KoMarketing Associates

SEPTEMBER 4, 2019

If the news topic aligns with a company’s keywords, it could lead to a huge jump in impressions, a decrease in CTR, and lots of irrelevant traffic coming to the site. Having a nice set of long tail keywords is simply not enough, especially with Google’s recent match type changes. Lower average position. New Hampshire”.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

Anyword

AUGUST 18, 2022

A mix of general, branded, long-tail, and local keywords will help you reach the widest audience possible. Here, we take a look at top words to weave into your marketing content and the average CTR of the content that had these words in it. And how does CTR come into play when we’re talking about SEO?

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Outbrain

JUNE 18, 2018

It’s 41 words long and succinctly answers the question. Optimize the description box with some relevant long tail keywords. The post Featured Snippets: How to Increase Your Organic CTR appeared first on outbrain.com. Answer the question logically directly beneath that question. 2 List featured snippets.

CTR 50

CTR Features Organization SERP 50

Launch Marketing

JANUARY 27, 2021

Short-Tail Keywords: General searches that consist of only a few words, usually one or two, such as “B2B marketing” or “technology.” Long-Tail Keywords: General searches that consist of more than three to four words and tend to be more focused such as “B2B marketing plan templates” or “technology for a marketing company.”

Paid Search Agency 93

Paid Search Agency Search Marketing B2B Marketing Planning 93

KoMarketing Associates

FEBRUARY 10, 2021

A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.” But know this: Having even one specific type of SERP feature – a featured snippet – has been shown to reduce the CTR of a #1 organic SERP result by 39%.

SERP 295

SERP Features Google Top of Funnel 295

Unbounce

JUNE 1, 2021

For example, data shows that retargeting ads can yield a 10x increase in click-through rates (CTR) since users are already familiar with the brand or product. The text mentions three long-tail keywords: Portfolio management Property listings Property pipeline. Nespresso uses dynamic Display Ads to increase CTR by 23%.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

seo.co

JULY 28, 2020

Position and Click-Through Rate (CTR). + Will you use a combination of head keywords and long-tail phrases? Position and Click-Through Rate (CTR). You can also increase organic traffic by optimizing your click-through rate (CTR) in other ways. Table of Contents. Organic Traffic 101. + The Caveats.

Traffic 109

Traffic Paid Content Organization Lead Ranking 109

ClearVoice

MAY 3, 2023

A TOC is an opportunity to inject a handful of long-tail keywords into your content. This is measured and improved using engagement metrics, such as average session duration, time on the page, bounce rate, scroll depth, and click-through rate (CTR). Why does Google like tables of contents?

Paid Search Agency 95

Paid Search Agency SEO Ads Marketing Automation Services 95

KoMarketing Associates

AUGUST 11, 2015

Long tail keywords and extremely long, dense, or complicated keyword strings are a reality in the B2B advertising space. This goes a long way to explain and enhance the value of paid search in the entire B2B content marketing program. Reporting CTR doesn’t tell a lot by itself. METRIC 3: CLICK THROUGH RATE.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

Single Grain

JANUARY 26, 2024

To that end, we’re noticing distinct patterns surrounding SEO keyword strategy as we enter 2024 — and one of them is the growing importance of long-tail keywords. In this article, we’ll walk you through exactly why long tail keywords are important for SEO success. Work With Us Why Long Tail Keywords?

Long Tail Marketing 52

Long Tail Marketing Keywords SEO Lead Ranking 52

Brandpoint

DECEMBER 13, 2018

how long users stay on a page. Click-through rate (CTR) = clicks/impressions. Editing the meta title and description is one of the first things you can try to improve the CTR of a post. Posts with high impressions, but few clicks, will have a low CTR. Thus, Post 1 has a much lower CTR. Word choice matters, too.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

seo.co

NOVEMBER 1, 2021

It doesn’t matter how much or how little you invest in a marketing campaign as long as it is profitable; low-budget campaigns can be a boon for a business, and high-budget campaigns can be a disaster. For as long as SEO has been around, search optimizers have debated how much “user experience” factors into a search rank.

Click Rate 98

Click Rate CTR Lead Ranking Lead Scoring 98

ClearVoice

MAY 3, 2023

A TOC is an opportunity to inject a handful of long-tail keywords into your content. This is measured and improved using engagement metrics, such as average session duration, time on the page, bounce rate, scroll depth, and click-through rate (CTR). Why does Google like tables of contents?

Paid Search Agency 59

Paid Search Agency SEO Ads Marketing Automation Services 59

Conductor

OCTOBER 28, 2019

Therefore, you’ll get a lot of data about which long-tail queries actually drive conversions. A #1 organic result will outperform a #1 paid result in CTR in almost every situation. This can help you achieve long term success. With paid search, there is opportunity to explore buying broad or broad modified keywords.

SEM 68

SEM SEO Long Tail Marketing SERP 68

Hubspot

DECEMBER 22, 2020

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor. When your SEO team decides to pursue a new keyword, it can be months before they see measurable results.

PPC 101

PPC Work Management SEO Top of Funnel 101

KoMarketing Associates

JUNE 1, 2016

The top four paid ads will stand out, which could improve CTR and overall ad performance. As we mentioned previously, it remains to be seen how Baidu’s changes will impact SEM long-term, but there are a few immediate actions B2B marketers should take. One potential benefit is the Baidu SERP will be significantly less crowded.

Cost Per Click 120

Cost Per Click Paid Search Agency PPC B2B Marketing 120

SmartBug Media

JULY 16, 2021

Based on that intent, choose one primary keyword, a few long-tail keywords, and a handful of semantic (synonymous) keywords. How long are they staying on your page? Look at your existing videos—what’s performing better from a CTR perspective? Actionable takeaway : Determine the intent of your video.

Video Marketing 105

Video Marketing SEO Marketing & Strategy Marketing Strategy 105

seo.co

JULY 26, 2023

As long as you have an SEO-friendly site design , you have a good foundation to work with, and from there, you’ll need to learn how to implement the following SEO components. Keyword research tips Embrace long tail keywords. You can increase your click through rate (CTR) by leveraging Schema markup.

SEO 52

SEO Click Rate Keywords Paid Search Agency 52

Martech

OCTOBER 19, 2022

When you get into the long tail, there’s just not enough humans to generate that many ad impressions. Click-through Rate (CTR): Put the sites delivering good CTR on a preferred list and increase the amount you are willing to bid for their inventory. “You can’t buy that much quantity without the fraud.

Advertising Agencies 116

Advertising Agencies Paid Content Cost Per Thousand Advertisements 116

Sharpspring

FEBRUARY 13, 2020

The average click-through rate (CTR) for retargeting ads is 10x greater than for typical banner ads. For example, long-tail keywords are used infrequently on mobile. E-tailing Consultancy). Search Engine Marketing (SEM). Mobile ad retargeting is also highly effective. Create Email Campaigns for Mobile.

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

Hubspot

NOVEMBER 24, 2017

CTR: Clicks divided by impressions. It may be helpful to look at the changes in Clicks, Impressions, and CTR individually, as checking all of them gives you this: A little overwhelming, no? In late September, clickthrough rate (CTR) started falling. Impressions: The number of times the page showed up on the SERP.

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

QuanticMind

JANUARY 24, 2019

Research has shown that when organic and paid search results appear together, it significantly improves average CTR: On the other hand, you may not want to target these keywords to avoid cannibalization. But while long-tail keywords are highly relevant, they often have very low search volume, making it difficult to scale your PPC strategy.

PPC 53

PPC Keywords Top of Funnel Research 53

Moz

FEBRUARY 20, 2019

Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. Ingredients for the SEO analysis This analysis is a result of a long-term retainer relationship with "The Broze Fellaz" as our ongoing analytics client. The CTR of organic search is up to par with Facebook.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Sharpspring

FEBRUARY 13, 2020

The average click-through rate (CTR) for retargeting ads is 10x greater than for typical banner ads. For example, long-tail keywords are used infrequently on mobile. E-tailing Consultancy). Search Engine Marketing (SEM). Mobile ad retargeting is also highly effective. Create Email Campaigns for Mobile.

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

KoMarketing Associates

OCTOBER 18, 2016

The Keyword Planner tool is great for analyzing keyword volume and competition, and also offers up long-tail related queries that you may not have otherwise thought of focusing your efforts on. As a result, you can publish with more confidence knowing that copy is error-free. Hemingway App.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

LeadSquared

AUGUST 7, 2013

If the CTR and the ad position is poor, you might choose to increase the price for the keyword. Finally, a combination of higher Quality Score and good bidding improves the CTR of the ads. To increase CTR, the best practice would be to use long-tailed keywords in your ad campaigns & landing pages. Question 2.

Adwords 52

Adwords FAQ Lead Generation Webinar Metrics 52

QuanticMind

NOVEMBER 5, 2019

Automatic campaigns are easy to set up and can help you identify relevant long-tail keywords to target. Specific, long-tail keywords are the most relevant to target because you’re showing ads to people who are looking for something specific. Experiment with narrowing down your keyword lists to see if CTR improves.

Amazon 40

Amazon Advertisements Advertising Optimization 40

Content Marketing Institute

JANUARY 23, 2018

Ben Goodsell reports that the click-through rate (CTR) on a featured page increased from 2% to 8% once it was placed in an answer box, with revenue from organic traffic increasing by 677%. Per Ahref’s study , most featured snippets appear for non-question queries and often for informational long-tail queries.

FAQ 108

FAQ Traffic Features Trigger Marketing 108

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. 2) Optimize headlines to boost CTR. New to keyword research?

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. Trickery is a fool’s game!

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Launch Marketing

NOVEMBER 21, 2018

Use tools like the Google Keyword Planner to aid in your research and look for long-tail keywords that your target audience may use to see your product/service. Some key metrics to keep an eye on include CTR, CPC, number of conversions, conversion rate and cost per acquisition or cost per lead (CPL).

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Content Standard

FEBRUARY 24, 2016

As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases. Though they differ per campaign, Google has reported the average CTR (click-through rate) is around 2 percent. We’re all aware of the correlation between CTR and landing on SERP number one.

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Content Standard

FEBRUARY 24, 2016

As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases. Though they differ per campaign, Google has reported the average CTR (click-through rate) is around 2 percent. We’re all aware of the correlation between CTR and landing on SERP number one.

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Outbrain

MARCH 4, 2020

You can take control of how much you bid, how long your campaign should run, what keywords to use, and the overall cost of your campaign. You can also use a keyword tool such as SEMrush and WordTracker to help you build longer-tail search queries to be able to maximize voice search traffic. Have full control. Image source.

Paid Search Agency 49

Paid Search Agency Conversion Rate Marketing Budget Optimization 49

Sprout Social

SEPTEMBER 17, 2019

This feature is extremely useful if you want to learn how to do keyword research for a blog, as it helps you come up with topic ideas and long-tail keyword ideas. You’ll be able to see the monthly search volume, difficulty level, organic CTR and priority level for each individual keyword search.

Keywords 102

Keywords Research SEO Lead Scoring 102

Huptech Web

SEPTEMBER 23, 2022

Optimization of a PPC campaign revolves around targeting relevant keywords for bids, increasing click-through rates (CTR) while minimizing costs, improving conversion rates, and maximizing returns on investment (ROI). Paid search optimization is aimed at increasing product visibility.

Paid Content 52

Paid Content PPC Paid Search Agency Optimization 52

QuanticMind

SEPTEMBER 28, 2018

To that end, it’s sometimes more strategic to bid on specific long-tail keywords. Among other things, long-tail bidding allows you to better focus your ad copy and create more relevant headlines, which in turn helps increase your CTR and quality score that can ultimately lower the cost of your bid.

Optimization 40

Optimization Top of Funnel Multi-Touch Attribution PPC 40