What is SEO (Search Engine Optimization): the complete guide to reach the top results on Google

RockContent

After all, who wouldn’t want to show up within the top organic search results on Google? Through optimizations on your own pages and connecting to other sites, you can improve your users’ search and navigation experience. What are search engines? Google Search Console.

Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? This is because it’s getting hard to find search results that don’t include any SERP features.

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26 Awesome Search Engine Marketing Guides

Webbiquity

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. That share is even larger within the b2b marketing space, and for good reasons: 88% of b2b buyers conduct online research before making business purchasing decisions, and nearly half of b2b tech buyers say they’ve discovered brands they weren’t previously aware of through a search engine.

SERP Features in 2019: The Complete Guide

KoMarketing Associates

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Understanding SERPs is a critical component of the SEO professional’s role. By analyzing search results, SEOs will better understand the key components of a result listing and be able to determine the specific requirements to rank. Why Understanding SERPs Is So Important.

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Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines

Content Marketing Institute

Ben Goodsell reports that the click-through rate (CTR) on a featured page increased from 2% to 8% once it was placed in an answer box, with revenue from organic traffic increasing by 677%. Furthermore, Jennifer Slegg offers a great explanation on how lots of queries imply question while not explicitly asking one: For example, someone searching for ‘Daniel Radcliffe’s height’ are really wanting to know ‘how tall is Daniel Radcliffe?’

3 Marketing Activities to Increase Your Google SERP CTR

Directive Agency

SERPs are personalized to each individual. The trick is to focus on increasing your SERP click-through rate instead of swapping rank positions. Studies show that organic CTR data can make an impact on Google’s rankings. Therefore, if you focus on your CTR, first, higher rankings could follow later. And why you should focus your marketing activities instead on raising your Google CTR. The Relationship Between Ranking and CTR.

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11 Proven Hacks to Increase Your Organic CTRs ??

Single Grain

What Is Click-Through Rate (CTR)? If people consistently click on your title more than other titles in the SERPs, Google will push your page higher in the rankings. One of the best ways to automatically increase your CTR is by updating your title tag to include the current year.

Seven Common AdWords Mistakes to Avoid

Webbiquity

As Google’s standard search results page has evolved from displaying ten organic links on the left and eight ads on the right to a more varied page (see example below), featuring more or fewer ads and different media types depending on the nature of the search, the old pattern of organic results receiving 70%-85% of all clicks has also gone by the wayside. That makes AdWords a critical component for any company seeking to dominate the first page of search results.

SEO vs. SEM: Combining the Two to Maximize SERP Real Estate

Brightedge

While keyword research and implementation are still a ranking factor, search engines are ranking content more predominantly based on the information provided to a user and the user experience. CTR while a paid ad only receives a 10% CTR.

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8 Essential SEO Reports to Create for Your Client in 2020

Single Grain

Reporting has always been an integral part of search engine optimization. The growth of voice search, the inclusion of featured snippets, the rise of zero-click searches and the importance of a better UX all contribute to how you present your SEO report to your clients.

Featured Snippets: How to Increase Your Organic CTR

Outbrain

Google is forever optimizing its search algorithm. If you’ve searched for any question in the past year—like “ how to… ”—then you’ve likely seen a featured snippet. Here’s a quick example of a featured snippet for the search term: “ How to make French toast.”. Having a quick overview at the top of the search engine results page (SERPs) is great for the customer. 1 spot as the most desirable and profitable area on the SERPs.

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Google Authorship is Changing the Game for SEO and Digital Marketing

Biznology

Potentially showing your smiling face to searchers might sound like a gimmick, but it can establish trust with readers while improving CTR and can even redirect people back to more of your content. At first, it looked like a great way for bloggers and sites to promote their content and hopefully get noticed in the otherwise bland search engine results pages. As of now, Authorship won’t make you jump up the rankings – but it will make your posts more noticeable in the SERPs.

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Why Monopolizing SERPs is Your Next Best B2B Marketing Tip

Directive Agency

That’s because search engines are more fluid, faster, and smarter, too. Search marketing now needs to change as a result, too. How B2B Search Engine Result Pages are Evolving. Search engine result pages (SERPs) looked largely the same, no matter what you searched for. Go ahead and search for anything now. Where are the typical search results you’re used to seeing? But what does this have to do with B2B searches?

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12 Key SEO Trends That Every Content Marketer Needs to Know

Single Grain

In fact: 90.86% of global traffic comes from Google Search, Google Images and Google Maps. . In this article, we'll go through twelve vital factors that impact the search ROI from publishing web content in 2021. Brand SERP Optimization. Voice Search Optimization.

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There's Gold In Them Thar SERPs: Mining Important SEO Insights from Search Results

Moz

Posted by AndrewDennis33 There’s gold in them thar SERPs…gold I tell ya! Search engine results pages (SERPs) are the mountains we’re trying to climb as SEOs to reach the peak (number one position). because we’re going to learn how to mine the SERPs for SEO gold!

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Share of SERP: A B2B Cheat Sheet to Maximizing Your Inbound Lead Generation from Search Marketing

Directive Agency

and “how high should I aim to rank in Google search results?”. And in this guide, you’ll find those answers to your most burning questions about SERPs, SERP features, keyword stuffing, and, of course, more. Keep reading to find out what you should do, shouldn’t do, and could do (but may not want to do) as you embark on your journey to increase your inbound lead generation with the help of Google search results. Q: Should I focus on monopolizing SERPs?

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How Google Ads Can Boost Your SEO Results (Really!)

The Lead Agency

This means that advertising with Google Ads will not have an impact on your organic search rankings. We definitely believe that using Google Ads alone is not enough for your site to see a boost in its results on the SERPs. Search Engine Marketing SEO

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Google Search Results Explained: Featured Snippets

ClearVoice

Featured snippets are a type of search engine results page (SERP) feature that may appear at the top of an organic search results page—typically the first. Featured snippets show up in position zero, which means they sit above even the first organic search result.

The Complete App Store Optimization Guide

Method and Metric

The best way to understand ASO is to think of it as app store SEO (search engine optimization). Much like optimizing web pages for search engines to improve visibility and rankings, ASO focuses on optimizing your app both in app stores (such as Google Play, iTunes, Amazon App Store, and the Windows Store), as well as outside the app store, with the goal of getting more downloads and conversions.

What Is Content Decay and How It Affects Your SEO

Single Grain

It’s an enormous thrill to see that blog post rank in the number one spot in the SERPs – and then it’s heartbreaking to watch it suddenly start to fall in ranking. In many cases, this can be directly tied to a decreased ranking in the SERPs, which unfortunately happens naturally over time.

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SurferSEO vs. Clearscope

Single Grain

Forged by Google, it's now a go-to phrase for anyone who’s trying to improve SERP rankings and create content that converts. SurferSEO markets itself as both a SERP Analyzer and Content Editor. SERP Analyzer. With the extension, you get data right there in the SERPs.

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Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

On May 24, Chinese search engine Baidu made significant changes to the configuration of its paid advertising, including limiting the amount of ads that appear on the search engine results page. As a result, the company was criticized for unethical search ranking and ad placements and a public debate ensued over the ethical responsibilities of the search engine giant. One potential benefit is the Baidu SERP will be significantly less crowded.

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How to Fight Against the Rise of No-Click Search Results

Method and Metric

June of 2019 saw an interesting turn of events where, for the first time, the majority of browser-based searches on Google resulted in zero clicks. Now well into 2020, the trend of zero-click searches continues and marketers are looking to navigate this evolving landscape.

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3 More Critical Roles that Need SEO Skills

Biznology

Rather, every person in digital media production needs to know how their work affects search effectiveness. This means coordinating your publishing efforts with other internal content strategists, with paid search leads , media relations managers , and especially community managers. Paid Search Leads. You would think that in-house SEOs have strong connections with their counterparts who run paid search. Panda and Penguin.

Four Unique Features Found In Baidu Paid Search Management

KoMarketing Associates

Today, I will share four unique features of Baidu paid search advertising management to help better target the China market: keywords, ad groups, ad creative, and sitelinks. In Baidu paid search advertising this is not the same case. First off, there is no broad modifier match type in Baidu Paid Search. Baidu will show the ads when someone searches for a term that contains the same core meaning of your target phrase, including synonyms or phrases with different sequences.

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Pay-Per-Click (PPC) Advertising Part 2 – Before You Begin: Measurement, Tracking and Setting Up Your Account

Go Beyond SEO

With mobile devices accounting for the majority of searches and clicks, the mobile version of your landing page has to load fast, provide the user with results relevant to their query and give a clear call to action. Let’s say you sell shoes and your ad for a search query “men’s shoes” directs that user to your home page versus the men’s shoes page. The most successful search campaigns require constant testing, analyzing and optimizing. Search Console.

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May Brings New Products and Updates from Google

EMagine B2B Blog

Hello Search Analytics. It also claimed to include a site’s position (or ranking) for those keywords, their click through rate (CTR), and a site’s impressions (or appearances) in Google Search Engine Results Pages (SERPs) for that particular keyword. On Tuesday, May 5, 2015 Google announced that it had rolled out a replacement for the Queries report located within Google Webmaster Tools, called the Search Analytics report.

Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. The company indicated that a fourth sponsored link may return at the top of the page if the search query is “highly commercial.” Brands Will Place More Emphasis on Organic Search Rankings. Think your AdWords clicks are expensive?

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Pay-Per-Click (PPC) Advertising Part 2 – Before You Begin: Measurement, Tracking and Setting Up Your Account

Go Beyond SEO

With mobile devices accounting for the majority of searches and clicks, the mobile version of your landing page has to load fast, provide the user with results relevant to their query and give a clear call to action. Let’s say you sell shoes and your ad for a search query “men’s shoes” directs that user to your home page versus the men’s shoes page. The most successful search campaigns require constant testing, analyzing and optimizing. Search Console.

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"Why Did My SEO Ranking Drop?" How to Find and Fix Falling Blog Posts Before It's Too Late

Hubspot

Is the search term itself losing traction? Are the posts that have surpassed it in the SERPs higher-quality, i.e. more comprehensive, more examples, better graphics/visuals? Is the search term itself losing traction? Go to SEMrush and enter the post URL into the top search bar. Go back to SEMrush and enter the post in the top search bar again. See if the keyword now has a search feature. Search features include: Featured snippet (FS).

Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. The company indicated that a fourth sponsored link may return at the top of the page if the search query is “highly commercial.” Brands Will Place More Emphasis on Organic Search Rankings. Think your AdWords clicks are expensive?

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B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Marketo

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B. Prior to running CPC Search, Terry led marketing initiatives at Citrix’s GoToMyPC, and before that he received his MBA from UC Berkeley’s Haas School of Business.

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Become an Expert on Google Shopping, Chapter 1: Google Shopping, Then and Now

QuanticMind

Product Listing Ads (PLAs) are a hugely important part of the search engine advertising ecosystem – for Google Shopping in specific. Now that right-rail ads are a thing of the past, PLAs are arguably the biggest winner in paid search, with top placement on search engine results pages (SERP) and massive clickthrough rate (CTR). Of course, PLAs are the image-plus-text ads that appear in both Google Search and Google Shopping.

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14 Content Marketing metrics to track in 2020

RockContent

It’s essential to disseminate the content in different channels , such as social media, email marketing , and positioning it to be found in Google’s organic search. Organic traffic shows the number of users who arrive at your content through search engines.

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Google Search Results Explained: Bottom Google Ads

ClearVoice

Bottom Google ads are search engine results page (SERP) snippets that appear at the bottom of the search results page, underneath organic search results. This way, the person searching doesn’t feel overwhelmed by seeing one ad after the other.

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7 Ways to Increase Your Organic CTRs

The Lead Agency

This can be done by increasing click-through rates (CTR). The click-through rate of an organic campaign is the number of clicks you get divided by the number of searchers who seen the business listing (impressions). Use Copy Carefully Your copy has a significant impact on your CTR.

How to Write an SEO Optimized Meta Description

Conductor

Strategic and well-thought-out descriptions directly influence your click-throughs in search engines, meaning more organic traffic on your site and higher all-around rankings. It’s worth noting that meta descriptions are often confused with SERP snippets.