21 Vital Mobile Marketing Facts and Statistics for 2014


Gone are the days when a mobile-enabled web presence was an afterthought. Nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices. What do advertisers need to know about mobile access?

Infographic: How to Design Branded Content for Mobile


The company found that native ads on mobile devices with disclosure terms (like “Sponsored” or “Ad”) below the headline get a 146 percent higher CTR than those with disclosure terms above the headline. In fact, mobile CTRs can be up to 2.5 percent CTR.

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Featured Snippets: How to Increase Your Organic CTR


It’s already rolling this out on mobile but plans to extend it to desktop in the coming months. The post Featured Snippets: How to Increase Your Organic CTR appeared first on outbrain.com. Google is forever optimizing its search algorithm.

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[Data] CTR for Mobile Search Shows Surprising Variation

Content Standard

Click-through rates (CTRs) for searches on mobile devices show some unexpected deviation from clicks via desktop searches. However, users on both mobile and desktop are still far more likely to click on the first page of search results.

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How B2B Marketing is Changing in 2018

consume on mobile devices. 1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers.

How to Target Your Mobile Users with Push Notifications

Single Grain

Smartphones have emerged as a bright spot in the global market of booming mobile communication and are growing in an unprecedented way nowadays. Such emergence and trends are visible across the world with the rise of mobile engagement among consumers.

How to Get the Cheapest Facebook Ads Without Sacrificing Quality

Single Grain

Really dig into the stats on each ad to figure out what you can do to improve the click-through rate (CTR). Once you update that targeting, the ad will start delivering a better CTR. Learn More: How to Increase Mobile Conversions With Facebook Lead Ads.

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5 Key Mobile Marketing Trends for 2020


Not all mobile advertising is created equal. Mobile advertising fraud isn’t going away. Mobile advertising, especially when it comes to apps, is an ever-evolving game. Needless to say, analytics has and will always play a huge role in mobile marketing.

How to Improve the Mobile-Friendliness of Your Website Before Google’s Mobile Search Update

Hinge Marketing

Have you heard Google’s recent announcement that the mobile-friendliness of your firm’s website will soon be an even bigger factor in where your firm’s website ranks in mobile search results? This is particularly true if your competitors have mobile-friendly sites.

Improving PPC Performance: 10 competitive monitoring tips every search marketer should know


Most marketers don’t realize these tools exist, but it’s not hard to see what ads they’re running, where they run, the ad’s duration, what they say, what click through rate (CTR) they get, and even what they spend. CTR: Create benchmarks for CTR and click volumes for 1,200 different verticals. Search Engines: See how to monitor mobile, international, and foreign language engines.

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Fathom SEO Pulse #39: Concentrating Beyond Position #1, Increasing Mobile Conversions & More


Case Study: Mobile Pages That Are 1 Second Faster Experience Up To 27% Increase in Conversion Rate”. It’s long been accepted that a faster load time (on mobile or desktop) improves user experience and is a metric that correlates with better rankings.

Mobile Marketing: What Is Incrementality Testing?

Altitude Branding

All mobile app marketers are looking to engage and convert more users. Metrics like click-through-rate (CTR) and costs per acquisition (CPA) can give some useful insights, but they usually don’t tell the entire story. The post Mobile Marketing: What Is Incrementality Testing?

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Fathom SEO Pulse #39: Concentrating Beyond Position #1, Increasing Mobile Conversions & More


Case Study: Mobile Pages That Are 1 Second Faster Experience Up To 27% Increase in Conversion Rate”. It’s long been accepted that a faster load time (on mobile or desktop) improves user experience and is a metric that correlates with better rankings.

The Mobile Marketing Platform Problem with Programmatic

Content Standard

Mobile is indisputably the next big marketing platform. As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 So why is mobile user experience still so terrible? What about Facebook’s Mobile UX? What Will Become of Mobile Programmatic?

SMX East 2016 Day 3 – Mobile PPC, Retargeting & Remarketing, Conversion Rates & Metrics


And now, the quick hits of Day 3: Mobile PPC suggestions from “Your Mobile PPC Sucks (But It Doesn’t Have to)”. One in four websites has not been designed to reach a mobile audience. Only 2% of companies say they have the capability to identify and measure mobile actions.

87 More Vital Social Media Marketing Facts and Stats for 2012


Half of all Facebook users use it on mobile devices, at least occasionally. Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). Just 11% use mobile content and only 9% create eBooks. Mobile Marketing Statistics.

The ABCs of Mobile Marketing [Glossary]


For those who are just getting started with B2B mobile marketing, just getting to the basics can be a bit intimidating. With a few short steps and some new terminology, however, you can launch your mobile marketing initiatives with confidence.

The Scoop on Facebook Mobile Ads: Are They Working? [Data]


Back in June, we covered the news that Facebook was finally allowing marketers and advertisers to purchase mobile-only ads. A short two weeks later, some preliminary research was released about the effectiveness of those mobile-only ads. 4 Facebook Mobile Ad Options for Marketers.

How Native Advertising Can Boost Signups (and Revenue!) for Your Mobile App


In just a decade, the mobile app industry has exploded. Is it any wonder that mobile marketers are constantly searching for new and different ways to get more downloads for their apps? Now, this trend is casting its net to include the world of mobile app marketing.

The Mobile Marketing Platform Problem with Programmatic

Content Standard

Mobile is indisputably the next big marketing platform. As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 So why is mobile user experience still so terrible? What about Facebook’s Mobile UX? What Will Become of Mobile Programmatic?

Mobile Facebook Ads Generate 13X More Clicks Than Desktop Ads [Data]


A couple of weeks ago, we reported on Facebook's launch of mobile-only ads , allowing marketers to test the effectiveness of desktop ads vs. their mobile counterparts, and optimize their ad spend for a particularly mobile -- or immobile? -- audience.

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Quick & Simple Tips To Improve Your Email Marketing Right Now


Optimize for Mobile. In some cases, this may take a little longer than ‘right now’ simply because mobile plays such a key role in email marketing campaigns as well as an overall marketing strategy. The importance of optimizing for mobile can be summarized in a few facts.

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Optimization octopus


Switch Up Your Goal: If your campaign goal is set to reach, but you actually want to encourage clicks, change your goal to CTR. Downloads Education best optimizations campaign optimization how to optimize optimization best practices optimizations optimizations for mobile

100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

88 percent of mobile searches for local consumer businesses result in a call or location visit to said business within 24 hours. The average CTR on Google Ads is 3.17 On the display network the average CTR is 0.46% across all industries. Google Search Ads CTR by Industry.

Fathom SEO Pulse: 9.17.15


In this week’s Whiteboard Friday, Rand covers how CTR, long/short clicks and queries effect your rankings. Clicks and CTR indicate that people are interested in what the SERP level information is showing (meta title/description, snippet, domain, etc.)

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Your Guide to Launching Political Ads in Email Newsletters


By examining the data in the LiveIntent platform, we’ve seen that political ads in emails have a 3x higher clickthrough rate (CTR) and 10x higher conversion rate than the average email ad. They drive a 30% higher CTR and 40% higher conversion rate than the average.

Fathom SEO Pulse #50: Optimizing for the Future of SEO & More


10 Mobile Marketing Themes to Look Out for in 2016”. From app downloads to increased mobile budgets, here are some serious predictions for mobile marketing in 2016. Click-Through Rate (CTR) Might Beat PageRank for Google’s Top Search Results”.

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The Definitive Guide to Web Push Notifications (Updated 2018)


Browser Push Notifications are clickable notifications sent to a desktop or mobile device. CTR of web push is estimated to be 4X-8X of email. Mobile App being unnecessary. High CTR. Their CTR is estimated to be at least 4X-8X of email. CTR Rate.

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Fathom SEO Pulse #48: Major Changes to Google+ Local Pages & More


Here’s the latest SEO news: “Accelerated Mobile Pages for Google Search Coming Soon”. Google started testing out Accelerated Mobile Pages (AMPs) in October and has now announced that they will start sending traffic to any AMP powered mobile sites early next year.

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Year-end benchmark report: 2H 2018 benchmarks and best practices


In addition, more than four-fifths of mobile display and video ad dollars flow through programmatic channels. Mobile display ad spend: $76.17 In-app advertising accounts for 80 percent of mobile buys. Meet your customers where they are: on mobile. CTR of 0.250 percent).

Fathom SEO Pulse #52: 2016 Predictions, Building the Right Dashboards & More


It also has a big effect on mobile search and local business citations within the SERPs. The recognition of a brand can affect the CTR, return visits, conversions and perception of value.

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Your B2B Guide to Important Google Updates

Golden Spiral

Identify highest-CTR queries. select “Average CTR” ? Identify average CTR. select “Average CTR” ? select “Average Position” (at this point, “Total Impressions,” “Average CTR,” and “Average Position” should all be selected). Identify mobile usability issues.

4 key strategies for overcoming banner blindness


Bannerflow data shows ads that those who apply the latest in rich media and personalisation technology have far higher engagement and click-through-rate (CTR) than those without. Since 1995, CTR rates have dropped from over 2% to on average 0.05%. Think mobile-first for better CTR.

AdWords Quality Score: What marketers need to know

Sprout Social

CTR (hist.). There are three factors that determine your Quality Score: expected clickthrough rate (CTR), ad relevance and landing page experience. Expected CTR. Your Expected CTR is how Google thinks your keyword will perform.

How B2B Marketers Can Leverage Google’s Search Performance Reports

KoMarketing Associates

Google Search Console is a free Google resource for site owners, administrators, and marketers , to get “data, tools, and diagnostics needed to create and maintain Google-friendly websites and mobile apps.” I’ve often seen marketers completely overlook the checkboxes for viewing impressions, CTR, or position. Mobile versus Desktop Performance. But what about search impressions from searches via mobile device? percent on mobile versus 3.8

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How To Get the Most Out of AdWords Expanded Text Ads

KoMarketing Associates

So we’ve spent a lot of time crafting ads with mobile best practices in mind , and some of them will hold true – but now Google has decided that ad format should be universal on all device types. Expect CTR to Rise and Adjust Budgets Accordingly.

AdWords Device Bidding Update: 4 Questions to Ask Before Optimizing

KoMarketing Associates

These devices include desktop, mobile, and tablet. If the CTR is being dragged down by tablet users, or users aren’t converting as much, it make sense to cut these users off and focus on desktop or mobile. How Is the Mobile/Tablet Landing Destination?

Understanding AdWords Sitelink Extensions


Not only do these extensions help take up more real estate on the page to improve your CTR by 10-20%, they also have an impact on your ad rank. For this reason alone, you want to make sure you have at least six active sitelinks set up for desktop, but also four active sitelinks for mobile. Even though Adwords allows you up to 25 characters for the link, I recommend trying to keep desktop sitelinks to 18-20 characters and mobile to 12-15 characters for the best CTR.

5 Email Marketing Metrics and KPIs All Marketers Should Track


And that’s why CTR is an important metric. Depending on the persuading-nature of the email, one can get a CTR ranging from 1% to more than 5%. Practically, a 3% CTR is good; so, firstly, aim for that. There are many tried and true ways to improve your CTR.

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Media 2020: The Marketer’s Guide to the Present and Future of the Internet


The creator of that first banner ad in HotWired claims it had a 44 percent click-through rate (CTR). A recent study by eMarketer put the average CTR for standard banner ads at a paltry 0.12 Ads optimized for mobile and social media are growing increasingly popular as powerful ad networks like Facebook prove to be a much more effective, data-driven solution for digital advertising.