Three Creative Ways to Use Social Media to Promote your Event

Webbiquity

Here are a few simple steps to get you started: • Create a Facebook event : This is an obvious but important first step in your social promotion, and can be one of the most effective ways to gain exposure for your event. Guest post by Rosemary McKee.

Social media employee advocacy is the heartbeat of your company

Biznology

The social posts were robotic, comprised of boring blog titles, a random hashtag, and non-uniform shortened links. Employees were afraid to take on any side projects that did not directly result in a promotion, and social media was no shortcut to becoming a VP.

How to Attract Talent With a Company Hashtag: 10 Inspiring Examples

Hubspot

Let's take a look at how 10 different companies are using hashtags and social media curation to attract talent. And what's a better way to make sense of social media noise than a well-branded hashtag? We live in the hashtag-driven society.

6 Steps to Creating a Successful Instagram Marketing Strategy

Webbiquity

Don’t forget to curate content from your followers. Use Relevant Hashtags. On Instagram, hashtags act as keywords which help users find the content and brands they are looking for. Adding several hashtags to one post or comment can look as though you are spamming.

7 Proven Benefits of Using Social Media for New Content Creation

Scoop.it

Content curation is the engine behind every successful brand. Therefore, we can say it’s surely effective in both content curation and content marketing. For efficiency primarily, social media has proven to be the best solution for content curation. Content Curation

How to Turn Brand Monitoring Into Content Assets

Content Marketing Institute

There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. A Proven Process to Curate Content and Publish a Roundup of Industry Influencers.

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2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning

Content Marketing Institute

They give the steps to use earned and paid media promotion, too. Using earned and paid media to promote influencer content helps influencers feel more confident in the value of their work. Include appropriate hashtags. Use social to promote the post.

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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity

New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises. These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and Paper.li , which enables users to create custom online “newspapers&# based on a Twitterer and his/her followers, a hashtag subject or a Twitter list. The site also makes it easy to promote your newspaper through Twitter and Facebook.

How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity

And business social media use can’t just be an endless stream of promotion, regardless. Many sources recommend using formulas such as 60% curated content, 30% owned content, and 10% calls to action or direct promotions.

3 ways to optimize your visual strategy with Instagram and Pinterest

Sprout Social

In addition to finding the right image, you have to effectively caption, hashtag, and target to the proper audiences. To save you some time when executing your visual strategy on Instagram and Pinterest, Sprout has invested in a variety of simple tools that will help you streamline content curation, increase reach on your posts – and most importantly, extend the life cycle of your posts. Streamline content curation and publishing.

The 32 Best Twitter Marketing Tools

Webbiquity

A powerful multi-purpose Twitter tool that enables you to monitor your personal/brand mentions, retweets, relevant keywords, and hashtags; track competitor mentions and compare performance; switch between multiple Twitter accounts; and report on results. It’s not nonsense hashtags.

Content Marketing Week Starts Tomorrow!

Webbiquity

And in other marketing research recently covered here: • On average, 25% of marketing budgets are now spent on content development, delivery and promotion; • 92% of marketers believe that content creation is either “very” or “somewhat” effective for SEO; and. •

How Turn Studio Transitioned a Side Project into a Thriving Ecommerce Business with Instagram

Buffer

Sing would also look for specific hashtags used in contests hosted by top accounts and feature those hashtags in his own posts. Hashtags. Hashtags are also a major part of Turn Studio’s Instagram strategy. Those users validate the hashtag in a way,” explains Sing.

20 Twitter Tricks for B2Bers Who Want to Up Their Game

Act-On

A hashtag. Adding a hashtag helps even more. Use IFTTT to create lists of people who have used a specific hashtag. Here’s just one example: You can automatically add anyone who tweets with one (or more) particular hashtags to a Twitter list. So if someone uses both the hashtag “#socialselling and the hashtag “#marketingautomation” in a tweet, they get automatically added to a Twitter list you’ve set up for this purpose.

How to Create Effective Social Media Bios for Brands on Twitter and Instagram

Content Standard

For example, data and information management company Iron Mountain uses their Twitter bio to promote a trusted relationship with consumers, while still maintaining a dignified and authoritative tone that reflects their industry. Include Strategic Keywords and Hashtags.

9 Top Twitter Tips You Should Start Using Today!

Marketing Insider Group

And to me, this is the greatest way to gain followers and become known as a valuable content curation source for your audience. I use Triberr to curate great blog posts. Twitter Tip # 8 : Use Hashtags Sparingly. Yesterday was my 3-year twitter anniversary.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity

Social media campaigns, on the other hand, are short (and defined) term bursts of activity and advertising relating to a specific promotion, event, contest, report, or other call to action. Promotes a product, service or your content with a call-to-action button going to your website.

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Instagram Growth Hacks 2018: Build Your Brand Organically

Ladder.io

Basically, Story Highlights allows you to save your stories and curate collections of them. Brand-relevant hashtags. Time-bound or urgent promotions. Look Up and Use Relevant Hashtags. Start with some hashtag research. Create Your Own Branded Hashtag.

Seven Key Categories of Social Media Marketing Tools

Webbiquity

promote the brand through creation and distribution of share-worthy content. for finding the best hashtags to use, Sentiment140 for tweet sentiment analysis, MentionMapp for finding connections between users, and Packtati.us

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How Turn Studio Transitioned a Side Project into a Thriving Ecommerce Business with Instagram

Buffer

Sing would also look for specific hashtags used in contests hosted by top accounts and feature those hashtags in his own posts. Hashtags. Hashtags are also a major part of Turn Studio’s Instagram strategy. Those users validate the hashtag in a way,” explains Sing.

29 (of the) Best Twitter Guides, Tips and Infographics of 2013

Webbiquity

Jeff Bullas (again) explains the three key elements of a tweet, then offers 10 tips for sharing content that resonates on Twitter, from writing a great headline and applying hashtags (judiciously) through targeting influencers and using “action words: more verbs, fewer nouns.”

5 Ways to Get Student Reviews Seen via Higher-Education Social Media

Fathom

Craft a custom hashtag for college reviews. Promote your hashtag so that prospective students are aware of it and can use it to search for reviews. After publishing reviews, remember to cross-promote them.

The Five Best Pinterest and Instagram Marketing Tools

Webbiquity

On Instagram, marketers can post high-quality photos along with captions and hashtags, and use Facebook-type features such as tagging people in photos as well as “liking” and commenting on others’ images. Want to make content curation, scheduling and analysis super easy?

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The 10 Top Social Media Tools Brands are Using to Succeed in 2019

Buffer

Tools for content curation, discovery, scheduling, publishing, analytics, and more can be used to enhance your effectiveness. We’ve used it to create quick recaps of recent blog posts for social media , videos promoting a big announcement, and videos around product launches.

The 26 Best WordPress Plugins

Webbiquity

Certainly another reason though is the universe of WordPress plugins—helpful add-ons for site management, customization, content development and promotion, email list building, connections to other applications and online services, and much more. Curate content on your WordPress site.

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28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity

How can you stand out among all the chirping, build your Twitter presence, grow your following, and get your content promoted? Catherine Lockey helpfully walks new Twitterers through the process of getting started and building a following on Twitter, from opening an account and creating lists through DMs, retweets, hashtags, post frequency, following back and more. It’s easier to promote hashtags, Twitter chats and special promotions specific to the brand.”

Turn Your Customers Into Marketers

Salesfusion

Top five reasons to curate user-generated content. As marketers, we all know that there’s nothing better than having a third party promote our brand. Perhaps one of the most fun examples of UGC we’ve seen recently is Jimmy Fallon’s weekly hashtag game on The Tonight Show.

100 Things You Are Doing Wrong on Social Media

Modern Marketing

You are not using Twitter lists to promote industry influencers. You are not using hashtags in your tweets. You are not curating industry influencers on your blog in weekly or monthly industry wrap-ups. You are not curating LinkedIn Groups for your employees.

Moments, Live Stories, and Channels, Oh My! How Digital Content Creation Could Change Your Marketing Strategy

Content Standard

Now Instagram has jumped into the digital content creation fray by testing a new, heavily curated, 24-hour video channel. The pop-up channel—tested for Halloween but apparently back in hiding—aligns with a shift among the social media heavyweights toward curated content.

4 Ways B2B Marketers Can Take Advantage of Instagram

Modern Marketing

Curate Your Fans Work. This provides a tremendous opportunity for b2b marketers to curate, promote, and engage their most avid customers. And why just curate when you can introduce gaming elements as well? By encouraging attendees to capture their experience on Instagram, and providing a hashtag, you can compile and credit the event-goers in real-time. by Jesse Noyes | Tweet this $1 billion.

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

We tackle this step in two phases: List Curation – Understanding what information sources are valuable and relevant. Resources for assembling these resources and executing each phase of this step: List Curation. Twitter Lists / Saved Hashtag Searches.

Content Marketing for Fun and Profit

Biznology

Content marketing, simply, is the act of creating, curating, and sharing content to attract awareness, interest, desire, and action among a target set of customers. I don’t want to sound cynical, but some people need an incentive to promote your content. Photo credit: Wikipedia.

Measure & Increase Instagram Engagement

Sprout Social

This is done by regramming Instagram content to show off users promoting your product. Regramming also shows your audience you’re actively engaged with them, while promoting your content across another user’s following. Finding user-generated content to curate.

Cards That Always Win in Content Marketing (That You Have No Business Playing)

Content Standard

Writer and artist outreach to call for submissions via email campaigns, social media posts, and even visual advertisements in carefully curated locations. Curating outside content that will appeal to our audience to post on social via HootSuite. Hashtag Campaigns Gone Wrong.

How to build your social media marketing strategy for 2019

Sprout Social

To create authentic and lasting brand awareness, avoid solely publishing promotional messages. Digging through your social channels is nearly impossible without monitoring or listening to specific keywords, phrases or hashtags. Is your brand promoting enough on social to entice folks to come see you? Are you about alerting customers to what’s going on in your stores, including promotions and action shots of your store? Hashtag performance.

Why Marketers Should Consider Brand Activations at Festivals in 2019

Modern B2B Marketing

It means an opportunity for promotion during public events and festivals. Just as products are curated online or in-store to promote conversion, the overall festival experience must be curated for optimum enjoyment. “We Use hashtags and mention organizers or participants.

B2B Instagram Strategy: A Simple Guide

Heinz Marketing

We are accustomed to curating images that tell our personal stories in the ways we want others to see us. Brainstorm a list of hashtags and save it to have at-the-ready for future posts. It makes most sense for the one queuing up or publishing to crop the image, choose the filter, write the caption and add hashtags. Checking spelling, grammar, and punctuation… especially on hashtags!*If Create your own hashtag.

50 of the Best Social Media Tools Selected by Top Marketers

Content Marketing Institute

Planoly helps us to not only schedule and auto-post content, but also quickly discover (content) by searching for hashtags or usernames. HANDPICKED RELATED CONTENT: 11 Resources to Curate, Clip, Collect, and Collaborate Content. Twitter Promote Mode.

15 Tactics for Successful B2B Social Media Marketing

Integrate

If you think there's a possibility of automating your blog posts to go out at the optimal time of day with some trendy hashtags and expecting magic to happen, think again. Focus on your audience above self-promotion to develop a real, likable presence.

How Content Automation Boosts Social Media Marketing

Sharpspring

They are fed up with all the machine-curated content that has taken over their inboxes and newsfeeds! You might be too busy to figure out catchy captions and trendy hashtags to use in your campaigns, so you need a creative person to think of post ideas. Promotional Content.