Featured Snippets: How to Increase Your Organic CTR

Outbrain

1 spot as the most desirable and profitable area on the SERPs. Because they appear directly below the user’s query and often provide the answer, there’s been a huge drop in traffic for that top spot. If you want to maintain your traffic over the next months and years, you’re going to have to capture that featured snippet spot. The water gets a little muddy when it comes to the process of stealing the featured snippet spot.

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5 Things We’ve Done to Increase Our Organic CTR by 300%

Marketo

Whether organic click-through rate (CTR) affects Google rankings is no longer a question. CTR along with the dwell time (how long someone spends on your website) are two critical things that RankBrain focuses on. Brian Dean has nailed it: “If your website is getting clicked on like there’s no tomorrow, why would Google keep it buried in the #9 spot?”. On a Mission to Give Our CTR a Boost. The spot your page gets in Google results could become a game changer.

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Should You Reoptimize Your Blog Content? 55 Marketers Respond

Referral Rock

And each new piece enters the competition for those coveted top spots on Google’s page one, making it harder for your existing posts on that topic to rank. And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Are long-tail keywords the way to go for companies with low domain authority? Yes, prioritize long-tail keywords. Specific, long-tail searches make up the majority of Google searches today.

Featured Snippets In SEO: What Are They? How To Get More!

seo.co

With an optimal placement and presentation of the featured snippet box, the showcased websites have a higher probability of a better CTR (click-through rate) and more traffic. Use Various Long Tail Terms For Page Optimization.

SEO Strategy for Startups: How to Win in 2021

Single Grain

In this guide, I am going to break down exactly how your startup can build a foundation for long-term SEO success. 7) Find Long-tail Keywords to Rank For. Buzzwords for CTR. Compelling CTA that encourages high CTR. 7) Find Long-tail Keywords to Rank For.

Integrated Marketing: 10 Digital Campaign FAQs You Must Know

TrueInfluence

This will help with spotting bots. 5 – How is click-through-rate (CTR) measured? When creating content using keywords, it’s better to have a few solid, long-tail topics than a bunch of broad ones. 10 – What other variables impact CTR and overall campaign performance? Want to make sure everyone on your campaign team is on the same page? Share these FAQs with colleagues to help everyone understand where your demand gen pipeline comes from and how.

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13 Best Keyword Research Tools to Boost Your Organic Traffic

Optinmonster

The Search Console report shows your top 50 Google search terms, as well as the number of clicks and impressions, clickthrough rate (CTR), and your average position in search results. And don’t forget that answering questions well can lead to getting featured snippets which appear above the search results, so AnswerThePublic can help you spot those opportunities, too. Related Content: What’s a Good CTR for Google Ads + How to Improve Yours.

20 Content Marketing Tools to Rely on From Start to Finish

KoMarketing Associates

The Keyword Planner tool is great for analyzing keyword volume and competition, and also offers up long-tail related queries that you may not have otherwise thought of focusing your efforts on. You can use Search Console to analyze content performance (clicks, impressions, CTR, position) and uncover the types of content that generate the best results.

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How to Find and Target High-Value Keywords for Your Business

Hubspot

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. If you want to generate more organic traffic, it’s necessary to find the sweet spot between easy-to-target keywords and keywords relevant to your business.

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ClickFlow as a Clearscope Alternative

Single Grain

ClickFlow, on the other hand, offers several additional SEO features that help you not only write and optimize content, but track it over time to make sure that it stays competitive for the long haul with more clicks and traffic. Why You Should Use Long-Tail Keywords in Your SEO Campaign.

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What Is Content Optimization? (And How to Ace It!)

Single Grain

Why You Should Use Long-Tail Keywords in Your SEO Campaign. One of the easiest ways to spot the pages that have lost traffic is by using the Content Decay tool by ClickFlow. More than 90% of businesses use content marketing to connect with audiences and about 4.4

Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

The top four paid ads will stand out, which could improve CTR and overall ad performance. As we mentioned previously, it remains to be seen how Baidu’s changes will impact SEM long-term, but there are a few immediate actions B2B marketers should take. For advertisers who were in the top spots, they need to be prepared to see an increase in the cost-per-click (CPC). From a long-term perspective, advertisers may consider not putting all their eggs into one basket.

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Diagnosing Traffic Drops During a Crisis: Was It You, Google, or the Whole World?

Moz

Usually, your own industry experience and intuition would come into play, but one quick way to spot this is to compare year-over-year traffic. Total clicks are a function of two variables, though: (1) search impressions, and (2) click-through rate (CTR). Finally, let's look at CTR.

Announcing: The MozCon Virtual 2021 Initial Agenda

Moz

Save my spot at MozCon Virtual! Serial Entrepreneur + Data Science Student | Data Sci 101 The Cold Hard Truth about CTR. If you think your CTR metrics are telling the full story, think again. Posted by cheryldraper Come one, come all to the hottest ticket in virtual!

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12 Key SEO Trends That Every Content Marketer Needs to Know

Single Grain

Long-Form Content. Use long-tail keywords to answer common audience questions. 6) Long-Form Content. ” Creating excellent long-form content is about putting yourself in your audience’s shoes. It’s what determines the CTR and conversion rate of your website.

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5 Ways Audience Research Helps You Customize Your Landing Pages

Unbounce

Here are a few tips to help your next interview be short and deliberate as opposed to long and aimless. Instead, use long-tail keywords to get specific on your audience segments. Before you can accomplish your goals, you’ve gotta help your audience accomplish theirs.

7 Ways SEO & PPC Can Work Together in 2021

Hubspot

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor.

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What is PPC? A Guide to the Basics

QuanticMind

Instead, every time a search is initiated, Google will draw up a pool of ads that then become subject to an Ad Auction, an entirely automated process that determines who will claim the top spots on the SERPs. It might come as no surprise that today an increasing number of people are spending the majority of their waking hours staring at screens or swiping themselves into a frenzy on their tablets and smartphones.

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Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

With less room on SERPs for ads, brands are likely to start battling it out over the top 3-4 ad spots on SERPs, competing over keywords and driving up the cost per click. As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases. Though they differ per campaign, Google has reported the average CTR (click-through rate) is around 2 percent. Think your AdWords clicks are expensive?

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Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

With less room on SERPs for ads, brands are likely to start battling it out over the top 3-4 ad spots on SERPs, competing over keywords and driving up the cost per click. As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases. Though they differ per campaign, Google has reported the average CTR (click-through rate) is around 2 percent. Think your AdWords clicks are expensive?

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Why Monopolizing SERPs is Your Next Best B2B Marketing Tip

Directive Agency

Remarketing ads can also help you build brand awareness or nurture leads through a long, complex sales cycles. Your best long-term ROI is going to come through organic search. The last primary issue is the massive amount of time and resources it takes to slowly start showing up for all of your industry’s long-tail searches. HubSpot found that these featured boxes can increase CTR by as much as 114%.

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Top SEO Agency Software for Success in 2021

Single Grain

Its version of Ahrefs' “Keyword Difficulty” is called “Competition”: It is the best alternative to Google's Keyword Planner because: The free version of Keyword Tool generates up to 750+ long-tail keyword suggestions for every search term.

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Those long-form sales pages and emails of yesteryear are fading fast because they’re simply too difficult to read on small mobile screens. Content marketing has lower up-front costs and deeper long-term benefits than paid search. UPDATED FOR 2020!

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8 Content Distribution Ideas to Meet Your Brand’s Goals

Moz

It also needs to be quality content, free of errors, and not miles long. If you don’t want to pay for a sponsored content spot on another website, you could also look for relevant sites that take guest posts. Google, Bing, and Yahoo all have their own forms of a quality score that takes into account a number of factors, including your expected CTR, landing page quality and relevance to your ad, and ad text relevance.

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

delicious b2bmarketing

For this article, let’s make the following assumptions: We are looking at lead generation efforts, not B2B e-commerce Budgets are never as flexible as we would like, even when success becomes evident Sales cycles are long Tracking quality leads & sales by keyword is often easier said than done (but it needs to be done!) The higher your CTR, the better your quality score will be – but don’t sacrifice ROI/Conversion Rate!

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

It helps marketers drive traffic to their website, convert that traffic into leads, establish authority on certain topics, and drive long-term results. A high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page (or for any other conversion event). 15) Clickthrough Rate (CTR). 54) Long-Tail Keyword.

48 Content Marketing Tools to Make Your Life Easier

Single Grain

You can spot viral content, see the performance of just-released content, and filter the top content based on any geographic location. SEMrush helps you generate hundreds of long-tail, question-related content ideas to help you boost your website traffic.

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