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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

But sometimes, for new businesses and startups, it is hard to get their head wrapped around the plethora of Facebook metrics available and pick out the key indicators needed to better evaluate their performance. CTR Click-through rate (CTR) metrics show you the percentage of people coming toon your landing page after clicking through your ad.

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Inbound Email Marketing Strategy

SendX

No matter what the size of your business or whether you are a startup, small or large-scale business, enterprise, etc., Whether you're hoping that the CTR (Click-Through-Rate) of your emails improve or are looking to boost their efficiency, follow these few tips below for boosting up your inbound email marketing efforts.

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A/B Testing: The ABCs of Paid Social Media

Anyword

Hashtags – Do they affect your CTR in any way? For example, when we first began working with a fashion startup using content to generate sales, the belief was that its core audience was younger women between the ages of 20 and 35. Is your goal to achieve a high CTR? Which ones produce better results? Overall impressions?

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Cyber Security Benchmarks: Are You Paying Too Much For Your MQLs?

Envy

In order to produce a reliable report that is both broad and deep, we gathered metrics from over 1,000 Google Ads and LinkedIn Ads campaigns that Marketing Envy ran on behalf of cyber security startups and tech companies targeting markets in North America and Europe. The main KPIs to follow are: Click-Through Rate (CTR). A CTR of 2.2%

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How to Write an Irresistible Headline

Convince & Convert

Using a hyphen or colon will add 9% to your CTR. Using a script, Startup Moon scraped several blogs and organized the posts from most to least shared on social networks. Using words like “introduction,” “beginner’s guide,” “in 5 minutes,” and “DIY” will help your CTR. List posts tend to do better. Guides do very well.

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Marketer Showcase: Jacqueline Schklar, B2B Marketing Buzzword Killer

NetLine

Some highlights are bringing DocuSign API search ads I inherited from 1.77% CTR to almost 8% CTR with that campaign being responsible for 30% of API adoption for testing. I build out GTM strategies for startups in Trello because new users can easily and clearly follow projects in there.

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A Marketer’s Guide to the Perfect Headline

Convince & Convert

Using a hyphen or colon will add 9% to your CTR. Using a script, Startup Moon scraped several blogs and organized the posts from most to least shared on social networks. Using words like “introduction,” “beginner’s guide,” “in 5 minutes,” and “DIY” will help your CTR. List posts tend to do better. Guides do very well.

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