Sprout Social

FEBRUARY 24, 2020

Social is an environment with a formula—share curated content, create a personal brand, amass a following, reach influencer nirvana. Unlike other platforms, where hashtags are king in search and discovery, on TikTok it’s sound. People recall sounds and feelings before campaign names and hashtags. Here’s what you need to know.

Brand Identity 120

Brand Identity Branding Viral Marketing Social Marketing 120

Sprout Social

JANUARY 10, 2019

Another key component of Instagram growth is not sucking at hashtags. The platform’s features include competitive hashtag and growth-tracking not unlike that of Sprout. Tools like Phlanx are invaluable for spotting accounts with fake followers or determining whether an influencer’s posts are receiving legitimate engagement.

Analytics 109

Analytics Tools Paid Search Agency User-Generated Content 109

Sprout Social

NOVEMBER 14, 2023

Go behind the scenes Part of authentic marketing is removing the “curated” barrier between your brand and audience. With Sprout Social, track specific hashtags, and find all your tagged content across your social networks in one streamlined feed, saving yourself search time. Trends can help when they’re natural.

Work Management 116

Work Management Paid Search Agency Marketing & Strategy Marketing Management 116

Sprout Social

AUGUST 8, 2019

If you’ve recently joined the visual-first hordes of Instagram to generate awareness and recognition for your brand, then there’s a good chance you’ve found yourself hoping for a spot on the Explore Page. The Instagram Explore page is the network’s source for real-time content curation. Use location tags & hashtags.

User-Generated Content 89

User-Generated Content Social Media Social Marketing Marketing Prospects 89

Sprout Social

DECEMBER 12, 2018

Hey, you can’t blame us for taking the top spot on our list, can you? From analyzing hashtags to your top-performing posts, Sprout represents the ultimate optimization tool for brands looking to fine-tune their social presence in addition to scheduling content. Sprout Social. Seriously, though. That’s where Feedly comes in.

Social Media 110

Social Media Media Tools Work Management 110

Sprout Social

MAY 8, 2019

For example, Instagram tends to go heavier on the hashtags while you might want to craft a slightly different description for images posted to Facebook. But in order to spot and curate user-generated content for your feed, you’re going to need to understand how hashtags can help you promote your Instagram.

Paid Content 109

Paid Content Promotion Ideal Customer Profiles Custom Publishing 109

Sprout Social

FEBRUARY 3, 2022

” or Nike’s “ Just Do It “), we typically imagine TV spots, billboards and old-school print ads in magazines. Similarly, posts and hashtags are not campaigns alone but can be part of a social media campaign. For example, a Black Friday campaign is short-term while a hashtag campaign is longer-term).

Planning 133

Planning Campaigns Paid Search Agency Advertising Agencies 133

Sprout Social

APRIL 22, 2019

If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. While able to keep a carefully curated feed, your brand can also share behind-the-scenes footage, video clips, graphics and more on your Story. The most popular hashtag is #love. sorrynotsorry). Still not sure? That is powerful.

Planning 111

Planning Stats Work Management Marketing Management 111

Sprout Social

DECEMBER 10, 2018

There’s also the fact that optimization varies from platform to platform when it comes descriptions and hashtags. Check out how Beardbrand curates their Instagram content for their homepage. Experiment with evergreen and trending hashtags. Branded hashtags for existing fans and follows (#swatchlovesart).

Effectiveness 98

Effectiveness Top of Funnel Advertising Funnels Custom Publishing 98

Sprout Social

AUGUST 5, 2020

For example, the curated photo and video content that performs so well on Instagram may not have the same resonance on Twitter, where content is geared more towards short-form text dialogue and timely updates. Since each network is unique, start by looking at content across each individual social network.

Analysis 138

Analysis Marketing & Strategy Social Marketing Advertising Benchmark 138

Sprout Social

NOVEMBER 16, 2016

Twitter found that Tweets without a hashtag or mention generate 23% more clicks. The educated theory behind this case study is that both hashtags and mentions are clickable, so they may steal some clicks that could go to your link. That being said, hashtags can help a Tweet’s visibility, so you cannot completely do without them.

Traffic 98

Traffic Twitter Tips Ad Building 98

Sprout Social

MAY 23, 2023

You need to make sure what’s happening on your social channels is human-fed and human-curated. People crave authenticity on social, and they can spot boilerplate, AI-generated posts and responses a mile away. I think that’s where the line will be, we’re going to see AI as an assistant.”

Marketing AI 129

Marketing AI Social Media Social Marketing Work Management 129

Convince & Convert

SEPTEMBER 30, 2015

It’s not like broadcast television, where you buy spots on primetime, talk about your brand, and see sales walking in the door. Talkwalker also provides handy “hashtag cloud” visualizations, which illustrate activity surrounding related hashtags. So much for social media being a time hog.

Social Media 167

Social Media Media Work Management Marketing Management 167

Convince & Convert

DECEMBER 31, 2015

It’s not like broadcast television, where you buy spots on primetime, talk about your brand, and see sales walking in the door. Talkwalker also provides handy “hashtag cloud” visualizations, which illustrate activity surrounding related hashtags. So much for social media being a time hog.

Marketing & Strategy 112

Marketing & Strategy Social Media Work Management Marketing Management 112

Huptech Web

OCTOBER 6, 2023

It’s not just the expertly composed product descriptions or the carefully curated images from the brand. Fashion brands often launch hashtag campaigns, like ASOS , inviting customers to post pictures donning their clothing. GoPro’s got this hashtag game on point. Gymshark loves a good hashtag campaign.

User-Generated Content 52

User-Generated Content eCommerce Generation Content 52

Sprout Social

DECEMBER 16, 2019

With their branded hashtag (#AmplifyYourStyle), that’s exactly what they do. For example, factors such as timing, post format, hashtags and captions all impact the engagement rate of any given post. Use our hashtag. Spot industry and competitor trends. The takeaway? Inspiring action. Click a link. The list goes on and on.

Social Media 98

Social Media Work Management Media Social Marketing 98

Webbiquity

SEPTEMBER 21, 2010

New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises. Enterprises: organizations large, midsized or small can aggregate blog posts about their company or industry in one spot as a service to their customers, prospects and other interested stakeholders. Share this on Bebo.

Aggregators 100

Aggregators B2B Content Media 100

ClearVoice

JANUARY 7, 2020

During a presidential election cycle, there is a displacement of billions of dollars of ad spots by political candidates, campaigns and PACs. We then curate the content and the newsletter goes out to our growing base of subscribers, Monday-Thursday, 7 am.”. 2020 Social Media Calendar for Hashtag Holidays. Know your audience.

Paid Content 98

Paid Content Paid Search Agency Content Marketing Content 98

ConvertKit

JULY 29, 2020

There are 69 spots left for the 21 Day Business Challenge, click the link in my bio if you haven’t signed up yet! ? ?? Ready to claim one of the last spots? ? ? Look at your top competitor's Instagram accounts, or find others in your industry or niche by searching for keywords or hashtags. Is that you? ? ? ?

Marketing & Strategy 61

Marketing & Strategy Top of Funnel Ideal Customer Profiles Digital Marketing Funnels 61

Sprout Social

MARCH 8, 2019

Here’s a good example of curated reviews for Blue Apron. That said, it’s a crucial spot to conduct online social listening. These types of subreddits are prime spots to curate content ideas and even post your own social content if it’s relevant. Online social listening on YouTube starts with your brand name.

Youtube 96

Youtube Social Marketing Ideal Customer Profiles Eye-Tracking 96

Adobe Experience Cloud Blog

JANUARY 11, 2016

With Twitter’s character limit, marketers react quickly to current events and trends and tweet on-the-spot. Marketers are also excellent curators. But with resources like Thesaurus.com to replace certain words with shorter ones, hashtags, and abbreviations, you can do this without sacrificing the meaning.

Social Media 48

Social Media Planning Social Marketing Marketo 48

Vidyard

MARCH 7, 2014

Running the Tonight Show is basically like being a curator of fun, and there’s a lot to be learned from this sketch comedy pro. In the Hashtag segment, Jimmy relays his favourite tweets from fans after sharing a hashtag theme before the show. So why not emulate the folks making trending videos all the time?

Planning 50

Planning Content Marketing Top of Funnel Content 50

EveryoneSocial

NOVEMBER 26, 2019

Besides a great social media policy , you can still require certain language or hashtags that get appended to any potential social shares. You might be thinking, “That’s great but we still need some compliance.” And especially in a regulated industry — totally understandable. Employee engagement, productivity, and engagement grows.

Trends 72

Trends Paid Search Agency Enterprise Management Social Marketing 72

ClearVoice

SEPTEMBER 12, 2019

GoPro began to collect and curate the best of it , and in that process not only viral-marketed its way to a billion-dollar brand but democratized adventure sport content. Microsoft Surface Pro celebrates creative entrepreneurs in broadcast spots. Square shares how customers achieve their dreams.

Storytelling 66

Storytelling Examples Social Media Work Management 66

BenchmarkONE

JANUARY 21, 2021

This tool can also be used as a way to curate content and boost your social media engagement. Share them out on your social channels, using applicable hashtags, and track how well they manage to engage your audience. . You can compare your site’s rankings month over month and track how your competitors are performing.

SEO 68

SEO Tools Keywords Lead Scoring 68

ClearVoice

AUGUST 1, 2019

Using the hashtag #ChefsForPuertoRico, Andres created a way for celebrities, caring cooks and citizens to unite in supporting the island immediately after a natural disaster. The brand seems eager to change that, with the curated UGC social component of the “It Gets Better” collection being just one 2019 effort to engage 18-25 year olds.

Campaigns 60

Campaigns Social Media Peer-to-peer Social Marketing 60

Content Standard

JULY 10, 2015

Accomplishing this already meshes well with social media marketing practices like tagging pictures to hit trending topics, but taking the extra step to place your content geographically or to find a spot in one of the explore page’s special collections only serves to further spread your brand and its content. Redefining Interest.

Features 40

Features Marketing Social Media Search Marketing 40

Sprout Social

JULY 12, 2016

Hosting a Twitter chat involves a lot more than just coming up with a hashtag and asking questions. Simply connect your Twitter profile, plug in a hashtag and start tracking the conversations. Add your chat’s hashtag as a brand keyword to filter out messages unrelated to your Twitter chat. Hosting a Twitter Chat.

Twitter 94

Twitter Social Marketing Tips Conversion 94

Hubspot

FEBRUARY 10, 2016

Create a branded hashtag they can use to tag alumni stories. Promote these hashtags in your admissions content. Alumni can email back responses or post directly to your social media channels with a campaign-branded hashtag. Then curate the best responses into a blog post. These aren't alumni-siloed social media profiles.

Marketing Prospects 28

Marketing Prospects Social Media Social Marketing Content 28

Sprout Social

JUNE 20, 2019

Owletter’s analytics spots changes in your competitors’ email frequency, and likewise picks up on trends to help you optimize when you should send your own emails. Last but not least, this industry analysis tool uses community data to curate data and content from startups relevant to your niche. Turn Analysis into Action.

Analysis 100

Analysis Budget Programs Tools Ad Frequency 100

Sprout Social

JANUARY 9, 2017

Through the different data sources, Facebook is certainly an active spot every day of the week. Use Hashtags and Emojis. Did you know these Instagram stats : 7 out of 10 hashtags on the network are branded and more than half of text contains an emoji? LinkedIn is a great spot for your employees to share your company’s content.

Social Media 112

Social Media Media Best Practices Top of Funnel 112

EveryoneSocial

FEBRUARY 20, 2018

With EveryoneSocial, the company was able to easily curate, manage, and publish content in their chosen social media channels. As long as it is about the employees, it deserves a spot in the EyeZapp–Zappos’ official Twitter page for employee advocates–with the hashtag #CompanyCulture.

Brand Identity 92

Brand Identity Branding Social Media Work Management 92

Hubspot

JANUARY 10, 2017

You can curate them into longer "Stories." They don't away the exact spot — they offer a clue instead. Like Instagram and Twitter, Snapchat works with hashtags. Research your personas to find the hashtags that will get your Snapchat content found by them. Snapchat lets you share images and short videos.

Planning 28

Planning WOMM Trends Education 28

Sprout Social

AUGUST 22, 2019

For example, Facebook allows businesses to publish listing-related updates and content, book appointments, communicate with customers and curate reviews in a single platform. As a primarily B2B network, LinkedIn isn’t necessarily somewhere to spot real estate clients. Using Instagram hashtags to grow your audience.

Social Media 109

Social Media Media Landing Pages Effectiveness 109

Magisto

JUNE 30, 2020

The app will curate a collection of videos, based on the people you follow, popularity, and the secret sauce of Instagram’s algorithm. Instagram is pushing its new platform by giving IGTV videos a more prominent spot on the Explore page than photos, and promoting IGTV clips in the regular feed. . You’re almost done!

Video Marketing 52

Video Marketing Verticals Click Rate Profiling 52

accelerate agency

FEBRUARY 16, 2023

What you get : With a set of topics that you provide, Crowdfire will curate articles for you. Standout feature : Crowdfire’s image recommendations curate images for you to share across social media. Standout feature : Hashtag planner lets you save and organize all your hashtags.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

Hubspot

AUGUST 2, 2016

To inspire your next branded experience, we've curated a list of 15 innovative and visually stunning pop-up events. In Summer 2015, online makeup and skincare brand Glossier styled a floor of its Manhattan headquarters as a temporary retail showroom -- the closest thing to stepping into its beautifully curated Instagram feed.

Creativity 28

Creativity Paid Search Agency Examples Brand Identity 28