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Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

Click-Through Rate (CTR): If your video includes a call-to-action (CTA), this is your gold mine. A high CTR means people are taking action. Whether it’s visiting your website or buying a product, CTR moves your audience from viewers to doers. Tools like automatic captioning can help, but always review for accuracy.

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Beat Writer’s Block With The Power of AI Writing Tools

Anyword

So it pays to take advantage of the modern solution for blank page syndrome – the use of AI-based writer’s block tools. How to Overcome Writer’s Block by Using AI Writing Tools. It’s up to the user to input basic information such as keywords, or topic and URL. The Benefits of Using the Anyword AI Copywriting Tool.

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ELI5: brand combination searches

Kevin Indig

 Watch the percentage change in impressions, clicks, CTR, active pages, and ranking in dynamics. Find out which URLs have grown or dropped over time.  View the performance of all the keywords, new and lost keywords, zero-click keywords, along with winners and losers (by impressions, clicks, CTR, and positions).

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Google Search Console: A Guide to How It Works & What GSC Offers

seo.co

Google Search Console, aka Google Webmaster Tools , is a free tool kit by Google for website owners and digital marketers. It is a search engine-focused tool and offers all the insights and resources to perform the best in search results and online. Properly using the tool helps website owners make their website Google-friendly.

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Google Search Console: What is GSC & How to Use it to Improve SEO

seo.co

The problem is, many inexperienced users are unfamiliar with the service, and are intimidated by the options and tools available. This tool helps businesses and marketers know how their website performs on their search engine and how visitors perceive it. Properly using the tool helps website owners make their website Google-friendly.

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8 social selling metrics to measure success

Sprout Social

Using employee advocacy and social selling tools, you can look at how engaged your current followers are. To track this metric, use your social selling tools or ask your salespeople to input their lead sources into your CRM. The click-through rate (CTR) or link clicks metric is measured for content that you post.

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Five Best Practices to Elevate B2B Email Marketing Performance

Launch Marketing

However, with so many businesses using email as a marketing tool, inboxes can be overloaded and many emails go unopened and unseen. Common email performance metrics include looking at open rate, bounce rate and click-through rate (CTR). These opportunities could be a mix of buttons, images or a URL link. Concise Copy.