Three Creative Ways to Use Social Media to Promote your Event


Here are a few simple steps to get you started: • Create a Facebook event : This is an obvious but important first step in your social promotion, and can be one of the most effective ways to gain exposure for your event. Guest post by Rosemary McKee.

Social media employee advocacy is the heartbeat of your company


The social posts were robotic, comprised of boring blog titles, a random hashtag, and non-uniform shortened links. Employees were afraid to take on any side projects that did not directly result in a promotion, and social media was no shortcut to becoming a VP.

How to promote your Instagram: 13 ways that actually work

Sprout Social

It’s time to rethink how to promote your Instagram account. As a result, it quite literally pays to have as many tactics as possible to promote Instagram to your target audience. Cross-promote your Instagram posts across other networks. Optimize your profile for promotion.

How to Attract Talent With a Company Hashtag: 10 Inspiring Examples


Let's take a look at how 10 different companies are using hashtags and social media curation to attract talent. And what's a better way to make sense of social media noise than a well-branded hashtag? We live in the hashtag-driven society.

6 Steps to Creating a Successful Instagram Marketing Strategy


Don’t forget to curate content from your followers. Use Relevant Hashtags. On Instagram, hashtags act as keywords which help users find the content and brands they are looking for. Adding several hashtags to one post or comment can look as though you are spamming.

How to Use Pinterest Advertising to Promote Products and Attract Customers


90% of Pinterest users say Pinterest helps them decide what to purchase -- meaning your Pinterest ads, or Promoted Pins, are being shown to a remarkably responsive audience. Pinterest Promoted Pins. There are a few ways to promote your content on Pinterest. Promoted Pins.

How to Turn Brand Monitoring Into Content Assets

Content Marketing Institute

There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. A Proven Process to Curate Content and Publish a Roundup of Industry Influencers.

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2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning

Content Marketing Institute

They give the steps to use earned and paid media promotion, too. Using earned and paid media to promote influencer content helps influencers feel more confident in the value of their work. Include appropriate hashtags. Use social to promote the post.

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Content Aggregation: The Future of (B2B and Consumer) Media?


New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises. These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and , which enables users to create custom online “newspapers&# based on a Twitterer and his/her followers, a hashtag subject or a Twitter list. The site also makes it easy to promote your newspaper through Twitter and Facebook.

No. 1 Trend: How to Develop a Content Promotion Strategy for 2016

Content Standard

Let’s talk content amplification , distribution, promotion, circulation, and any other term meaning the same thing. Promoting Ideas Through the Noise. Content promotion is really hard. Don’t even get me started on the trash found in hashtags.

How to Calculate the ROI of Social Media Marketing [Infographic]


And business social media use can’t just be an endless stream of promotion, regardless. Many sources recommend using formulas such as 60% curated content, 30% owned content, and 10% calls to action or direct promotions.

The 32 Best Twitter Marketing Tools


A powerful multi-purpose Twitter tool that enables you to monitor your personal/brand mentions, retweets, relevant keywords, and hashtags; track competitor mentions and compare performance; switch between multiple Twitter accounts; and report on results. It’s not nonsense hashtags.

Content Marketing Week Starts Tomorrow!


And in other marketing research recently covered here: • On average, 25% of marketing budgets are now spent on content development, delivery and promotion; • 92% of marketers believe that content creation is either “very” or “somewhat” effective for SEO; and. •

3 ways to optimize your visual strategy with Instagram and Pinterest

Sprout Social

In addition to finding the right image, you have to effectively caption, hashtag, and target to the proper audiences. To save you some time when executing your visual strategy on Instagram and Pinterest, Sprout has invested in a variety of simple tools that will help you streamline content curation, increase reach on your posts – and most importantly, extend the life cycle of your posts. Streamline content curation and publishing.

20 Twitter Tricks for B2Bers Who Want to Up Their Game


A hashtag. Adding a hashtag helps even more. Use IFTTT to create lists of people who have used a specific hashtag. Here’s just one example: You can automatically add anyone who tweets with one (or more) particular hashtags to a Twitter list. So if someone uses both the hashtag “#socialselling and the hashtag “#marketingautomation” in a tweet, they get automatically added to a Twitter list you’ve set up for this purpose.

How Turn Studio Transitioned a Side Project into a Thriving Ecommerce Business with Instagram


Sing would also look for specific hashtags used in contests hosted by top accounts and feature those hashtags in his own posts. Hashtags. Hashtags are also a major part of Turn Studio’s Instagram strategy. Those users validate the hashtag in a way,” explains Sing.

9 Top Twitter Tips You Should Start Using Today!

Marketing Insider Group

And to me, this is the greatest way to gain followers and become known as a valuable content curation source for your audience. I use Triberr to curate great blog posts. Twitter Tip # 8 : Use Hashtags Sparingly. Yesterday was my 3-year twitter anniversary.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools


Social media campaigns, on the other hand, are short (and defined) term bursts of activity and advertising relating to a specific promotion, event, contest, report, or other call to action. Promotes a product, service or your content with a call-to-action button going to your website.

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Instagram Growth Hacks 2018: Build Your Brand Organically

Basically, Story Highlights allows you to save your stories and curate collections of them. Brand-relevant hashtags. Time-bound or urgent promotions. Look Up and Use Relevant Hashtags. Start with some hashtag research. Create Your Own Branded Hashtag.

Seven Key Categories of Social Media Marketing Tools


promote the brand through creation and distribution of share-worthy content. for finding the best hashtags to use, Sentiment140 for tweet sentiment analysis, MentionMapp for finding connections between users, and

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29 (of the) Best Twitter Guides, Tips and Infographics of 2013


Jeff Bullas (again) explains the three key elements of a tweet, then offers 10 tips for sharing content that resonates on Twitter, from writing a great headline and applying hashtags (judiciously) through targeting influencers and using “action words: more verbs, fewer nouns.”

5 Ways to Get Student Reviews Seen via Higher-Education Social Media


Craft a custom hashtag for college reviews. Promote your hashtag so that prospective students are aware of it and can use it to search for reviews. After publishing reviews, remember to cross-promote them.

5 Social Media Fails Professional Services Firms Should Avoid

Hinge Marketing

Establish your visible expertise by promoting the content you create and that of others that your target audience will find useful. Identify trends in the marketplace and eavesdrop on what your audience is saying about you by following different hashtags. (I’ll

The Five Best Pinterest and Instagram Marketing Tools


On Instagram, marketers can post high-quality photos along with captions and hashtags, and use Facebook-type features such as tagging people in photos as well as “liking” and commenting on others’ images. Want to make content curation, scheduling and analysis super easy?

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8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

We tackle this step in two phases: List Curation – Understanding what information sources are valuable and relevant. Resources for assembling these resources and executing each phase of this step: List Curation. Twitter Lists / Saved Hashtag Searches.

The 26 Best WordPress Plugins


Certainly another reason though is the universe of WordPress plugins—helpful add-ons for site management, customization, content development and promotion, email list building, connections to other applications and online services, and much more. Curate content on your WordPress site.

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28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)


How can you stand out among all the chirping, build your Twitter presence, grow your following, and get your content promoted? Catherine Lockey helpfully walks new Twitterers through the process of getting started and building a following on Twitter, from opening an account and creating lists through DMs, retweets, hashtags, post frequency, following back and more. It’s easier to promote hashtags, Twitter chats and special promotions specific to the brand.”

How Turn Studio Transitioned a Side Project into a Thriving Ecommerce Business with Instagram


Sing would also look for specific hashtags used in contests hosted by top accounts and feature those hashtags in his own posts. Hashtags. Hashtags are also a major part of Turn Studio’s Instagram strategy. Those users validate the hashtag in a way,” explains Sing.

Turn Your Customers Into Marketers


Top five reasons to curate user-generated content. As marketers, we all know that there’s nothing better than having a third party promote our brand. Perhaps one of the most fun examples of UGC we’ve seen recently is Jimmy Fallon’s weekly hashtag game on The Tonight Show.

100 Things You Are Doing Wrong on Social Media

Modern Marketing

You are not using Twitter lists to promote industry influencers. You are not using hashtags in your tweets. You are not curating industry influencers on your blog in weekly or monthly industry wrap-ups. You are not curating LinkedIn Groups for your employees.

4 Ways B2B Marketers Can Take Advantage of Instagram

Modern Marketing

Curate Your Fans Work. This provides a tremendous opportunity for b2b marketers to curate, promote, and engage their most avid customers. And why just curate when you can introduce gaming elements as well? By encouraging attendees to capture their experience on Instagram, and providing a hashtag, you can compile and credit the event-goers in real-time. by Jesse Noyes | Tweet this $1 billion.

Content Marketing for Fun and Profit


Content marketing, simply, is the act of creating, curating, and sharing content to attract awareness, interest, desire, and action among a target set of customers. I don’t want to sound cynical, but some people need an incentive to promote your content. Photo credit: Wikipedia.

How to Create Effective Social Media Bios for Brands on Twitter and Instagram

Content Standard

For example, data and information management company Iron Mountain uses their Twitter bio to promote a trusted relationship with consumers, while still maintaining a dignified and authoritative tone that reflects their industry. Include Strategic Keywords and Hashtags.

The 10 Top Social Media Tools Brands are Using to Succeed in 2019


Tools for content curation, discovery, scheduling, publishing, analytics, and more can be used to enhance your effectiveness. We’ve used it to create quick recaps of recent blog posts for social media , videos promoting a big announcement, and videos around product launches.

Measure & Increase Instagram Engagement

Sprout Social

This is done by regramming Instagram content to show off users promoting your product. Regramming also shows your audience you’re actively engaged with them, while promoting your content across another user’s following. Finding user-generated content to curate.

23 Outstanding Social Media Marketing Guides


The image calls out many of the top tools and platforms across the realms of social listening, learning, and adapting, further broken out into more specific groupings like video, social curation, and service networking.

50 of the Best Social Media Tools Selected by Top Marketers

Content Marketing Institute

Planoly helps us to not only schedule and auto-post content, but also quickly discover (content) by searching for hashtags or usernames. HANDPICKED RELATED CONTENT: 11 Resources to Curate, Clip, Collect, and Collaborate Content. Twitter Promote Mode.

Why Marketers Should Consider Brand Activations at Festivals in 2019

Modern B2B Marketing

It means an opportunity for promotion during public events and festivals. Just as products are curated online or in-store to promote conversion, the overall festival experience must be curated for optimum enjoyment. “We Use hashtags and mention organizers or participants.

10 Top Insights On B2B Marketing From 2013

Marketing Insider Group

Although it’s a simple curation list, there is a ton of useful information packed in the 1300+ slides covered in these 25 presentations. in this article, I looked for the best content of 2013 by brands that was entertaining, emotional and non-promotional.

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How to build your social media marketing strategy for 2019

Sprout Social

To create authentic and lasting brand awareness, avoid solely publishing promotional messages. Digging through your social channels is nearly impossible without monitoring or listening to specific keywords, phrases or hashtags. Is your brand promoting enough on social to entice folks to come see you? Are you about alerting customers to what’s going on in your stores, including promotions and action shots of your store? Hashtag performance.