Tomorrow People

MARCH 23, 2021

And it’s worth noting that you must evaluate a number of other metrics within your email campaigns – like click-through-rate (CTR) – to get a better understanding of how well it’s working. A simple way to calculate ROMI is to compare revenue gains with the marketing investment. Customer Acquisition Cost (CAC) Not a big surprise, right?

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

Valasys

JUNE 13, 2019

Social Media is a versatile platform that not only attracts, engages & converts customers from omnichannel marketing & but also serves the purpose of delighting the customers by serving as a medium for delivering exemplary customer service & for the promotions of after-sales services. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Valasys

SEPTEMBER 4, 2019

Thus, it is crucial that businesses not only register their presence on social media & use it as a platform to promote their products or services but also figure out the ways to align the social media campaigns with their bottom-line goal of Conversion Rate Optimization (CRO). aligned with their businesses. Social Media KPIs.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Televerde

OCTOBER 30, 2019

Earned media (press, word of mouth, peer-to-peer referrals) drive 4X the brand lift of paid media (Bazaar Voice, 2019). Personalized email messages improve the click-through rate (CTR) by an average of 14% (CampaignMonitor, 2019). CTR is higher when using the first name in the subject line (Chief Marketer, 2015).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Anteriad

APRIL 25, 2023

Click-through rate Also known as CTR, click-through rate measures the number of clicks that visitors to your site make as they travel from one part of your website to the next compared to the number of page landings, emails, and other marketing efforts. Guerrilla marketing A way for businesses to promote their products in an unorthodox way.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Click-through rate Also known as CTR, click-through rate measures the number of clicks that visitors to your site make as they travel from one part of your website to the next compared to the number of page landings, emails, and other marketing efforts. Guerrilla marketing A way for businesses to promote their products in an unorthodox way.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84