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Facebook Makes Moves Toward Creator Networks

RebelMouse

But Instagram's partner-in-crime and parent company, Facebook, has a bit of catching up to do, particularly amongst the teen demographic. The same Pew Research Center data found that Facebook ranks fourth in popularity amongst teens, falling behind YouTube, Instagram, and Snapchat.

How To Pull Your Cold Website Visitors Into Your Sales Funnel

DivvyHQ

Looking at search and social advertising in particular, marketing technology has come a long way in making it easy for digital teams to spin up digital ads and landing pages to drive conversions for both B2C and B2B organizations.

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. So curated content is not something new.

How to discover and curate content with Scoop.it

Scoop.it

If you’ve been around here for a while, you know we’re always talking about ways content curation can help businesses thrive. Any industry and company size can benefit from strategic content curation. can help you see success with content curation across your entire company.

SEO Is Making a Comeback. Here Are Our Thoughts

RebelMouse

Facebook was in the headlines again recently after an executive at the company said CEO Mark Zuckerberg "doesn't care about publishers." A story that Facebook has since. But we also think it's important to realize Facebook isn't going anywhere. The search engine has made a.

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Google Redesigned How They Measure Page Speed. Here’s What to Do About It

RebelMouse

received warnings via Google Search Console that their sites were performing too slow. Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool. Metric descriptions from Search Engine Journal.

Google’s Danny Sullivan Publishes a Tweetstorm About Google’s Future

RebelMouse

Google's "search liaison" Danny Sullivan released a series of tweets on September 24, 2018 to showcase the future of the search engine. As you can see in the first tweet of Danny's storm, users can use the word "change" in a search query for many different scenarios.

As Publishers Look to Diversify, Google News Makes Meaningful Changes

RebelMouse

More than halfway into 2018, the dust has only begun to settle following the Cambridge Analytica scandal that rattled Facebook and its legions of users. Cleaning up After Cambridge Analytica.

Google Redesigned How They Measure Page Speed. Here’s What to Do About It

RebelMouse

received warnings via Google Search Console that their sites were performing too slow. Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool. Metric descriptions from Search Engine Journal.

Google Algorithm Updates in 2018: Every Change You Should Know

RebelMouse

To avoid compromising reach and visibility on Google, it's important to understand the platform's ongoing updates and how you can incorporate them into your search strategy. What Happened: Users can now learn a little bit extra about a search topic without having to leaving page one of Google.

Content Curation on Steroids

Paul Gillin

All of a sudden, “ curation ” is one of the hottest words in the Web 2.0 Content curation is about filtering the stuff that people really need from out of all the noise around it. The problem with curation is that it’s labor-intensive.

Don’t Lose New Followers to Slow Page Speed

RebelMouse

On Facebook, many publishers relied on mediums like native video and Instant Articles to deliver fast content experiences that never left the platform. The search engine announced that mobile page speed will become a ranking factor starting in July 2018.

How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. Website Development. Keyword strategy , particularly for new website components or sections being added.

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As Publishers Look to Diversify, Google News Makes Meaningful Changes

RebelMouse

More than halfway into 2018, the dust has only begun to settle following the Cambridge Analytica scandal that rattled Facebook and its legions of users. Cleaning up After Cambridge Analytica.

Duplicate Content, Curation, and – What’s a Rel=Canonical?

Marketing Action

It’s a cold, hard world for a search engine. Still, it’s an engine-eat-engine world. Duplicate content” is an issue created when one website hosts two pages of content that are the same or nearly so, or two (or more) websites host a page of virtually identical content.

A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Images via Ascend2: Search Engine Optimization Tactics. Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too.

Your website is wearing mom jeans and shoulder pads

Biznology

Just a cursory search of Google’s Adwords Keyword Planner shows me that my own site, Gerr.is , shows how out of touch I am. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. Enter any keyword phrase and get dozens of suggestions for related search terms.

The Current Climate of Facebook Instant Articles

RebelMouse

When Facebook Instant Articles launched in 2015, it was limited to only a few publishers. Soon, everyone with a Facebook Page could be eligible to publish Instant Articles, and as the years went on, the medium went through its own ups and downs.

How B2B Organizations Can Create More Effective “About” Pages

KoMarketing Associates

And the website is usually part of this process. Company pages can become a key asset in providing validation of the brand story and curating thought leadership. Here aresome resources for setting up authorship: Google: Author information in search results.

Maximize your SEO benefit on Google+ in 8 simple steps

Biznology

You can add more circles in order to spur interest amongst your friends, but be sure you explicitly tell Google, through your willingness to share publicly, that they can index your content in their public search engine. Site URLs are translated the way they are on Facebook.

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The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity

Sample review: “Split testing is an important part of your website. If you are getting good traffic but poor conversion you can test out different pages on your website to see which gets better conversion. 2) The Search Monitor. 3: The Nine Best Facebook Marketing Tools. #4:

How To Blend B2B SEO Into On-Site Content Development

KoMarketing Associates

Have you seen this joke make the rounds through your LinkedIn or even Facebook news feeds? Check out the agenda for the very first Search Engine Strategies in November 1999. Screen Grab via Search Engine Strategies.

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Untapped Opportunity – Lookalike Audiences for LinkedIn, Facebook and Google Ads

Directive Agency

Your total addressable market is not always searching for what you offer through search engines, and they may have never visited your site, leaving remarketing out of the question. Google, Linkedin, and Facebook allow you to upload customer email lists. Facebook.

Three Ways to Build Links in the Age of Google Penguin

Biznology

When I look into IBM’s search tooling to find good linking opportunities, blogs dominate the listings. Before such social applications such as Facebook, the only way to promote a source of information on the web was to link to it from your website. One easy way to do this is to find a way to curate your SME’s content in areas on your site. Organic Search Google Google Panda IBM Matt Cutts PageRank penguin Search engine optimization

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What It Takes to Optimize Your Brand’s Organic Search Visibility

Marketing Action

It seems like only yesterday that a brand new company could launch a site, bake some bolded and italicized keywords into each page, prop up a few cookie-cutter articles on free blog platforms for instant backlinks, and watch the organic search traffic start rolling in.

The 26 Best WordPress Plugins

Webbiquity

WordPress is far and away the most popular content management system (CMS) for websites. It runs between 25% and 28% of all websites, and nearly 60% of all sites built using any sort of CMS platform. Curate content on your WordPress site. 21) NextGEN Facebook.

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Is Your Online Content “Just Okay?” Don’t Settle for Mediocrity!

Marketri

Here’s what you need to know: Customized Content + Relevant Key Words = Higher Search Rankings and Improved SEO. On the flip side, consider this equation: Crappy Content (or No Content) = Poor SEO + No Website Traffic. How much traffic is coming to your website?

Content Hubs: Your Ultimate Quick-Start Guide

Scoop.it

Ranking in search to get in front of your target audience takes time. Remember: people aren’t searching for content. Instead, they are searching for solutions and answers. Curated content. Most importantly, content hubs make you the reliable, trustworthy source of information—even when that information lives on another channel or even on someone else’s website. Same goes for traffic you send to other publishers and blogs when you curate your hub.

Essential 5 Step BuzzSumo Process For Social Media Agencies

BuzzSumo

Curate Content: Look beyond sharing your clients’ content and give the audience what they want. To get started, enter the URL of an industry leading website or successful competitor into the Most Shared section of BuzzSumo. Step 3: Curate Content.

SMX East 2017 Day 2 – Paid search trends, Amazon and Automation

QuanticMind

Day 2 of #SMX East offers new insights on paid search trends, what Amazon is doing in search engine marketing, and SEM automation. Day 2 Keynote: “Search Marketers Are The Trailblazers In The Emerging Martech Era “ by Scott Brinker. Day 2 Keynote – Search Marketers Are The Trailblazers In The Emerging Martech Era. Search marketers will, according to Brinker, “inherit the earth, or at least martech. ”.

Why SEO Is The Key To Successful Marketing

Marketing Insider Group

Everyone uses a search engine! SEO stands for Search Engine Optimization. In know it can be confusing but… To be a successful marketer today, you need to understand how to show up in the search results of your buyers’ search engine activity.

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Looking in Google’s funhouse mirror

Biznology

And, though we try to curate our brand by doing the equivalent of lying about our height and posting a ten-year-old photo on Match.com, the Internet’s mirror is full-length and in HD: not only warts and all but yes, those jeans do make your ass look big.

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B2B Thought Leadership: How to Promote Your Brand with Social Media

B2B PR Sense

The top three social networks for B2B businesses include LinkedIn, Twitter, and Facebook. Choose words that are likely to be used in search engines. This is what's known as search engine optimization , or SEO. Curate content. Facebook & Its Extreme Reach.

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity

What’s the best time of day to post updates on Twitter or Facebook? The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails.

Sabotaging Your Inbound Marketing With These 9 Big Content Mistakes?

ClearVoice

One’s livelihood was not dependent on search engine algorithms — and more recently, search engine ranking was not dependent on original, optimized, high-quality written content. If you’re not building quality, you’re stagnant or sinking in search.

Ok Google, How Do We Stay Friends in 2020?

Martech Advisor

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Optimize for Voice Search. Understand Search Intent.

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9 Reasons Why WordPress Dominates For Content Success

Scoop.it

When it comes to picking the best content management system (CMS) and website platform, you can’t ignore content marketing potential. There are many options to choose from when selecting your CMS and creating a website these days. Content Curation.

Sabotaging Your Inbound Marketing With These 9 Big Content Mistakes?

ClearVoice

One’s livelihood was not dependent on search engine algorithms — and more recently, search engine ranking was not dependent on original, optimized, high-quality written content. 'If you’re not building quality, you’re stagnant or sinking in search.'

5 Core Digital Marketing Principles For Cannabis Entrepreneurs

Altitude Branding

Few products sell themselves in the modern marketplace without a carefully-curated social media presence. Popular social media platforms for cannabis marketing include Facebook, Reddit , Instagram, Pinterest, and LinkedIn, but these are by no means your only options.