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Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

Evaluate the specific results of campaigns that will enable you to improve. That means acquiring some of the skills data scientists bring to the game. Read on to learn which metrics should carry the most weight in charting the success of your brand.

Plan 156

How to Define Social ROI for B2B marketing

Valasys

Social Media is a versatile platform that not only attracts, engages & converts customers from omnichannel marketing & but also serves the purpose of delighting the customers by serving as a medium for delivering exemplary customer service & for the promotions of after-sales services. 75% of B2B buyers use social media to support their business purchase decisions. Finally calculating the percentage of conversions through social media channels can be useful.

ROMI 50
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99 B2B Marketing Statistics to Back Your Bets

Televerde

Nostradamus enthusiasts have credited him with predicting numerous events in world history including the French Revolution, the rise of Napoleon, and the development of the atomic bomb. In 1555, he published Les Prophesies, a collection of his major, long-term predictions; many of which are cited as truths today. We’re talking numbers, baby – and frankly, I think marketing content could use more of them. 38% of jobs could be replaced by AI by the year 2030.

How to Define & Measure Social KPIs – Part -1

Valasys

While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. 58% of the businesses measure ROI in terms of engagement i.e. likes & shares & yet 56% of marketers think they are unable to track their social media revenue (Source: socialbakers.com). The number of Relevant Fans: . Prologue.

CTR 40