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Understanding the Correlation Between Ad Extensions and Ad Rank

SmartBug Media

If you’re planning on running a paid media campaign on Google Ads, the first thing you should know about is ad rank and ad extensions and how they help your business increase the return on ad spend (ROAS) and decrease the cost per click. But first things first. What is ad rank? What is your quality score?

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52 Marketing Terms Every Marketer Should Know

LeadsRX

Multitouch Attribution (MTA) lets you see which touchpoints result in lower acquisition costs and higher ROAS. These usually include direct traffic where a visitor typed your URL directly into the browser, as well as referral traffic where the visitor came through a link on another website directly to your site. Any-Touch Attribution.

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7 Ways to Use Google’s Keyword Planner That You Haven’t Thought Of

BenchmarkONE

Google’s instructions say to “Enter words, phrases, or a URL related to your business.” You can also see estimated costs, CTR, and CPC information. Instead of using a search term, start with a URL and search the entire site. First, two obvious ways to use the tool: Discover New Keyword Ideas. 4: Guide SEO Content Decisions.

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The Ultimate Guide to PPC

Hubspot

This is the score that search engines give to your ad based on your clickthrough rate (CTR) — measured against the average CTR of ads in that position — the relevance of your keywords, the quality of your landing page, and your past performance on the SERP. CTR benchmarks vary by industry. Quality Score. Maximum Bid.

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Content Syndication Metrics: Measuring Growth in B2B Syndication Campaigns

Only B2B

Click-through Rate (CTR): Measuring the percentage of users who click on syndicated content, indicating their interest and intent to engage further. The average CTR for B2B content syndication efforts is roughly 0.5%, according to a survey by the Content Marketing Institute. Let’s examine some crucial statistics for this group.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). Last year, the Carousel extension went through a limited holiday beta, and participating merchants saw a 10-13% CTR lift with no observed cost-per-click (CPC) increase.

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Ecommerce SEO Case Study: How Primary Arms Grew Organic Revenue by 47% with ClickFlow

Single Grain

Here are the results: 53 URLs tested between September 3rd and November 29th of 2019. The Challenge : Top Products Were Getting a Ton of Impressions in Google Search Results — but a Low Organic CTR. Massage the data to find CTR opportunities. Analyze the impact to organic CTRs and clicks. Annotate changes to the site.