personal Branding on Social Media

B2B PR Sense

Social media is like a blank canvas for both personal and work life. There's no doubt that there's an important place for personal branding on social media. As they follow you on social media, check out your content, and see how you engage with others, they begin to know and trust you.

Guide to Creating a Social Media Strategy for Your Firm

FMG Suite

Social media is no longer avoidable. And sixty-nine percent of adults aged 50-64 are on social media according to the Pew Research Center. . Of the advisors who have embraced social media to find new clients, it’s been a major success. Seventy-nine percent of advisors said using social media led them to win new business, with an average asset gain of $4.6 Social media is not something to ignore anymore! Create and Curate Content.

A New Way to Understand Your Social Media Audience

Digital B2B Marketing

Audience research is invaluable and well developed personas provide a broad array of insights into the lives and minds of your target audience, insights that form the basis for your social media plans. Then, you put your social media plan in place, including sharing great content from others and creating your own. Your planning is based on your target audience, but you are measuring activity from everyone. bizo BlueKai social media switchboard twitter

Nuvi Acquires Social Healthcare Leader Banyan


Nuvi’s management platform now enhanced by the world’s first enterprise-class, HIPAA-compliant social media solution which enriches the patient experience for healthcare providers, payers, and organizations. Banyan’s platform grants healthcare providers the ability to connect with their patients through their HIPAA-compliant social media application, enhancing the patient experience while providing insight into customer satisfaction and improved online reputation.

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