search-engine 
Hubspot
JUNE 19, 2014
CPC: Cost-per-Click (See PPC). CTR: Clickthrough Rate. PPC: Pay-per-Click. Also an internet advertising model where advertisers pay a publisher (usually a search engine, social media site, or website owner) a certain amount of money every time their ad is clicked. Learn more about getting started with PPC here.
Hubspot
MARCH 10, 2016
When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), When blogging for a business, marketers should create posts that are optimized with keywords that their target audience is searching for and provide helpful, educational material to these readers.
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