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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

SERP 295
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Strategies to Optimize for Zero Click Searches

Single Grain

Search engine marketers now have to get traffic to their website while Google is pushing more brands to provide specific excerpts of information for the SERPs. In this post, we will explore effective strategies and best practices for optimizing zero click searches and increasing click-through rates (CTRs) for your brand’s website.


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The Top 5 SERP Features & How to Rank for Them with SEO


Ten years ago, Google would return simple search results based on how well a page is optimized with search engine optimization (SEO). These search engine results page (SERP) features typically appear at the top of the results page that follows any search. What are Google result types or SERP features?

SERP 124
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SEO for WordPress: Tips and Best Practices to Optimize Your Website


Doing so involves observing the best practices to optimize your website for search and improve its online visibility. You don’t need to become an SEO expert to please search engines and grow your site’s traffic. If your site has a good amount of images, consider using an image optimizer to enhance the loading speed.

SEO 90
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We Refreshed 15 Posts on 3 SaaS Blogs – And Increased Organic Traffic on All

Single Grain

In this post, I'm going to show you how we increased organic traffic to three separate SaaS blogs in one month – without publishing any new posts. We increased organic traffic to: Mailshake’s existing blog posts by up to 117%. The 7 Steps We Took to Grow Their Blog Traffic. Step 2: Optimize Each Blog Post for User Intent.

Traffic 98
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SEO vs. SEM: Combining the Two to Maximize SERP Real Estate


The quality and quantity of the traffic coming to your site matters. Using SEM and SEO together will drive traffic using both organic and paid strategies. SEO is the process of improving your website to enhance the user experience and to increase quality traffic to your site. CTR while a paid ad only receives a 10% CTR.

SEM 69
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The baseline problem in SEO forecasting

Kevin Indig

Join 6,000+ world-class SEOs, CEOs, Founders, & Marketers right now & you'll get: + strategy breakdown:'s 77% traffic boost + industry news and expert tidbits every Wednesday + in-depth SEO strategy tips every Sunday Get on the list Faulty SEO baselines lead to unrealistic forecasts.

SEO 109