Optinmonster

JANUARY 29, 2024

Using inappropriate metrics to measure content performance can lead to misleading conclusions. In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. Recommended Resource: Need to jumpstart your content marketing results? Here’s how you work it out: Step 1.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Binary Demand

JUNE 12, 2023

Here is an overview of how email marketing works: Building an Email List: First, develop a list of opt-in subscribers. Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Respect subscriber consent and give explicit opt-out/preference alternatives.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Here is an overview of how email marketing works: Building an Email List: First, develop a list of opt-in subscribers. Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Respect subscriber consent and give explicit opt-out/preference alternatives.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

SmartBug Media

MARCH 7, 2023

percent click-through rate (CTR) $4.42 percent click-through rate (CTR) $4.42 Compared to email and paid advertising results, SMS blew them out of the water: The average SMS CTR was 19 percent versus 2.5 percent for email The average SMS conversion rate was 29 percent versus 1.22 percent conversions 22.7

SMS 98

SMS Conversion Click Rate CTR 98

Litmus

SEPTEMBER 20, 2022

For example: Click-through rate (CTR). Unsubscribe rate. Bounce rate. Deliverability rate or inbox placement rate. Email list size or growth rate. Conversion rate (CVR). Our Email Analytics Survival Guide covers all the alternate KPIs you can use to measure success, aside from the open rates.

Deliverability 102

Deliverability CAN-SPAM Privacy Protection Churn Rate 102

Martech Advisor

OCTOBER 31, 2019

The success of an email marketing campaign is measured by its deliverability and the subsequent metrics such as the open rate, click-through rate (CTR), and conversion rate. Wrong email addresses or expired domain names can lead to a high bounce rate. Keep Your Email List Clean.

Email Marketing 65

Email Marketing Practices B2B Marketing CTR 65

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. But they also have their pros and cons. In this post, we’ll share important insights into email and social media marketing. This is a 138.2% jump from 2015 , when only 2.08 As stated earlier, 4.95

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Zoominfo

JUNE 26, 2019

Implementing this as a best practice will improve your deliverability rates and minimize bounce-back rates. Abuse/complaint rates – Complaint rates are measured by how many recipients receive your actual message in their inbox and mark it as spam. You may think that hiding the unsubscribe button will reduce opt-outs.

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200

Webbiquity

OCTOBER 29, 2019

You can rent or purchase lists, but if you have built the list of recipients using opt-ins or you follow a permission marketing strategy, the audience targeting is even better. Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Atomic Reach

OCTOBER 29, 2018

If you have been relying on this method to market your services and you are not receiving too much of a positive response rate, then you are not using email effectively. Let's break this down further: Click-Through Rate. To calculate CTR: Impressions/Clicks = Click Through Rate (%). And, in a nutshell, that is correct.

Email Marketing 81

Email Marketing Planning CTR Open Rate 81

SendX

FEBRUARY 21, 2020

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? In fact, according to Aberdeen , “Personalized email messages improve CTRs by an average of 14% and conversions by 10%”. However, wanting to leverage B2B emails and knowing how to do it are two completely different things.

Email Marketing 203

Email Marketing B2B Marketing B2B Planning 203

distribion

OCTOBER 26, 2020

Together, these metrics can provide a good idea of how successful your email marketing campaign is or has been, as well as which tweaks you might try to take things to the next level: Open rate. According to Smart Insights, the average open rate (including all industries) is 16.22 Clickthrough rate. Bounce rate.

Email Marketing 40

Email Marketing Planning CTR Clickthrough 40

Sharpspring

APRIL 23, 2020

With this more complete picture, your messaging will be hyper-relevant to recipients, and your open rates, conversions, and overall brand experience will improve. Personalized email receives 29% higher open rates and 41% higher click-through rates. 2 Personalize Your Messages with Email Automation Tools.

Automation 96

Automation Top of Funnel Click Rate Open Rate 96

eDataSource

JULY 30, 2019

Confirmed Opt In - an email address verification method. Also known as Double Opt-in and Verified Opt-in. Also known as Double Opt-in and Verified Opt-in. Click-to-Open Rate - Email metric calculated by dividing the total number of unique clicks by the number of unique opens.

Deliverability 65

Deliverability Work Management Marketing Management Allocation 65

Delivra

DECEMBER 20, 2018

Nonetheless, both factors–the work required and the ROI to be enjoyed –are why you should closely monitor your unsubscribe rate. Obviously, no email marketer wants to see people opting out of their list. Pay attention to your CTR. While you should never welcome a growing unsubscribe rate, it’s still important feedback.

Work Management 55

Work Management Marketing Management CTR Click Rate 55

Valasys

FEBRUARY 26, 2020

A report from Google on display ad benchmarks shows that targeted campaigns underperform, having a mediocre click-through rate of 0.09%. Account-Based advertising can help improve the click-through rate from the display ads as a broader audience is targeted. This is where the concept of account-based advertising.

Advertisements 59

Advertisements Advertising Account Based Marketing B2B 59

Vision6

JUNE 4, 2023

Key engagement metrics include email opens, click-through, bounce, and unsubscribe rates. Email open rates indicate how many subscribers opened your email. Click-through rates (CTR) indicate how many readers click the links within your content. A key example of this strategy can be seen in this email.

Email Marketing 52

Email Marketing Marketing Strategy Marketing & Strategy Planning 52

Circle Studio

MAY 17, 2018

Once you’ve successfully landed in your audience’s inbox, the goal is to get your emails opened and have your contacts take action. One caveat to this B2B email marketing best practice would be in the case of specific subscriptions that contacts have opted in for , such as newsletters, blog emails, alerts, etc. Make a visual impact.

Email Marketing 60

Email Marketing Optimization B2B Marketing Planning 60

Tomorrow People

SEPTEMBER 27, 2012

higher click-through rate than personalisation in the subject line. higher click-through rate than personalisation in both the message and subject line. higher click-through rate than personalisation in both the message and subject line. Sharing Rates – The proportion sharing or forwarding the email to a friend.

Email Marketing 120

Email Marketing Tips Click Rate Paid Search Agency 120

Sharpspring

APRIL 5, 2021

Acceptance Rate – The rate at which your emails are accepted by the mail server they are sending to. Acceptance rate does not equal the rate at which emails hit the inbox vs junk folder. Bounce Rate – The rate at which emails don’t make it to the inbox because the email address provided was undeliverable.

Email Marketing 75

Email Marketing Trends Tips Planning 75

LeadSquared

AUGUST 14, 2017

So, these have mostly been nurturing emails to opt-in lists. Personalize – It helped us increase open rates by 327.75% and click rates by 543.75%! a) Personalize the subject line (to increase open rate). So how did this impact the click rate? gave us an open rate of 59% as opposed to 5.9%

Email Marketing 52

Email Marketing Practices CTR Click Rate 52

LeadSquared

AUGUST 12, 2019

The open rate is the percentage of subscribers who opened your emails. This is a vital metric in email marketing because your emails are of no use if your customers do not even open and read them. The average open rate should be between 15-20%. Click-Through Rate. Conversion Rate.

Email Marketing 52

Email Marketing Planning CAN-SPAM Click Rate 52

Ontraport

NOVEMBER 4, 2019

At this point, your audiences are cold — meaning these people are nameless (not in your CRM database), and you’re trying to do two things: “Cookie” them so that even if they don’t opt in for anything or give you their contact information, you can at least retarget them. Stats to track in the Attract stage. Cost per click (CPC).

Stats 64

Stats Cost per Acquisition Cost Per Click Ad Frequency 64

LeadSquared

DECEMBER 9, 2016

So, these have mostly been nurturing emails to opt-in lists. Personalize – It helped us increase open rates by 327.75% and click rates by 543.75%! a) Personalize the subject line (to increase open rate). So how did this impact the click rate? gave us an open rate of 59% as opposed to 5.9%

Email Marketing 52

Email Marketing Practices CTR Click Rate 52

Brandpoint

APRIL 8, 2019

.” We all know that marketing teams in, well, basically every industry are notoriously spread thin, so the thought of adding another channel to your strategy might seem a bit daunting. But, trust me when I say that an email campaign with regular external communication is well worth the time. How regularly? Did you recently go to a convention?

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Hubspot

JANUARY 23, 2020

Using email management tools is an easy way to analyze metrics that you don't have time to collect yourself, like CTR subscriber count. With OptinMonster, a huge function of the platform is giving customers the choice to opt-in to emails and track their progress. Image Source.

Work Management 89

Work Management Marketing Management Budget Programs Software 89

DivvyHQ

FEBRUARY 4, 2019

We’ve suggested in the past that a stat such as click-through rate “works best as a complementary KPI – it blossoms in the company of a bottom-funnel, performance-based friend.” One simple way to gain more value from something like CTR is breaking it down by various devices. Content marketing managers are swimming in analytics.

Analytics 76

Analytics Top of Funnel Paid Search Agency Content Marketing 76

LeadSquared

MAY 16, 2019

Metrics to Measure: The open rate: This shows the number of emails that were opened out of the total number of emails that were sent for the campaign. The most beneficial open statistic is the unique open because it entails the number of people that have opened the sent emails more than once.

Paid Content 52

Paid Content Analytics Campaigns Paid Search Agency 52

Hubspot

JUNE 29, 2017

We then sent regular Messenger broadcasts to the people who had opted in, suppressed them from email sends, and studied their behavior. The Facebook Messenger broadcasts had an average open rate of 80% and average CTR of 13%. If so, I’m guessing you didn’t see great open or clickthrough rates. We thought so.

Facebook 78

Facebook Broadcasting Click Rate Case Studies 78

Optinmonster

APRIL 22, 2020

Consider the following: Transactional emails have open rates that are up to 8x higher than any other email and can generate up to 6x more revenue (Campaign Monitor). They also have an average click-through rate (CTR) of 4.8% (99firms.com). That’s what made him a legend. How are they different from marketing emails?

Examples 89

Examples CAN-SPAM Trigger Marketing Work Management 89

Adobe Experience Cloud Blog

JANUARY 28, 2016

To keep your deliverability rate high and the risk of that soft bounce becoming something more, it’s best to retire that email for good. Unsolicited emails: If your recipients have never heard from you before or never opted in to receive your communications, your emails could look like spam to them. Here are four reasons why: 1.

Deliverability 48

Deliverability Webinar Metrics Marketing & Strategy CAN-SPAM 48

SendX

JUNE 24, 2020

To back up this claim, listed below are 100 marketing statistics that will help you make a thoroughly well-researched decision on opting for email marketing. 58% of consumers open their email first thing in the morning. [2]. As many as 20.41% emails are opened within the first hour of delivery. [3]. Let’s dive right in.

Statistics 260

Statistics Email Marketing Open Rate Marketing Automation Services 260

Hubspot

MAY 25, 2017

Research from IBM company Silverpop's 2015 Email Marketing Benchmark Study found that transactional emails enjoy an average open rate of about 45%, compared to just 20.8% The welcome email is the first email you send to a person who has opted in to receive your emails, or someone who has made their first purchase on your website.

Personalization 74

Personalization Cross-Selling Click Rate Content 74

Hubspot

APRIL 14, 2015

Instead, a permission marketer invites their audience to opt-in for further communication on the topic. Your MAP does this with tools for you to create opt-in forms for use on your blog and website. Your MAP does this with tools for you to create opt-in forms for use on your blog and website. Notice I used the term “opt-in”?

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Work Management 28

SendX

JUNE 24, 2020

To back up this claim, listed below are 100 marketing statistics that will help you make a thoroughly well-researched decision on opting for email marketing. 58% of consumers open their email first thing in the morning. [2]. As many as 20.41% emails are opened within the first hour of delivery. [3]. Let’s dive right in.

Statistics 195

Statistics Email Marketing Open Rate Marketing Automation Services 195

Single Grain

DECEMBER 15, 2020

1) Open Rate. The percentage of email recipients who open a particular email is known as open rate. The very first thing that you think about after sending your email campaign is whether people will open it. Thus, the open rate of the email is 30.60%. 2) Click-Through Rate (CTR).

Email Campaigns 145

Email Campaigns Campaigns Optimization Click Rate 145

Martech Advisor

DECEMBER 3, 2019

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. According to Statista 2019, there are more than 5.6 In other words, email marketing works if you work it!

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90