What is SEO (Search Engine Optimization): the complete guide to reach the top results on Google


After all, who wouldn’t want to show up within the top organic search results on Google? Through optimizations on your own pages and connecting to other sites, you can improve your users’ search and navigation experience. What are search engines? Google Search Console.

Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines

Content Marketing Institute

Ben Goodsell reports that the click-through rate (CTR) on a featured page increased from 2% to 8% once it was placed in an answer box, with revenue from organic traffic increasing by 677%. Per Ahref’s study , most featured snippets appear for non-question queries and often for informational long-tail queries. Serpstat is one of the tools that has a handy filter allowing you to focus on keywords typed into a search box that result in featured results.


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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. SERP features are all the little widgets of information Google (or Bing) can put into the search results. Search Result Titles.

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10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

Optimize for Voice Search. Unfortunately, this makes things much harder for those of us who rely on Google’s organic search traffic as a lifeline. First, Test Your Website's Performance in Search. If they fail on this front, users are less likely to use the search engine again.

Featured Snippets: How to Increase Your Organic CTR


Google is forever optimizing its search algorithm. If you’ve searched for any question in the past year—like “ how to… ”—then you’ve likely seen a featured snippet. Here’s a quick example of a featured snippet for the search term: “ How to make French toast.”. Having a quick overview at the top of the search engine results page (SERPs) is great for the customer. Featured snippets are eating up the search traffic.

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12 Key SEO Trends That Every Content Marketer Needs to Know

Single Grain

In fact: 90.86% of global traffic comes from Google Search, Google Images and Google Maps. . In this article, we'll go through twelve vital factors that impact the search ROI from publishing web content in 2021. Long-Form Content. Voice Search Optimization.

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5 Ways B2B Technology Companies Can Build PPC Negative Keyword Lists

KoMarketing Associates

With search queries from potential customers changing at such a fast pace in the industry, it is essential to not only determine when an ad should appear, but also when it shouldn’t. When negative keywords are added to a PPC campaign, ads will not be served if those words are part of the user’s search query. This will save a company money by avoiding being shown on irrelevant search queries. Sudden changes in the news can affect what people are searching for. Poor CTR.

5 Things We’ve Done to Increase Our Organic CTR by 300%


Whether organic click-through rate (CTR) affects Google rankings is no longer a question. CTR along with the dwell time (how long someone spends on your website) are two critical things that RankBrain focuses on. It’s pretty simple—the more clicks you attract with your search result, the more likely Google will give you a ranking boost. On a Mission to Give Our CTR a Boost. allows us to resonate with our target audience and have a positive impact on CTR.

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Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

On May 24, Chinese search engine Baidu made significant changes to the configuration of its paid advertising, including limiting the amount of ads that appear on the search engine results page. As a result, the company was criticized for unethical search ranking and ad placements and a public debate ensued over the ethical responsibilities of the search engine giant. Recommendations for Search Engine Marketers.

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"Why Did My SEO Ranking Drop?" How to Find and Fix Falling Blog Posts Before It's Too Late


Is the search term itself losing traction? Is the search term itself losing traction? Go to SEMrush and enter the post URL into the top search bar. Go back to SEMrush and enter the post in the top search bar again. In this case, we went from #1 to #2 for "sales interview questions" (2900 monthly search volume) and from #1 to #3 for "inside sales interview questions" (720 monthly search volume). See if the keyword now has a search feature.

An Expert’s Thoughts On How To Scale ‘Single Keyword Ad Groups’ (SKAGs)


This is an issue because matching the keyword the user searches to the ad they see is important for performance – if multiple keywords are in the same ad group they all get served the same ad, which might not be relevant for what the user searched. “LA weddings” drove 8 conversions (vs 10 for “weddings”) despite 1/5th of the search volume: this is an important keyword that deserves its own ad group.

27 More Remarkable SEO Guides, Tips and Tactics


As noted in part one of the best SEO posts roundup for last year, with all the significant changes announced by Google in the past 12 months (at least six, detailed in a pair of posts below), “These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace.” SEO Strategies for People that Hate SEO by Search Engine Guide. In Search of SEO?

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SMX Advanced Day 2 – Branded Keywords, More Audience Targeting, ETAs and Shopping


To protect your company’s suite of branded keywords, it’s a good idea to build a complete list of branded keywords including your brand keywords + your product name / “review” / “discount” / “sale” / “website” and “ com” “ net” extensions / long-tail keyword variants – and common misspellings of the above. Welcome to the New Normal of Paid Search Ads.

Should You Reoptimize Your Blog Content? 55 Marketers Respond

Referral Rock

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Marketers mentioned a variety of SEO tools as favorites, including the following: BuzzSumo, Copyscape, Cora, Google PageSpeed, Google Search Console, KwFinder, Keywords Everywhere, UberSuggest, Page Optimizer Pro, INK, CanIRank, Screaming Frog, SEOCrawler, and Surfer SEO. Are long-tail keywords the way to go for companies with low domain authority?

How to Make Video Marketing Work for Your SEO Strategy

SmartBug Media

So you want to use video marketing to improve your search presence? Take the recommendations outlined in this blog, and you’ll be well on your way to improving your search rankings with video. How long are they staying on your page?

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How to come up with social media content using feedback from your silent fans

Sprout Social

Also known as CTR, this is a ratio measurement of clicks to impressions. Combining data like your CTR and referral traffic yields your conversion rate. For example: let’s say you notice consumers tend to use words that suggest search intent on Twitter.

SEO Strategy for Startups: How to Win in 2021

Single Grain

In this guide, I am going to break down exactly how your startup can build a foundation for long-term SEO success. Search engine optimization is more surgical than it’s ever been – meaning that quality is more important than quantity. 6) Evaluate Branded Search Opportunities .

A Complete Guide to B2B SEO


Search engine optimization (SEO) is the process of boosting your brand’s visibility on search engines, namely Google. Technically, SEO is part of search engine marketing (SEM). Indexing refers to adding web pages into Google search.

Top 18 Magento SEO Plugins for Your E-commerce Site

Single Grain

If you are an e-tail website owner looking to improve the flow of organic traffic to your site, then you should be aware of the best Magento plugins that will help you improve your SEO. Why You Should Use Long-Tail Keywords in Your SEO Campaign. Helps improve your CTR.

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Check out our new Ecommerce glossary of terms!


It is an advertisement, carried out on internet search services, such as Google AdWords, for example. If they search for the term “apartment”, Google may present the website of a real estate company that has contracted this type of advertising. Click Rate or CTR. Long Tail.

What Is Organic Traffic and How Does It Work?


Position and Click-Through Rate (CTR). + Search engine optimization (SEO) is one of the most popular online marketing strategies for a reason: it’s incredibly efficient. Think of it this way; you search for a given topic, like “bike repair shops,” and you see a list of results.

12 SEO Report Templates to Help You Prepare Your Next SEO Report

Single Grain

An SEO report is a short and concise data-driven document that provides an overview of the organic performance of a website in the search engines. Hence, SEO reports should always represent the true behavior of the search engine performance of a website.

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Paid Search Basics for B2B Marketers

Launch Marketing

When it’s developed, monitored and managed properly, paid search can be a critical component of the success of any integrated marketing campaign. To get you started on beginning a paid search campaign, we cover some of the basics. What was the CTR?

Google Discover: everything you need to know about the tool that generated 35 thousand clicks for our blog


If you design your SEO strategies solely to rank your site in search results, know that now you have a new area to explore. Google Discover is a Google feature that offers content to mobile users based on their interests, without them having to perform a search.

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SEO vs. SEM: This is a Silly Fight. They Are Both Amazing


SEO stands for search engine optimization. SEO includes anything done to a website for the sake of search rankings, which might include researching keywords and placing them strategically within a page, optimizing a page’s structure,, or using certain redirects in a site’s url hierarchy. The ultimate goal of search engine optimization is to create a consistent flow of traffic from searchers to the pages that address their queries. Paid search is nimble.

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International SEO Case Study: How to Generate More Than 2 Million Sessions Without Spending a Cent on Ads


One thing I’ve been learning ever since I began my SEO journey is how this strategy stands out in achieving permanent and organic long term results. When comparing traffic sources, the “Paid search” option doesn’t even show up. These are called long-tails.

15 Actionable Takeaways from #MozCon 2019

KoMarketing Associates

Marketers of all stripes gathered at The Conference Center at Washington State Convention Center in Seattle, Washington this week to discuss the emerging search landscape, exchange successes and challenges, strategize how to invest for the future and more. Search is evolving, and SEOs must adapt. Rand Fishkin talked about the many ways in which the search industry (and Google) is evolving, and how digital marketers can adjust their strategies to be more successful.


13 Best Keyword Research Tools to Boost Your Organic Traffic


If people can’t find your site in search results, you’re missing out on traffic, leads, and sales. Keywords are important for increasing organic traffic because searchers only find content if Google thinks it’s relevant to what they’re searching for. That means that the best way to help search engines understand that your content is relevant is to include, in a natural way, the same exact terms that people are typing into Google to find you.

Paid Search Glossary & Tips On Getting Started With Google Ads

SmartBug Media

Google Ads allows your business to skip the period of waiting for your website to move up in the organic search rankings. Although organic search is important, it takes time to organically show up at the top for your most important keywords. Enter the solution: paid search. Google’s advertising doesn’t just reside on the Google search engine—it encompasses millions of websites which, according to WordStream, cover 90 percent of the global internet.

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Google Algorithmic Update: SEO Best Practices for B2B Brands


As the research methodologies of the prospects & customers have evolved, so have the results being reflected on the Search Engine Result Pages (SERPs). BERT equips the search engines to display a richer understanding of language.

How To Drive Traffic To Your Website’s Landing Pages (2021 Guide)


billion searches. Paid search ads. Pay-per-click (PPC) campaigns are among the most common methods to reach new customers actively searching for the topic you’re promoting. With placement like that, it’s no surprise that search ads increase brand awareness by as much as 80%!

7 Tips and Tricks For Better PPC Keyword Research


Among other things you need to have an arsenal of relevant, high search volume keywords to hone in on and directly target your key sectors of your audience. Ostensibly, it’s designed to help searchers by suggesting terms related to their search query — and subsequently people click on Google’s Autocomplete suggestions because it displays a correct spelling or it’s relevant to what they’re looking for. The search volume of various keyword phrases.

7 Ways SEO & PPC Can Work Together in 2021


If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. It's important to understand the intent behind search terms, because you want to avoid keyword traps. These are two wildly different search intents.

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Mobile Marketing Tactics for Business


Leverage search engine marketing (SEM) for mobile. Search Engine Marketing (SEM). The average click-through rate (CTR) for retargeting ads is 10x greater than for typical banner ads. As a result, almost 60% of all search queries come from mobile devices.

What is Content Optimization? 5 Tips on Writing for SEO


When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. Using search analytics tools, they can identify the posts that are performing well and the ones that need optimization. Google reports that 71 percent of B2B buyers begin their customer journey with an unbranded search.

How to Solve PPC Keyword Cannibalization


Optimizing your ROI is a challenging, seemingly endless, process in the highly competitive world of search engine marketing (SEM). Keyword Cannibalization is called such because, in effect, digital marketers are taking a “bite” out of their own results and margins, splitting CTR percentages, links, content, and those all-important conversions between two (sometimes more) pages that should be consolidated into one, while driving up CPC numbers in the process.

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10 Most Important Google Ranking Factors (& How to Optimize for Them!)

Single Grain

The higher a website ranks in Google search results, the more traffic the site gets and thus generates more revenue. There are a lot of things you can implement or improve to your website so that Google is more likely to show your web pages at the top of search results.