Adobe Experience Cloud Blog

JUNE 20, 2017

The truth is that we have to curate the values associated with our brands. You can curate it though!). EIGHT: No outbound content for your customer , whether it is an email, a video, whatever, should ever leave your company without being vetted by some type of focus group or feedback pool.

Amazon 134

Amazon Touchpoints Curation Thought Leadership 134

Convince & Convert

MARCH 8, 2017

It’s a highly targeted, nearly free focus group. Your entire social media strategy is not comprised of show episodes, but they give you the nuclei for your content, and then around them you post non-show electrons that are original, circumstantial content and/or curation.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Convince & Convert

APRIL 23, 2015

Take a cue from Ikea Singapore here by curating a series of evergreen images or videos around frequently asked questions, comments, or moments and personalize by user or message to drive efficiencies. Consider this a mini focus group to power a broader campaign or piece of content.

Communities 151

Communities Social Media Curation Facebook 151

PureB2B

JUNE 8, 2021

There are many deep and rich insights you can get from interacting with your own customers , clients and suppliers in surveys and social media monitoring, as well as your own subject matter experts who might chime in on some points in focus groups. Choose the right research method.

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

There are many deep and rich insights you can get from interacting with your own customers, clients and suppliers in surveys and social media monitoring, as well as your own subject matter experts who might chime in on some points in focus groups. Choose the right research method.

Research 62

Research Campaigns Work Management Marketing Management 62

Hubspot

SEPTEMBER 17, 2020

When you begin curating a list of potential customers to host in a customer panel, there are a few factors you'll want to consider. A thoughtfully curated panel allows you and the team to hear from a diverse set of customers, offering a breadth of experiences and opinions.". Let's dive in. What about titles? Company size?

Enterprise Management 99

Enterprise Management Planning Work Management Marketing Management 99

Sprout Social

JANUARY 12, 2023

We did this by sending an open invitation to the entire company and then whittling it down to a working group of 15 individuals. Among other responsibilities, the working group led department-based focus groups to harvest feedback from across the company. Gather feedback.

Lead Scoring 129

Lead Scoring Lead Ranking Effectiveness Brand Identity 129

Bluetext

MARCH 15, 2023

When we won Stanley, Black & Decker’s global site for their number one brand dewalt.com That was an amazing pitch — it included a loud intro, showing a mash-up of AC/DC back in black with a focus group of construction workers on the dewault.com drinking Bud Light. How has curation become a larger part of creative direction?

Creativity 31

Creativity Marketing AI Curation Paid Search Agency 31

Content Marketing Institute

JUNE 27, 2018

Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement. Yet, curating and collaborating is essential. Without curation, we inevitably pack our feeds with pitch after promotion after pitch. And not just for in-house research. Click To Tweet.

Curation 110

Curation Tools Enterprise Management Content 110

Brandpoint

APRIL 8, 2019

These leads are ready for you to curate content for them on a regular basis. By developing segmented campaigns, you can curate different email strategies for each specific situation and prospect. Utilize clients as a focus group by sending out “sneak peeks” of new content and asking for feedback.

Newsletter 96

Newsletter Email Marketing Marketing & Strategy Marketing Strategy 96

Convince & Convert

NOVEMBER 17, 2016

Collect and share testimonials from sales representatives who have seen an increase in revenue since sharing curated content and positioning themselves as thought leaders within the marketspace. Identify a new employee who learned about the position through social media. Empowering Your Employees.

Social Media 145

Social Media Customer Surveys Education Eye-Tracking 145

Navigate the Channel

MAY 30, 2023

Listening sessions or focus groups with subsets of your target audiences can reveal changes that should be made and fractures between what you thought you were saying and what your messaging may actually convey. Listen You can formally, or informally, listen to your prospective target audiences. It’s not a step to skip.

Planning 65

Planning Paid Search Agency Psychographics Work Management 65

Convince & Convert

APRIL 9, 2015

In a global market, we analyze 187 languages, filter conversations 50 ways, and access historical data which we categorize and curate. In the globalized village, social media is Earth’s biggest focus group. For us at Talkwalker , data integrity comes from understanding our customers‘ needs and the sector’s direction of travel.

Enterprise Management 158

Enterprise Management Analysis Opinions Social Media 158

Contently

MAY 3, 2017

In “#VanLife, The Bohemian Social Movement,” Rachel Monroe chronicles the rise of #VanLife, the millennial phenomenon whereby twenty and thirtysomethings quit their jobs and make a living by curating sponsored social media images of their experience on the road.

Storytelling 65

Storytelling Youtube Advertising Agencies Mobile Advertising 65

Martech Advisor

OCTOBER 1, 2019

We’re seeing more marketers implement a smart content planning process and adopt technology with artificial intelligence (AI) to curate the right content for the right people at the right time. Additionally, lucky marketers may have access to primary customer research like surveys and focus groups (e.g.,

Marketing AI 78

Marketing AI Business Paid Search Agency Content 78

Televerde

DECEMBER 13, 2019

Don’t they have ‘focus groups’ for this sort of thing? This means understanding your ideal buyer personas and curating content to meet them where they’re at in the buyer’s journey. Even if you didn’t find it personally offensive, you can see why other people do. Most people agree: the Peloton ad missed the mark.

B2B Marketing 52

B2B Marketing B2B Paid Search Agency Buyer Personas 52

Content Standard

NOVEMBER 13, 2015

One of the key structural differences is that Vimeo is curated. But even within these groupings, there is a distillation of specific collections with recognized authority that serves the largest audiences. When it comes to marketing, Vimeo holds a place in 20 percent of B2B video marketing. But what is it that sets the platform apart?

Video Marketing 40

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 40

Sprout Social

DECEMBER 9, 2020

Customization might seem like more work upfront, but the ability to curate packages with clients specific needs in mind is worth the effort. Offering new services, like social listening, can help agencies uncover actionable insights for their clients previously available through costly focus groups and lengthy surveys.

Paid Search Agency 103

Paid Search Agency Advertising Agencies Ad Agencies Work Management 103

Contify

OCTOBER 19, 2020

Primary information is collected through direct interaction (interviews, telephone calls, in-person meetings, surveys, focus groups, and tradeshows) with the persons who have the information. These specific questions are sometimes called ‘Key Intelligence Questions’ (KIQs) or ‘Key Intelligence Topics’ (KITs).

Work Management 52

Work Management Marketing AI Marketing Management Research 52

Marketing Insider Group

FEBRUARY 21, 2013

If marketers don’t stop thinking of themselves as “a focus group of one,” as ExactTarget puts it, the chasm will only widen between highly successful, truly client-centric companies and the “also-rans” who imagine they are representative of the people they are presumably trying to serve, and flounder as a result.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Work Management Marketing Management 100

Convince & Convert

APRIL 7, 2015

Facilitate focus groups or interviews with employees. Find out what informal communication channels exist in your organization and who curates them —those are the employees you want to get to know. For example, they may be able to provide you with themes from exit interview data or other employee statistics. Insource Youtility.

Lead Ranking 155

Lead Ranking Lead Scoring Work Management Statistics 155

DivvyHQ

NOVEMBER 26, 2018

Use paneling, surveys, focus groups, and bring in other departments’ research (like sales and customer service) to get to the core of what questions your audience wants answers to. Finances are complicated, and banks able to teach customers something or curate the massive amounts of data can win customer loyalty.”.

Planning 56

Planning Content Marketing Budget Programs Content 56

Hubspot

JANUARY 11, 2021

In this post, we'll provide eight tips curated from Microsoft's Marketing with Purpose Playbook to help you create more inclusive advertising, reach more customers, and grow your business. Begin with customer focus groups with the audience you are trying to reach, and you'll be surprised what you uncover.

Advertisements 101

Advertisements Advertising Tips Paid Search Agency 101

ClearVoice

MAY 15, 2020

Zweig currently works on video strategy for the mass-media company, which is the global curator of content for brands like Discovery Channel, Food Network, Animal Planet, TLC, HGTV, VICE, Travel Channel and others. A/B testing (and focus groups) are a great way to test whether a specific component of your video is working.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Hubspot

NOVEMBER 26, 2014

2) Embrace Curation. To help you make the most of this trend and still have time in your day to accomplish other crucial marketing tactics, it’s time to promote yourself from storyteller to story curator. Take some time to recruit people on campus who are less engaged and who have probably never been asked about their own institution.

Tips 28

Tips Planning Education Curation 28

Hubspot

AUGUST 2, 2016

They're tasked with turning brainstorming sessions and comments sourced during focus groups into campaigns that sum up everything about a brand's identity in a neat, tidy, and most importantly, interesting way. To inspire your next branded experience, we've curated a list of 15 innovative and visually stunning pop-up events.

Creativity 28

Creativity Examples Paid Search Agency Brand Identity 28

LEADership

APRIL 29, 2014

It’s easy to curate ideas and content from different places and offer it on your blog just to maintain frequency of posting. Just like in the good ole’ days of Focus Groups, you can now set up Google Hangouts to discuss topics of interest with your existing customers and new leads. No matter what, don’t be boring!

Social Media 40

Social Media Advertising Channels B2B Thought Leadership Media 40

Sprout Social

AUGUST 23, 2016

Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. Curate content from other sites in your industry, share images and other types of media. All of this information lets you dig deeper into who your customers are and what they like/dislike. Generate Leads.

Social Media 111

Social Media Paid Content Media Business 111

Televerde

DECEMBER 13, 2019

Don’t they have ‘focus groups’ for this sort of thing? This means understanding your ideal buyer personas and curating content to meet them where they’re at in the buyer’s journey. Even if you didn’t find it personally offensive, you can see why other people do. Most people agree: the Peloton ad missed the mark.

B2B Marketing 10

B2B Marketing B2B Buyer Personas Paid Search Agency 10

Single Grain

MAY 31, 2023

Market Research: Market research surveys, focus groups, and interviews can provide insights into consumer preferences, purchasing habits, brand perception, and market trends. Marketers can use this data to optimize website performance, understand user journeys, and identify areas for improvement.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Optinmonster

JANUARY 25, 2023

This may involve analyzing your current customer base, looking at demographic data, or conducting surveys and focus groups. This may involve researching common problems in your industry or conducting surveys and focus groups to gather customer feedback.

Buyer Personas 117

Buyer Personas Template Demographics Ideal Customer Profiles 117

Litmus

JANUARY 23, 2024

They have a curated selection of very design-led emails. You can do this by inviting email replies, polling social media followers, riding along with your sales team on calls, running surveys, or by creating focus groups of your favorite customer advocates that won’t hold back an opinion. Now that you’re inspired, what’s next?

Examples 86

Examples VALS Newsletter Design 86

Content Standard

JANUARY 11, 2019

Tactic 3: Get in Their Heads With Focus Groups and Usability Testing. Our last market research tactic combines two similar but distinct practices: focus groups and usability testing. Unlike interviews, focus groups and user testing both benefit from controlled, experimental environments.

Tactics 100

Tactics Research Content Marketing Planning 100

Sprout Social

JUNE 26, 2023

Conducting interviews with individual users or focus groups Analyze customer support tickets and online reviews to get insight into satisfaction levels. Sprout’s content calendar includes tools that help you curate your social media calendar and collaborate with teams outside of marketing.

Marketing Automation Services 121

Marketing Automation Services Touchpoints Allocation Work Management 121

Single Grain

DECEMBER 5, 2023

AI’s list of uses for marketing is constantly expanding, but the main categories we’ve seen are: Customer segmentation and targeting: AI algorithms can analyze vast amounts of customer data to identify patterns and trends, allowing marketers to segment their target audience into more focused groups.

Marketing AI 52

Marketing AI Marketing & Strategy Marketing Strategy Work Management 52

ConvertKit

OCTOBER 1, 2021

Get featured on curated and algorithmic playlists. That includes its curated and algorithmic playlists. Before Spotify, record labels had focus groups to choose the next singles for albums. Motown famously wouldn’t release a single unless a focus group said they’d actively call radio stations to request a song be played.

Broadcasting 90

Broadcasting Ideal Customer Profiles Paid Search Agency Ad Exchange 90

Scoop.it

OCTOBER 20, 2022

Build a robust customer feedback loop regarding customer interviews, focus groups, comments, and satisfaction surveys. Then develop a workflow that includes: Content creation and curation Social media promotion and amplification Measurement, analysis, and optimization.

Work Management 102

Work Management B2B Marketing Practices Content Marketing 102