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Virtual Event Marketing: How Content Generates Buzz and Leads

Content Standard

So, how should you approach virtual event marketing to reel in sign-ups, maximize live attendance, gather quality leads, and produce valuable visual content for post-event engagement? Here are some ways to generate buzz and bring in more business with your online events. Image attribution: cottonbro 3.

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Creating a Culture of Experimentation in the Event Marketing World: An Interview with Jody Guetter of Social Assurance

Brandpoint

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? This is where marketers will have to continue to get a lot more creative. Focus on true channel engagement.

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How to unlock more value from your event content

Martech

Event sessions are cornerstone content that can drive activations year-round in account-based marketing outreach, sales outreach and even in-product. You need the will to establish new KPIs — an attribution formula that credits both the event team who created the content as well as the teams who use it in post-event campaigns.

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Transforming Field Marketing into a Must-Have Partner to Sales

xiQ

The lead pool created by garnering interest from face-to-face events and in-person meetings to close big deals, the otherwise charming and multifaceted field marketer’s role is facing grave duress. The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists?

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3 Marketing Tips to Raise Virtual Member Engagement

Marketing Insider Group

By organizing precious member data into these digestible segments and personas, your membership team can begin to create targeted actionable techniques to curate and promote opportunities that will genuinely interest members and secure their participation. Personalize Communications. Digital badges and rankings.

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The B2B Customer Event Episode

Drew Neisser

A robust event marketing strategy will do the trick. Especially in a world where budgets are being cut and CMOs are being asked to do more with less, a well-run event (virtual, hybrid, or in-person) can get you the most bang for your buck. and a whole lot more.

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5 Data-Driven Actions for B2B Marketing Success in 2024

sagefrog

The data collected provides a comprehensive snapshot of the current state of B2B marketing, allowing us to draw valuable insights and guide you toward success. Take Action: Leverage our Ultimate Guide to B2B Event Marketing for a comprehensive roadmap to successfully attending and curating special events.