DemandBase

AUGUST 2, 2019

These are some of the things you can start out in your new adventure: 1) Content Curation. Give your target audiences a curated place just for them. Curate content specific to their needs, whether it’s presales bottom-of-the funnel content or post-sales “how to” or cross-sell content. 3) Promotions.

Website Personalization 40

Website Personalization Sales Management Top of Funnel CMS Development 40

DemandBase

MARCH 11, 2019

If your ABM campaign is broad enough (think segmented by persona or technology usage, for example) then one of the easiest ways to personalize your content for ABM is by curating a collection of content for the intended audience. The post 3 Ways to Personalize Content for ABM appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 85

Account Based Marketing Top of Funnel ABM Personalization 85

DemandBase

APRIL 27, 2020

Director, Channel and Partner Marketing, Demandbase. At Demandbase, Partner Marketing carries a number for partner-influenced and partner-sourced opportunities. Meanwhile, check out our This Is How You ABM page, where we’ve curated content for every marketing and sales role. Partner Marketing. Christine Farrier, Sr.

Account Based Marketing 59

Account Based Marketing ABM Top of Funnel Peer-to-peer 59

DemandBase

JUNE 23, 2020

Demandbase sets a great example for marketers looking to create a remarkable brand moment. And I promise Demandbase didn’t ask me to include this use case – that’s just good ABM! Check out our This Is How You ABM page, where we’ve curated content for every marketing and sales role. Visually enhances your brand.

Account Based Marketing 52

Account Based Marketing ABM Marketing Budget Marketing Strategy 52

DemandBase

MAY 29, 2019

They offer highly curated content recommendations – read this next, watch this next, buy this next. Not curated. The post How To Do ABM At Scale (Without Killing Your Team) appeared first on Account-Based Marketing – Demandbase. And it’s this speed, convenience, and relevance that keeps them coming back for more.

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Account Based Marketing ABM Psychographics DemandBase 79

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Top Rank Marketing

AUGUST 14, 2023

Or if you want to learn about ABM, why not learn from Jon Miller, a pioneer in the field of ABM as co-founder of both Marketo and Engagio and now CMO at Demandbase. We’ll curate some of the best into a new post and may feature you! The list goes on. They love it! What do you love about B2B marketing?

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

chiefmartech

MARCH 20, 2018

They’ve augmented these with a number of more specialized tools — such as Allocadia, BrightEdge, Certain, Lithium, ReachForce, Lookbook HQ, Percolate, Synthesio, Demandbase, Tableau, etc. MarTech is a carefully curated, vendor-agnostic event focused on real-world innovation at the intersection of marketing, technology, and management.

Enterprise Management 45

Enterprise Management Network Marketing Marketing Management Reachforce 45

Martech

MARCH 10, 2022

A zero-touch approach that still delivers the highly personalized and curated experiences B2B buyers want. Terminus, Demandbase). And that’s where ABM comes in. What to aim to achieve with ABM. HubSpot, Marketo, Pardot) Predictive analytics (e.g., Bombora, 6Sense) ABM ad-targeting platform (e.g.,

Account Based Marketing 103

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 103

Valasys

AUGUST 9, 2023

In the not-so-distant past, marketers meticulously curated lists of prime target accounts, fashioning bespoke campaigns and messages tailored to each. According to a survey by Demandbase , 80% of marketers who use AI-driven ABM report that it outperforms traditional marketing methods.

Marketing AI 52

Marketing AI Account Based Marketing ABM Personalization 52

PathFactory

MAY 20, 2022

The first part of this – insight for sales and marketing – is being called Revenue Intelligence and it’s why every martech vendor out there is getting them some of it ASAP (if they don’t have it already) – e.g. Salesforce, Oracle, the ABM vendors as it were (6sense, Demandbase, etc.), topics of interest) AND content data (e.g.

Top of Funnel 52

Top of Funnel Enterprise Management Work Management Marketing Management 52

Heinz Marketing

FEBRUARY 3, 2020

This week’s episode is entitled “ How ABM is Evolving: New Best Practices and Pitfalls ” with Nani Shaffer , Senior Director, Demand Generation & Operations at Demandbase. Demandbase is synonymous with account based marketing. Demandbase has been involved in this category now for a long time as well.

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DemandBase Account Based Marketing Top of Funnel Demand Generation 61

DemandBase

NOVEMBER 12, 2019

Here at Demandbase, we leverage the program to do just that for our ABM community. It’s an exciting time for us as we hustle to get our brand ambassadors Dreamforce ready — and our sales and CX teams enabled to spread the ABM word; as well as the ABM innovation happening here at Demandbase. Be sure to register today.

Account Based Marketing 8

Account Based Marketing DemandBase ABM Top of Funnel 8

SmartBug Media

MARCH 19, 2021

Must-read articles: Publishers, curation and algorithms. Demandbase. I doubt there are many marketers out there who don’t know who Seth Godin is, but in case you don’t, he’s a best-selling author, entrepreneur, and marketer who often writes and speaks about how messages and ideas spread in today’s busy world. Chasing the cool kids.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Pam Didner

APRIL 30, 2019

Create, source and customize a mix of original and curated content. This selection can be done manually or using tools like Terminus, DemandBase, PathFactory, or Uberflip. Incorporate select content based on your account-specific marketing outreach campaigns. Monitor and measure key success metrics.

Top of Funnel 49

Top of Funnel Account Based Marketing Content Marketing Planning 49

Webbiquity

JUNE 14, 2011

To scale content creation, use of a mix of original content and content curation –select the good stuff and add value to it. • Greg Ott , Demandbase. Much of his presentation reflected, indirectly, the capabilities of the Demandbase tool. Google does a good job of this with the help information for their various tools. •

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Engagio

AUGUST 11, 2021

Powered by InsideView, the Demandbase Sales Intelligence Cloud does all of the searching and scouring for you, gathering and validating company and contact data, news, and social insights from thousands of trusted sources. Check out the Sales Intelligence Cloud at Demandbase. The information you really need is what you don’t know.

Top of Funnel 87

Top of Funnel DemandBase Ideal Customer Profiles InsideView 87

Engagio

JANUARY 25, 2024

Linkedin Sales Navigator + Demandbase C. Now, at Demandbase, I am a former SDR turned AE who’s obsessed with creative prospecting and passionate about personal development. I leverage my teaching and news reporting skills to curate a fun and research-driven sales process. appeared first on Demandbase. My brain D.

DemandBase 62

DemandBase Cold Calling Marketing Analytics Tools Content 62

The ABM Agency

MARCH 26, 2021

If you’re looking to get your account-based marketing (ABM) program pilot campaign off the ground or just need better results from your current ABM program, your arsenal of technology must be highly curated and have the ability to: Better identify your target accounts. Examples: Terminus , Demandbase , 6Sense. Programmatic Ad Platform.

Account Based Marketing 98

Account Based Marketing ABM Marketing Automation Services Work Management 98

Engagio

JANUARY 5, 2021

At Demandbase, we advise having a balanced mix of content, with each piece falling somewhere on the content personalization spectrum: So, how can we start executing personalized campaigns across the entire spectrum? Content curation platforms make it easy to assemble an entire content hub targeted at a single account.

Account Based Marketing 127

Account Based Marketing ABM Personalization Ideal Customer Profiles 127

NuSpark Consulting

JANUARY 14, 2017

As a result, you can market to a smaller, but more highly-curated, list of prospects for a better conversion rate. We like DemandBase, Terminus, and Kwanzoo as ABM platforms. This saves you money and improves your conversion rates. The right system can help your sales team build a successful customer base.

Account Based Marketing 100

Account Based Marketing Paid Search Agency Ads Work Management 100

Content Marketing Institute

NOVEMBER 1, 2018

HANDPICKED RELATED CONTENT: Sample These 45+ Content Tools to Create, Curate, and Measure. HANDPICKED RELATED CONTENT: 11 Content Curation and Collaboration Tools to Save You Time. Demandbase. DivvyHQ was the top pick for 20% of respondents, followed by Contently , PathFactory , Uberflip , and CoSchedule. Click to enlarge.

Marketing Automation Services 111

Marketing Automation Services Marketing Analytics Tools Resource Management Digital Asset Management 111

Outgrow

MARCH 5, 2020

Well, we have curated a list of 5 great tools that can serve as alternatives to SnapApp. It helps top brands curate interactive content in order to generate new traffic and increase lead conversions. But this has led to a very important question for SnapApp users - What now? Where do they go for their interactive content needs?

Outgrow 52

Outgrow Marketing Automation Services Top of Funnel Customer Surveys 52

Convince & Convert

NOVEMBER 11, 2015

You could also mix in content recommendation engines like BrightInfo and personalization software like Optimizely that enhance or improve those experiences, or data enrichment software like DemandBase or ReachForce to fill in the information gaps on your leads.

Enterprise Management 155

Enterprise Management Work Management Marketing Management Marketing Automation Services 155

Marketing Insider Group

JULY 1, 2020

Take Demandbase for example. This allows you to keep the sales pitch a mile away from the thought leadership articles, content created by your employees, curated content, and other content that is focused more on the message than the actual company. It’s not just about pouring buckets of content out, on and offline.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

QuanticMind

OCTOBER 25, 2017

Companies he classifies in the digital engagement tech stack, for instance, such as Demandbase , AppA nnie and B lueKai evince lots of capability and specialization with very little functional overlap. These storefronts let vendors curate product collections and even surface an “About Us” story about the vendor company itself.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40

chiefmartech

FEBRUARY 14, 2019

To accomplish that, we’ve adopted several guiding principles with the conference program: Explore an intentionally diverse range of martech topics — a curated tour across the entire spectrum of the field. Attendees not only learn new things. They should have unexpected discoveries.

Enterprise Management 41

Enterprise Management Work Management Marketing Management Marketing AI 41