CTR Promotion WOM Word of Mouth 
Hubspot
JUNE 19, 2014
CTR: Clickthrough Rate. NPS: Net Promoter Score. To calculate NPS, subtract the percentage of customers who would not recommend you (detractors, or 0-6) from the percent of customers who would (promoters, or 9-10). WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here.
Hubspot
MARCH 10, 2016
15) Clickthrough Rate (CTR). Well, mobile marketing refers to the practice of optimizing marketing for mobile devices to provide visitors with time- and location- sensitive, personalized information for promoting goods, services, and ideas. 63) Net Promoter Score (NPS). 95) Word-of-Mouth (WOM). 96) Workflow.
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