SendX

JUNE 24, 2020

To back up this claim, listed below are 100 marketing statistics that will help you make a thoroughly well-researched decision on opting for email marketing. 58% of consumers open their email first thing in the morning. [2]. As many as 20.41% emails are opened within the first hour of delivery. [3]. Let’s dive right in.

Email Marketing 195

Email Marketing Statistics Open Rate Marketing Automation Services 195

Litmus

JULY 20, 2021

Almost all ESPs offer the basics—opens, clicks, and unsubscribes—and the overwhelming majority of brands do track these metrics. The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement.

Webinar Metrics 138

Webinar Metrics Click Rate Deliverability Open Rate 138

SendX

FEBRUARY 21, 2020

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? In fact, according to Aberdeen , “Personalized email messages improve CTRs by an average of 14% and conversions by 10%”. However, wanting to leverage B2B emails and knowing how to do it are two completely different things.

Email Marketing 284

Email Marketing B2B Marketing B2B Planning 284

Litmus

JANUARY 25, 2022

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability , and measuring high-level subscriber engagement. Open rate can also give you insight into your historical brand presence. Click-through rate (CTR).

Email Marketing 113

Email Marketing Click Rate Open Rate Opt-out 113

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. Take a look at the data and the numbers. Maybe you can use some of these in your next budget meeting. By ‘we” I mean my 17-year old daughter who helped me a ton with the research. But I paid her.

Stats 336

Stats Marketing & Strategy Marketing Strategy Webinar Metrics 336

SalesIntel

OCTOBER 30, 2024

Whether you are nurturing leads , onboarding new customers, or re-engaging with inactive contacts, a well-planned email sequence ensures your messages are delivered at the right time with the right content. Why Is Email Cadence Critical for Conversions? An optimized email cadence is more than just sending follow-up emails.

Conversion 52

Conversion Top of Funnel Lead Ranking Marketing Qualified Leads 52

Webbiquity

OCTOBER 29, 2019

You can rent or purchase lists, but if you have built the list of recipients using opt-ins or you follow a permission marketing strategy, the audience targeting is even better. Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level.

Marketing Automation Services 201

Marketing Automation Services Marketing Management Budget Programs Marketing AI 201

Litmus

OCTOBER 31, 2024

There are also opportunities to use AI marketing tools for predictive recommendations that increase click-through rate ( CTR ) by an average of 76%. There are also opportunities to use AI marketing tools for predictive recommendations that increase click-through rate ( CTR ) by an average of 76%.

Work Management 90

Work Management Marketing Management Deliverability CAN-SPAM 90

sagefrog

FEBRUARY 17, 2025

Dynamic content adapts messaging based on industry, job title, or browsing behavior, while AI-powered subject line optimization increases open rates by testing multiple variations. Engaging Content Drives Clicks in Email Marketing for B2B Engaging content drives action, not just opens. Timing also plays a key role.

Email Marketing 52

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

Outgrow

JUNE 23, 2025

Advanced Quiz Funnel Optimization Strategies Careful marketers monitor quiz funnel metrics well beyond simple completion rates. Watch email open rates across the quiz segment, conversion rates by result type, and long-term customer value by acquisition source. Opt for multi-step quiz funnels for sophisticated decisions.

Marketing Funnels 52

Marketing Funnels Top of Funnel Enterprise Management Email Marketing 52

Single Grain

DECEMBER 15, 2020

1) Open Rate. The percentage of email recipients who open a particular email is known as open rate. The very first thing that you think about after sending your email campaign is whether people will open it. Thus, the open rate of the email is 30.60%. 2) Click-Through Rate (CTR).

Email Campaigns 145

Email Campaigns Campaigns Optimization Click Rate 145

Litmus

DECEMBER 24, 2024

Self-selected preferences : Let subscribers opt in and out of content for holidays, events, or product categories. Tip: Increase conversion rates with dynamic content Hey, %%first_name%%! Tip: Increase conversion rates with dynamic content Hey, %%first_name%%! Of course, we cant forget about the AI in the room. is so 2018.

Tips 91

Tips Webinar Metrics Touchpoints Marketing Automation Services 91

SmartBrief - Marketing

MARCH 10, 2024

Maximize email newsletter performance With the benefits of A/B testing and segmentation, response rates should be optimized. The most crucial step for CAN-SPAM compliance is to maintain opt-in records for all email newsletter recipients. The larger the list size, the greater the number of segments.

Newsletter 138

Newsletter Practices Analytics Optimization 138

Convince & Convert

MAY 16, 2016

As such, your subject lines dictate your open rate. Take a good look at your open rates now to get a feel for which subject lines have worked well (or not) in the past. To find out how well your emails accomplish that, you need to track click-through rates (CTR) for your links. A/B testing your campaign).

Top of Funnel 121

Top of Funnel Effectiveness CTR Click Rate 121

SmartBug Media

JUNE 2, 2022

Not sure what type of subject line will get the best open rates? When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. A high bounce rate can hurt the overall send health of your IP address. Click-Through Rate (CTR).

Email Marketing 97

Email Marketing Planning CAN-SPAM Opt-out 97

Optinmonster

NOVEMBER 9, 2023

Among the many email marketing metrics available to check the effectiveness of your email marketing campaigns , the one that stands out in particular is email click-through rate (CTR). If you want to learn how to improve CTR and understand what email click-through rate is, this blog is for you.

Click Rate 98

Click Rate Email Marketing CTR Opt-out 98

Litmus

DECEMBER 13, 2024

In contrast to open rates (more on this later), its reliable data to glean insights from. In contrast to open rates (more on this later), its reliable data to glean insights from. Running confirmation campaigns like re-permission campaigns and double opt-in (DOI). ” Offer opt-out options.

Marketing AI 96

Marketing AI Email Marketing Trends Work Management 96

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. The users can track their open rates, clicks, unsubscribes, etc. Key metrics and KPIs Determining your email marketing campaign’s success starts with tracking crucial metrics and Key Performance Indicators (KPIs) , such as: Open rate.

Distribution 98

Distribution Marketing AI Email Marketing Marketing & Strategy 98

Optinmonster

JANUARY 29, 2024

Using inappropriate metrics to measure content performance can lead to misleading conclusions. In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. Recommended Resource: Need to jumpstart your content marketing results? Here’s how you work it out: Step 1.

Paid Content 124

Paid Content ROI Content Marketing Marketing Analytics Tools 124

Martech Advisor

OCTOBER 31, 2019

The success of an email marketing campaign is measured by its deliverability and the subsequent metrics such as the open rate, click-through rate (CTR), and conversion rate. Wrong email addresses or expired domain names can lead to a high bounce rate. Keep Your Email List Clean.

Email Marketing 81

Email Marketing Practices B2B Marketing CTR 81

Content Marketing Institute

NOVEMBER 27, 2018

She goes further with the results from emfluence’s research, noting, “Automated emails drive 60% higher open rates and 200% higher click-through rates than your batched or business-usual emails.”. Automated #emails drive 60% higher open rates and 200% higher CTR via @emfluence #research. Click To Tweet.

Marketing Automation Services 108

Marketing Automation Services Marketing Automation Email Marketing Automation 108

Litmus

SEPTEMBER 20, 2022

For example: Click-through rate (CTR). Unsubscribe rate. Bounce rate. Deliverability rate or inbox placement rate. Email list size or growth rate. Conversion rate (CVR). Our Email Analytics Survival Guide covers all the alternate KPIs you can use to measure success, aside from the open rates.

Deliverability 116

Deliverability CAN-SPAM Privacy Protection Churn Rate 116

Martech Advisor

JANUARY 15, 2020

On the contrary, digital marketing services are here to propel your business to new heights and can help improve Email Marketing Response Rate. We have discovered some tricks that enhance the email delivery rate. Practice double opt-in. Best Time To Get The Higher Open Rates. Let's get started!! But, it is not!!

Response Rate 118

Response Rate Email Marketing Open Rate Urgency Marketing 118

Content Marketing Institute

SEPTEMBER 27, 2018

Users opt in to initiate the conversations. Receiving a text, opening it, and considering a response puts users in an active role. Open and click-through rates outperform email. “In But look at the average open and click-through rates. SMS #marketing open rates = 97% and CTR = 36%, says @Ardath421.

SMS 111

SMS Planning Marketing Automation Services Opt-out 111

Single Grain

JUNE 12, 2019

Not only that, but using personalization and segmentation increases conversions : 7% open rate for segmented push messaging compared to a 3% open rate for generic, broadcast messages (a 2x improvement). Sent between 1-6 am receive a 5% click-through rate. Dive Deeper: Marketer’s Guide to Web Push Notifications.

Banners 111

Banners Click Rate Segmentation Mobile Marketing 111

Atomic Reach

OCTOBER 29, 2018

If you have been relying on this method to market your services and you are not receiving too much of a positive response rate, then you are not using email effectively. Let's break this down further: Click-Through Rate. To calculate CTR: Impressions/Clicks = Click Through Rate (%). And, in a nutshell, that is correct.

Email Marketing 81

Email Marketing Planning CTR Open Rate 81

Litmus

DECEMBER 2, 2024

If you go a little bit outside of it, it opens your eyes to some possibilities of how other teams use data to make interesting decisions, how they do segmentation, how they use progressive profiling design choices.” Be clear upfront when you expect to see results so you can track your performance.

Email Campaigns 65

Email Campaigns Webinar Metrics Top of Funnel Campaigns 65

SmartBug Media

MARCH 7, 2023

percent click-through rate (CTR) $4.42 percent click-through rate (CTR) $4.42 Compared to email and paid advertising results, SMS blew them out of the water: The average SMS CTR was 19 percent versus 2.5 percent for email The average SMS conversion rate was 29 percent versus 1.22 percent conversions 22.7

SMS 98

SMS Conversion Click Rate CTR 98

Hubspot

JULY 10, 2018

What is the conversion rate of social media? While there’s no single answer for B2B social media conversion rates, there are some calculated assumptions you can use to gauge efficacy. However, investing your energy in a channel with high engagement rates doesn't automatically guarantee success.

Paid Content 101

Paid Content Lead Ranking Lead Scoring Lead Gen 101

ConvertKit

MARCH 19, 2021

Your conversion rate from site visitor to subscriber is under 2%. Your opt-in forms give people a place to sign up for your newsletter , though you may also be doing some one-on-one outreach to find your earliest subscribers. Your subscribers may be struggling to connect with your content if: If your open rate is below 30%.

Newsletter 120

Newsletter Advertising Benchmark Open Rate Click Rate 120

Sharpspring

APRIL 23, 2020

With this more complete picture, your messaging will be hyper-relevant to recipients, and your open rates, conversions, and overall brand experience will improve. Personalized email receives 29% higher open rates and 41% higher click-through rates. 2 Personalize Your Messages with Email Automation Tools.

Automation 96

Automation Top of Funnel Click Rate Open Rate 96

Optinmonster

JUNE 14, 2024

Email open rates , click-through rates (CTR ), and other conversion rates are calculated as a percentage of the total number of emails sent. This improves your open and CTR percentages. By cleaning our own email list here at OptinMonster, we’ve achieved phenomenal open rates for our campaigns.

Conversion 105

Conversion CAN-SPAM Work Management Deliverability 105

Navigate the Channel

JULY 12, 2023

Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send. Because open rates are reported as percentages, your open rate would be 32.4%.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Single Grain

NOVEMBER 17, 2020

Let’s be clear: LinkedIn Ads is an expensive platform. It’s easy to burn a lot of money quickly if you A) aren’t a good candidate for the service or B) you don’t know how to use it effectively. In this guide, I’ll cover everything you need to know to maximize your investment into LinkedIn Ads campaigns. Message Ads. Sponsored Content. Carousel ad.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Binary Demand

APRIL 19, 2024

True proficiency in email marketing transcends surface-level metrics like opens and clicks. Calculating the opt-in-to-opt-out ratio as a percentage is a valuable strategy. Divide the number of opt-ins and opt-outs by the total subscribers, then multiply by 100. Detecting drops in engagement early is essential.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Litmus

DECEMBER 13, 2024

What makes BIMI extra interesting for email marketers is that verifying with BIMI can unlock brand imagery in the inbox and/or a blue verified checkmark, depending on the email client, which adds credibility to your messages and can (theoretically) increase your open rates.

Deliverability 67

Deliverability CAN-SPAM Opt-out Domain 67

eDataSource

JULY 30, 2019

Confirmed Opt In - an email address verification method. Also known as Double Opt-in and Verified Opt-in. Also known as Double Opt-in and Verified Opt-in. Click-to-Open Rate - Email metric calculated by dividing the total number of unique clicks by the number of unique opens.

Deliverability 65

Deliverability Work Management Marketing Management Allocation 65