7 Ways to Use Google’s Keyword Planner That You Haven’t Thought Of


You can also see estimated costs, CTR, and CPC information. Find the point on the graph where your CPC bids reach diminishing returns and compare that number to your Return on Ad Spend (ROAS). #7: If you’ve used Google AdWords, you’re probably familiar with the Google Keyword Planner.

choozlechat: programmatic for brands with Mack Leahy, AKIRA


ML: For an overall business strategy, we always tie this back to return on ad spend (ROAS). The main metric AKIRA focuses on is a solid CTR. Kate Marshall, Marketing & Communications Manager, Choozle: Mack, this is an important question.

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The ‘3 R’s of PPC’ — AKA The Last PPC Audit Guide You’ll Ever Need

DAGMAR Marketing

Your options to manage the relevance of your campaign include but are not limited to: Campaign structure Keyword choices & match types Negative keywords & lists Ad group segmentation Ad copy development Ad Type Landing pages CTR. Mobile, desktop, or tablet?

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5 Google Ads Hacks for 2019 Success


This is especially helpful if your ads are primarily viewed on mobile and you handle most of your business over the phone. Add as many of the above extensions as you can to make your ad helpful to searchers and improve your CTR.

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Real World Applications Of AI-Powered CDAPs in Multi-channel Marketing Environments

Martech Advisor

Engagement metrics (CTR for marketing messages or ads; downloads etc.). Improved paid media ROAS with better CTR on targeted ads. Driving marketing effectiveness.

Google Ads: The Definitive Guide (2018 Update)


It takes the following things into account: Clickthrough Rate (CTR). Now, I totally understand that you can’t directly control your account history right now, but you can sure as heck control the CTR, Keyword Relevance, Landing Page and the Ad Text!

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Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

The ad with the best CTR may not necessarily have the best conversion rate, however, ads with better than average click-through-rates will cost less and rank higher in search engine results. Between two and six callout extensions can display with your ad on desktop or mobile devices.

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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Click-Through Rate (CTR) – the % of users who were delivered an ad, and then clicked on that ad. Demand Side Platform (DSP) – a system that allows buyers to automate the purchase of display, video, mobile and search ads. Do you know your DCO from your DMP?

SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC


Jerry Dischler, AdWords’ VP of Product Management opens the session by observing that “consumer demands and expectations have gone up in the past few years, especially with mobile.” These campaigns tend to show higher CTR and average CVR.

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10 PPC Trends You Can’t Ignore in 2020

Single Grain

When it comes to PPC, AI will allow marketers to create more effective ad campaigns and is particularly useful to: Predict the CTR of future ads. 92% of mobile users say they share videos with friends. 8 Tips for Successful Mobile Video Advertising.

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Planning Your Black Friday (and Cyber Monday) Marketing Strategy


In fact, 59% of shoppers use their mobile devices while in store to research products, compare prices, and search for special deals and offers. It is critical that your site is optimized for mobile. What was the ROI/ROAS?

The Ultimate Guide to PPC


This is the score that search engines give to your ad based on your clickthrough rate (CTR) — measured against the average CTR of ads in that position — the relevance of your keywords, the quality of your landing page, and your past performance on the SERP.

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Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

The ad with the best CTR may not necessarily have the best conversion rate, however, ads with better than average click-through-rates will cost less and rank higher in search engine results. The exact number of sitelinks shown with your ads will differ whether your ad is shown on mobile or desktop. There is the option to create sitelinks specifically for mobile devices as well as to incorporate custom scheduling. The ROAS formula is: Conversion value/ ad spend x 100%.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Starbucks uses a gamified mobile app that draws on data like purchase history and location to get as personal as possible, allows customers to customize their drinks, and encourages further use with its rewards system – which skyrocketed their revenue to $2.56 UPDATED FOR 2020!

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SMX East 2016 Day 2 – SEM for Brands, SEM Testing Best Practices, SEM + TV, Beyond Search, Multi-Channel


Some of the greatest challenges to brands at present include attribution, enhanced e-commerce, measuring mobile in-app metrics and how these and other factors directly impact in-store sales and conversions.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display


Google also found that mobile generates 160% more incremental visits compared to desktop or tablet. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). Last year, the Carousel extension went through a limited holiday beta, and participating merchants saw a 10-13% CTR lift with no observed cost-per-click (CPC) increase.