How to increase the CTR of your email marketing strategy

RockContent

Therefore, it is crucial to create effective actions to increase your email marketing CTR (click-through rate). And with so many metrics to monitor in your strategic planning, the CTR of your email marketing actions is one of the most relevant to understand the efficiency of the content you are sending to your contacts. That’s why we’ll show you in this article what you need to do to increase your email marketing CTR. Why is it essential to look after a high CTR?

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7 Email Writing Techniques to Boost CTR and Conversion Rate

Outgrow

7 Email Writing Techniques to Boost CTR and Conversion Rate. Hence, this blog will detail 7 email writing techniques that are bound to boost your CTR and conversions. . According to our findings , a whopping 91% of B2B marketers believe that emails are extremely important and don’t plan to give up on email marketing because it has an average CTR of 4.8% If you want to boost your CTR and conversion rate using email writing techniques, you need to play by the rules.

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7 ways to increase mobile display advertising performance

Bannerflow

Optimising display advertising for mobile is one of the cornerstones of of increasing advertising performance. With that in mind, this article is designed to help marketers such as yourselves create brilliant mobile display ads that convert and provide return-on-investment (ROI).

What Is Click Through Rate? How Do I Maintain A High CTR?

Brightedge

3 min read Click through rate, or CTR, is a performance metric that helps you understand your audience and what content resonates. However, a good CTR doesn’t always mean higher conversions or better engagement with your site. If you have a high CTR but you’re not seeing purchases from those users, you are likely targeting the wrong audience. How to get a good CTR? There are several ways you can increase your CTR. How to maintain a good CTR?

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Political Ads in Emails See 10x Higher Conversions and 3x Higher CTR

Liveintent

Political ads have a conversion rate 10 times higher and a click-through rate (CTR) three times higher compared with non-political ads.” And as our study found, LiveIntent political placements offer 10x higher conversion rates and 3x higher CTR than standard email ad placements. Political ads on mobile devices see a 50% higher conversion rate and 2x higher CTR than ads on desktops and tablets.

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Mobile Marketing Tactics for Business

Sharpspring

spend an average of 5 hours per day on mobile devices. Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Mobile is dominating the internet economy. Create mobile-ready email campaigns.

21 Vital Mobile Marketing Facts and Statistics for 2014

Webbiquity

Gone are the days when a mobile-enabled web presence was an afterthought. Nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices. And mobile payments aren’t just for buying lattes—three-quarters of B2B vendors say they plan to offer mobile commerce by the end of 2014. What do advertisers need to know about mobile access? How large is the mobile share of social network traffic?

[Data] CTR for Mobile Search Shows Surprising Variation

Content Standard

Click-through rates (CTRs) for searches on mobile devices show some unexpected deviation from clicks via desktop searches. Mobile users are more likely to make it to the second or third pages of search results than desktop users, despite the fact that mobile users see fewer results above the fold, according to Advanced Web Ranking’s Google Organic CTR Study. On the other hand, the pattern of US mobile users varied even more from the desktop norm.

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5 Key Mobile Marketing Tactics for Business

Sharpspring

spend an average of 5 hours per day on mobile devices. Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Mobile is dominating the internet economy. Create mobile-ready email campaigns.

How to Target Your Mobile Users with Push Notifications

Single Grain

Smartphones have emerged as a bright spot in the global market of booming mobile communication and are growing in an unprecedented way nowadays. Such emergence and trends are visible across the world with the rise of mobile engagement among consumers. ” Push notifications are a powerful marketing tool that play an efficient role in communicating your messages to your audience: They help users engage and re-engage with mobile apps or website browsers on any device.

Improving PPC Performance: 10 competitive monitoring tips every search marketer should know

Biznology

Most marketers don’t realize these tools exist, but it’s not hard to see what ads they’re running, where they run, the ad’s duration, what they say, what click through rate (CTR) they get, and even what they spend. CTR: Create benchmarks for CTR and click volumes for 1,200 different verticals. Search Engines: See how to monitor mobile, international, and foreign language engines.

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How to Improve the Mobile-Friendliness of Your Website Before Google’s Mobile Search Update

Hinge Marketing

Have you heard Google’s recent announcement that the mobile-friendliness of your firm’s website will soon be an even bigger factor in where your firm’s website ranks in mobile search results? “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

How to Get the Cheapest Facebook Ads Without Sacrificing Quality

Single Grain

Really dig into the stats on each ad to figure out what you can do to improve the click-through rate (CTR). Once you update that targeting, the ad will start delivering a better CTR. Learn More: How to Increase Mobile Conversions With Facebook Lead Ads. Pay Per Click advertising click-through rates cost for acquisitions CTR engagement Facebook Ads Facebook Lead Ads impressions relevance score side bar ads

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Mobile Marketing: What Is Incrementality Testing?

Altitude Branding

All mobile app marketers are looking to engage and convert more users. Metrics like click-through-rate (CTR) and costs per acquisition (CPA) can give some useful insights, but they usually don’t tell the entire story. The post Mobile Marketing: What Is Incrementality Testing?

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The Mobile Marketing Platform Problem with Programmatic

Content Standard

Mobile is indisputably the next big marketing platform. As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 Moreover, mobile usage has surpassed desktop in the US: Sixty percent of activity on digital platforms occurs on smartphones and tablets, according to comScore. So why is mobile user experience still so terrible? Honestly, I think it’s partly because crappy mobile UI equals a higher rate of display advertising return.

Infographic: How to Design Branded Content for Mobile

Contently

The company found that native ads on mobile devices with disclosure terms (like “Sponsored” or “Ad”) below the headline get a 146 percent higher CTR than those with disclosure terms above the headline. And that’s just one of many simple tweaks marketers can make to improve their CTR, as outlined in the infographic below. In fact, mobile CTRs can be up to 2.5 percent CTR. percent CTR, compared to 0.19 percent CTR.

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The Mobile Marketing Platform Problem with Programmatic

Content Standard

Mobile is indisputably the next big marketing platform. As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 Moreover, mobile usage has surpassed desktop in the US: Sixty percent of activity on digital platforms occurs on smartphones and tablets, according to comScore. So why is mobile user experience still so terrible? Honestly, I think it’s partly because crappy mobile UI equals a higher rate of display advertising return.

Who Clicks on Mobile Ads? Symbian, Feature Phone and Windows Mobile Users

readwrite

According to Smaato , a mobile ad optimization and advertising company, Internet users on Symbian phones, feature phones and Windows Mobile phones are far more likely to click on mobile ads than users on iPhones, Android phones, Palm devices and Blackberries. To get this data, Smaato , analyzed over 4 billion ad requests on 36 mobile ad networks. Worldwide, the click-through rate (CTR) for Android users declined markedly over the last two month.

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5 Key Mobile Marketing Trends for 2020

Outbrain

Not all mobile advertising is created equal. Mobile advertising fraud isn’t going away. Mobile advertising, especially when it comes to apps, is an ever-evolving game. Needless to say, analytics has and will always play a huge role in mobile marketing.

How Native Advertising Can Boost Signups (and Revenue!) for Your Mobile App

Outbrain

In just a decade, the mobile app industry has exploded. Is it any wonder that mobile marketers are constantly searching for new and different ways to get more downloads for their apps? Now, this trend is casting its net to include the world of mobile app marketing.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

Facebook = mobile. Half of all mobile web traffic in the U.K. The average click-through rate (CTR) for a link shared on Twitter is about 1.6%, BUT—the average CTR drops as one’s number of Twitter followers increases. Accounts with 50-1,000 followers generate a better-than-6% average CTR; the rate drops to less than 0.5% During the work week, Tuesday has the highest CTR (1.8%) and Friday the lowest (under 1.5%). (

The Scoop on Facebook Mobile Ads: Are They Working? [Data]

Hubspot

Back in June, we covered the news that Facebook was finally allowing marketers and advertisers to purchase mobile-only ads. A short two weeks later, some preliminary research was released about the effectiveness of those mobile-only ads. We filled you in on that as well, which indicated that mobile-only ads were generating 13X more clicks than Facebook's desktop ads. But now that mobile-only ads have been around for 4+ months, the data has had a bit more time to stew (mmm.

Fathom SEO Pulse #39: Concentrating Beyond Position #1, Increasing Mobile Conversions & More

Fathom

Case Study: Mobile Pages That Are 1 Second Faster Experience Up To 27% Increase in Conversion Rate”. It’s long been accepted that a faster load time (on mobile or desktop) improves user experience and is a metric that correlates with better rankings. But, how much of an impact does it actually have on mobile conversion rates? Looking to increase your mobile conversion rate? Content Marketing Digital Marketing Mobile SEO Social Media

The ABCs of Mobile Marketing [Glossary]

Hubspot

For those who are just getting started with B2B mobile marketing, just getting to the basics can be a bit intimidating. With a few short steps and some new terminology, however, you can launch your mobile marketing initiatives with confidence. First, you should become familiar with some popular mobile marketing terms: Acquisition rate – the total participants who were offered to opt in on a mobile marketing campaign divided by the total audience.

Mobile Facebook Ads Generate 13X More Clicks Than Desktop Ads [Data]

Hubspot

A couple of weeks ago, we reported on Facebook's launch of mobile-only ads , allowing marketers to test the effectiveness of desktop ads vs. their mobile counterparts, and optimize their ad spend for a particularly mobile -- or immobile? -- audience. Wouldn't it be great if someone could just tell you whether mobile ads are or aren't effective? Mobile Tops Desktop in Ad Performance. Additional Studies Supporting the Success of Mobile Ads.

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Fathom SEO Pulse #39: Concentrating Beyond Position #1, Increasing Mobile Conversions & More

Fathom

Case Study: Mobile Pages That Are 1 Second Faster Experience Up To 27% Increase in Conversion Rate”. It’s long been accepted that a faster load time (on mobile or desktop) improves user experience and is a metric that correlates with better rankings. But, how much of an impact does it actually have on mobile conversion rates? Looking to increase your mobile conversion rate? Content Marketing Digital Marketing Mobile SEO Social Media

SMX East 2016 Day 3 – Mobile PPC, Retargeting & Remarketing, Conversion Rates & Metrics

QuanticMind

And now, the quick hits of Day 3: Mobile PPC suggestions from “Your Mobile PPC Sucks (But It Doesn’t Have to)”. One in four websites has not been designed to reach a mobile audience. Only 2% of companies say they have the capability to identify and measure mobile actions. Mobile continues to drive shopping transactions; 52% of shoppers surveyed plan to use a smartphone for holiday shopping before going to a store; 82% will consult their phone while in the store.

Quick & Simple Tips To Improve Your Email Marketing Right Now

Fathom

Optimize for Mobile. In some cases, this may take a little longer than ‘right now’ simply because mobile plays such a key role in email marketing campaigns as well as an overall marketing strategy. The importance of optimizing for mobile can be summarized in a few facts. Some devices turn off the option to even display images on mobile. Reduce image file sizes to increase load time on mobile devices.

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Top 18 Magento SEO Plugins for Your E-commerce Site

Single Grain

Helps improve your CTR. Top 10 Mobile Optimization Best Practices For E-commerce Sites. E-commerce SEO canonical tags CTR e-commerce site Google HTML magento Magento SEO plugins meta titles product description SEO plugins sitemap templates URL

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. Half of all Facebook users use it on mobile devices, at least occasionally. Just 11% use mobile content and only 9% create eBooks.

Optimization octopus

Choozle

Switch Up Your Goal: If your campaign goal is set to reach, but you actually want to encourage clicks, change your goal to CTR. Downloads Education best optimizations campaign optimization how to optimize optimization best practices optimizations optimizations for mobileDigital marketing optimization is a sometimes overlooked step that’s actually almost as important as the campaign setup itself.

Benchmark Your Email Stats

Vision6

For example, Healthcare & Medical click-through rates (CTR) moved above the average in March but surprisingly were below it for April, May and June. ” Since our last metrics report , Monday is no longer the day with the highest open and CTR.

100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

88 percent of mobile searches for local consumer businesses result in a call or location visit to said business within 24 hours. The average CTR on Google Ads is 3.17 On the display network the average CTR is 0.46% across all industries. Google Search Ads CTR by Industry. There are surprisingly large differences in CTR by industry with the top being Dating & Personals at 6.05 The average CTR for Advocacy is 4.41 The average CTR for Auto is 4.00

Fathom SEO Pulse #50: Optimizing for the Future of SEO & More

Fathom

10 Mobile Marketing Themes to Look Out for in 2016”. From app downloads to increased mobile budgets, here are some serious predictions for mobile marketing in 2016. Click-Through Rate (CTR) Might Beat PageRank for Google’s Top Search Results”. Mobile Web vs Mobile Apps: Where Should You Invest Your Marketing? Want to invest more in mobile, but aren’t sure if you should focus on a mobile site or app?

Fathom SEO Pulse #48: Major Changes to Google+ Local Pages & More

Fathom

Here’s the latest SEO news: “Accelerated Mobile Pages for Google Search Coming Soon”. Google started testing out Accelerated Mobile Pages (AMPs) in October and has now announced that they will start sending traffic to any AMP powered mobile sites early next year. When trying to determine where you should place your focus to most impact your SEO, start with anything that will help with your CTR, pogo-sticking and dwell time.

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The Definitive Guide to Web Push Notifications (Updated 2018)

SendX

Browser Push Notifications are clickable notifications sent to a desktop or mobile device. CTR of web push is estimated to be 4X-8X of email. Mobile App being unnecessary. Since browser push notifications work both on desktop & mobile devices hence you don't need to have the mobile app being present. High CTR. Their CTR is estimated to be at least 4X-8X of email. The major mobile browser missing in this list is iOS Safari. CTR Rate.

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Sitelink Suggestions in adVantage

Matchcraft

On desktop, a search ad may show up to 6 sitelinks at a time and on mobile, up to 8. Below are some benefits of using sitelinks: Increased CTR – Enabling users to directly access pages of interest on the advertiser’s website, can lead to more clicks. What Are Sitelinks?

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