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4 Actionable Insights from Google Search Console Search Performance Reports

KoMarketing Associates

As indicated in the recent report coverage of Ascend2’s “ 2020 Digital Marketing Plans Survey ”, search engine optimization (SEO) is still considered the most effective tactic used for fulfilling digital marketing objectives. Enter Google Search Console’s Search Performance Report. CTR on such a low average position.

Google 257
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14 Social Media Metrics That Drive Results in 2023

Marketing Insider Group

Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more. It often involves surveys and interviews to find out how many people know your brand and what they think about it.

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4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list.

Analytics 243
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4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list.

Analytics 201
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Maximizing Your Reach: Integrating Email Marketing into Your Content Distribution Strategy

ClearVoice

Marketers often report an impressive average of 14.1 Click-Through Rate (CTR). The CTR measures the percentage of recipients who clicked your email links. Survey data shows that 56 percent of consumers will buy again after a personalized experience. The metric is the percentage of recipients who opened your email.

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Why This Amount Is All the Marketing Budget You Need

Marketing Insider Group

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. A survey from Merkle of 400 companies revealed that the majority (52%) are increasing marketing spend. Image: CMO Spend Survey. Image: ANA.

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Customer Experience Email Marketing Tips

SendX

On another note altogether, a survey by Customer Management IQ revealed that while 80% of marketers and business leaders claim that they are offering "superior experiences" to their customers, only 8% of consumers in return agree with them. This is normally the product of several points of contact along the buyer’s journey.