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Facebook Makes Moves Toward Creator Networks

RebelMouse

But Instagram's partner-in-crime and parent company, Facebook, has a bit of catching up to do, particularly amongst the teen demographic. The same Pew Research Center data found that Facebook ranks fourth in popularity amongst teens, falling behind YouTube, Instagram, and Snapchat.

The Current Climate of Facebook Instant Articles

RebelMouse

When Facebook Instant Articles launched in 2015, it was limited to only a few publishers. Soon, everyone with a Facebook Page could be eligible to publish Instant Articles, and as the years went on, the medium went through its own ups and downs.

How To Pull Your Cold Website Visitors Into Your Sales Funnel

DivvyHQ

Looking at search and social advertising in particular, marketing technology has come a long way in making it easy for digital teams to spin up digital ads and landing pages to drive conversions for both B2C and B2B organizations.

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. So curated content is not something new.

How B2B Marketing is Changing in 2018

up on Google and Facebook, they are placing. websites, software review sites, and live events. Marketing Budgets 12 More Budget in 2018 Count Less Budget in 2018 Count Content Marketing (25 responses) AdWords / paid search / PPC (5 responses) Content development / content marketing.

Google Redesigned How They Measure Page Speed. Here’s What to Do About It

RebelMouse

received warnings via Google Search Console that their sites were performing too slow. Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool. Metric descriptions from Search Engine Journal.

SEO Is Making a Comeback. Here Are Our Thoughts

RebelMouse

Facebook was in the headlines again recently after an executive at the company said CEO Mark Zuckerberg "doesn't care about publishers." A story that Facebook has since. But we also think it's important to realize Facebook isn't going anywhere. The search engine has made a.

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Google Wants Your Ads to Work Smarter, Not Harder: What This Means for Publishers

RebelMouse

Search is getting smarter. During the Google Marketing Live keynote on July 10, 2018, the leading search engine announced new marketing features available on its platform. The platform has seen the mobile search query "near me" increase in volume by 3x in the past two years.

Google’s Danny Sullivan Publishes a Tweetstorm About Google’s Future

RebelMouse

Google's "search liaison" Danny Sullivan released a series of tweets on September 24, 2018 to showcase the future of the search engine. As you can see in the first tweet of Danny's storm, users can use the word "change" in a search query for many different scenarios.

Google Redesigned How They Measure Page Speed. Here’s What to Do About It

RebelMouse

received warnings via Google Search Console that their sites were performing too slow. Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool. Metric descriptions from Search Engine Journal.

As Publishers Look to Diversify, Google News Makes Meaningful Changes

RebelMouse

More than halfway into 2018, the dust has only begun to settle following the Cambridge Analytica scandal that rattled Facebook and its legions of users. Cleaning up After Cambridge Analytica.

Google Algorithm Updates in 2018: Every Change You Should Know

RebelMouse

To avoid compromising reach and visibility on Google, it's important to understand the platform's ongoing updates and how you can incorporate them into your search strategy. What Happened: Users can now learn a little bit extra about a search topic without having to leaving page one of Google.

Don’t Lose New Followers to Slow Page Speed

RebelMouse

On Facebook, many publishers relied on mediums like native video and Instant Articles to deliver fast content experiences that never left the platform. The search engine announced that mobile page speed will become a ranking factor starting in July 2018.

How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. Website Development. Keyword strategy , particularly for new website components or sections being added.

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The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity

Sample review: “Split testing is an important part of your website. If you are getting good traffic but poor conversion you can test out different pages on your website to see which gets better conversion. 2) The Search Monitor. 3: The Nine Best Facebook Marketing Tools. #4:

A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Images via Ascend2: Search Engine Optimization Tactics. Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too.

Duplicate Content, Curation, and – What’s a Rel=Canonical?

Marketing Action

It’s a cold, hard world for a search engine. Still, it’s an engine-eat-engine world. Duplicate content” is an issue created when one website hosts two pages of content that are the same or nearly so, or two (or more) websites host a page of virtually identical content.

Your website is wearing mom jeans and shoulder pads

Biznology

Just a cursory search of Google’s Adwords Keyword Planner shows me that my own site, Gerr.is , shows how out of touch I am. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. Enter any keyword phrase and get dozens of suggestions for related search terms.

How To Blend B2B SEO Into On-Site Content Development

KoMarketing Associates

Have you seen this joke make the rounds through your LinkedIn or even Facebook news feeds? Check out the agenda for the very first Search Engine Strategies in November 1999. Screen Grab via Search Engine Strategies.

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How B2B Organizations Can Create More Effective “About” Pages

KoMarketing Associates

And the website is usually part of this process. Company pages can become a key asset in providing validation of the brand story and curating thought leadership. Here aresome resources for setting up authorship: Google: Author information in search results.

Maximize your SEO benefit on Google+ in 8 simple steps

Biznology

You can add more circles in order to spur interest amongst your friends, but be sure you explicitly tell Google, through your willingness to share publicly, that they can index your content in their public search engine. Site URLs are translated the way they are on Facebook.

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The 26 Best WordPress Plugins

Webbiquity

WordPress is far and away the most popular content management system (CMS) for websites. It runs between 25% and 28% of all websites, and nearly 60% of all sites built using any sort of CMS platform. Curate content on your WordPress site. 21) NextGEN Facebook.

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Three Ways to Build Links in the Age of Google Penguin

Biznology

When I look into IBM’s search tooling to find good linking opportunities, blogs dominate the listings. Before such social applications such as Facebook, the only way to promote a source of information on the web was to link to it from your website. One easy way to do this is to find a way to curate your SME’s content in areas on your site. Organic Search Google Google Panda IBM Matt Cutts PageRank penguin Search engine optimization

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What It Takes to Optimize Your Brand’s Organic Search Visibility

Marketing Action

It seems like only yesterday that a brand new company could launch a site, bake some bolded and italicized keywords into each page, prop up a few cookie-cutter articles on free blog platforms for instant backlinks, and watch the organic search traffic start rolling in.

Content Hubs: Your Ultimate Quick-Start Guide

Scoop.it

Ranking in search to get in front of your target audience takes time. Remember: people aren’t searching for content. Instead, they are searching for solutions and answers. Curated content. Most importantly, content hubs make you the reliable, trustworthy source of information—even when that information lives on another channel or even on someone else’s website. Same goes for traffic you send to other publishers and blogs when you curate your hub.

Essential 5 Step BuzzSumo Process For Social Media Agencies

BuzzSumo

Curate Content: Look beyond sharing your clients’ content and give the audience what they want. To get started, enter the URL of an industry leading website or successful competitor into the Most Shared section of BuzzSumo. Step 3: Curate Content.

SMX East 2017 Day 2 – Paid search trends, Amazon and Automation

QuanticMind

Day 2 of #SMX East offers new insights on paid search trends, what Amazon is doing in search engine marketing, and SEM automation. Day 2 Keynote: “Search Marketers Are The Trailblazers In The Emerging Martech Era “ by Scott Brinker. Day 2 Keynote – Search Marketers Are The Trailblazers In The Emerging Martech Era. Search marketers will, according to Brinker, “inherit the earth, or at least martech. ”.

Is Your Online Content “Just Okay?” Don’t Settle for Mediocrity!

Marketri

Here’s what you need to know: Customized Content + Relevant Key Words = Higher Search Rankings and Improved SEO. On the flip side, consider this equation: Crappy Content (or No Content) = Poor SEO + No Website Traffic. How much traffic is coming to your website?

Why SEO Is The Key To Successful Marketing

Marketing Insider Group

Everyone uses a search engine! SEO stands for Search Engine Optimization. In know it can be confusing but… To be a successful marketer today, you need to understand how to show up in the search results of your buyers’ search engine activity.

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23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity

What’s the best time of day to post updates on Twitter or Facebook? The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. What the best day of the week is for Facebook posting? Facebook.

Looking in Google’s funhouse mirror

Biznology

And, though we try to curate our brand by doing the equivalent of lying about our height and posting a ten-year-old photo on Match.com, the Internet’s mirror is full-length and in HD: not only warts and all but yes, those jeans do make your ass look big.

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B2B Thought Leadership: How to Promote Your Brand with Social Media

B2B PR Sense

The top three social networks for B2B businesses include LinkedIn, Twitter, and Facebook. Choose words that are likely to be used in search engines. This is what's known as search engine optimization , or SEO. Curate content. Facebook & Its Extreme Reach.

50 Inbound Marketing Resources Every B2B Marketer Should Subscribe to in 2019

SmartBug Media

How B2B Vendors Can Generate Trust and Credibility With Their Website. The Difference Between Direct and Organic Search Traffic Sources. ProBlogger is another great resource for tips on starting a blog, creating content, finding readers, and building a community on your website.

Best Blogs for SMBs and Entrepreneurs in 2019

Magisto

A quality list that we curated ourselves to make sure that you won’t waste time digging though bad content. They cover pretty much everything marketing related, including content marketing, email marketing, SEO, automation, Facebook ads, and Adwords. Search Engine Land.

9 Reasons Why WordPress Dominates For Content Success

Scoop.it

When it comes to picking the best content management system (CMS) and website platform, you can’t ignore content marketing potential. There are many options to choose from when selecting your CMS and creating a website these days. Content Curation.