Marketing Insider Group

DECEMBER 18, 2023

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. You’re not just looking to catch someone’s eye. Why Sponsored Updates?

Paid Content 237

Paid Content Distribution Cost Per Thousand Budget Programs 237

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. A CTR of 0.60% to 1% is considered good. LinkedIn vs. Facebook for B2B marketing.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Envy

SEPTEMBER 11, 2019

With 645 million members worldwide , LinkedIn is officially the best place on the planet to network in the professional space. Using LinkedIn's lead generation tools smartly can set your company apart in a crowded cyber security ecosystem. Best Practices for Ads on LinkedIn. LinkedIn LeadGen Forms vs. Landing Pages.

Linkedin 87

Linkedin Lead Ranking Cost per Lead Marketing Qualified Leads 87

Valasys

JUNE 4, 2020

On the 2 nd of June 2020, LinkedIn through its marketing blog announced some new retargeting options to allow the marketers to make their customer interactions more personalized and turn more clicks into actual customers. How Retargeting by Video Views & Lead Generation Forms will Help the Marketers Reach the Right Professionals.

Linkedin 72

Linkedin Lead Ranking Budget Programs Tools 72

Metadata

NOVEMBER 7, 2023

You might be asking this question: Which ones should I use on Facebook and LinkedIn? This shift to brand awareness is front and center in our latest benchmark report, with top-funnel (TOFU) campaigns on LinkedIn becoming more affordable and, bottom-funnel (BOFU) campaigns trending in the opposite direction. CPO N/A $21,378.29

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Directive Agency

FEBRUARY 28, 2022

Having said that, LinkedIn Ads usually perform the strongest for B2B lead generation and will be our focus for this piece. 4 Tips For Choosing The Right LinkedIn Ads Metric As Your KPI. LinkedIn Leads Do Not Always Equal MQLs. Needless to say this goal should cover all paid media channels. But which metrics are really important?

Paid Search Agency 52

Paid Search Agency Lead Ranking Linkedin Marketing Qualified Leads 52

Sprout Social

MAY 18, 2022

According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. LinkedIn’s Social Selling Index (SSI). You can’t talk about social selling without mentioning LinkedIn’s Social Selling Index (SSI). Exploring your network’s 2nd-degree connections on LinkedIn is one way to seek out potential leads.

B2B Thought Leadership 136

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 136

Convince & Convert

DECEMBER 15, 2023

Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. This method is one of the most important strategies for LinkedIn marketing. Justin Welsh’s LinkedIn is a great example to help you understand the impact of consistency.

Social Media 154

Social Media SEO Cost Per Click Media 154

Launch Marketing

MAY 19, 2021

Common email performance metrics include looking at open rate, bounce rate and click-through rate (CTR). CTR is considered one of the best indicators for your email performance as it focuses on those that did open your email and what sparked their interest or persuaded them to find out more. Brand and Website Alignment.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Anyword

MARCH 14, 2024

Filter by topic, use case, or performance metric (CTR, impressions, conversions…). Supported platforms include Meta Ads, Google Ads, LinkedIn Ads, Hubspot and more. This allows you to know how well your new content will do before publishing it. What does this mean for you? A Step-by-Step Guide to Getting Started 1.

Advertising Benchmark 98

Advertising Benchmark Lead Scoring Lead Ranking Comparison 98

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars: LinkedIn.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Terminus

JANUARY 13, 2023

When our partners at LinkedIn launched their Document Ads late in 2022, marketers around the globe cheered with excitement. The ability to promote documents directly in a company’s LinkedIn feed without prospects having to leave the platform? Yes, please. What’s Next?

Account Based Marketing 26

Account Based Marketing ABM Linkedin Paid Search Agency 26

SocialPilot

MARCH 5, 2024

In addition to that, you can also monitor and export analytics of numerous social media platforms, such as Twitter, LinkedIn, Instagram, and Pinterest. CTR Click-through rate (CTR) metrics show you the percentage of people coming toon your landing page after clicking through your ad. Why Is the CTR an Important Facebook Metric?

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Terminus

JANUARY 13, 2023

When our partners at LinkedIn launched their Document Ads late in 2022, marketers around the globe cheered with excitement. The ability to promote documents directly in a company’s LinkedIn feed without having to leave the platform? Linkedin Documents Ad let us do all of that within their platform, which is exceptionally cool.

Account Based Marketing 26

Account Based Marketing ABM Linkedin Paid Search Agency 26

illumin

DECEMBER 13, 2023

Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand. Almost all markets track CTRs, with a Hubspot survey of 190 markets showing that the majority ranked it as one of the top two metrics to follow when conducting email marketing campaigns. Follow @illuminHQ

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. You can find a complete guide to creating conversions for LinkedIn Ads here.

Linkedin 282

Linkedin Advertisements Advertising Practices 282

Optinmonster

JANUARY 29, 2024

Use the respective platform’s analytics tool (like Google Ads or LinkedIn Analytics) for digital ads. Click-Through Rate (CTR) This content metric calculates the ratio of users who click on a specific link to the total number of users who view the link. CTR is calculated as clicks divided by impressions.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Zoominfo

FEBRUARY 1, 2018

Lead generation from LinkedIn was successful for 65% of B2B companies ( source ). More than 80% of B2B leads generated through social media come from LinkedIn ( source ). Emails for nurturing leads generate an 8% CTR compared to general emails, which generate just a 3% CTR ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Zoominfo

JULY 24, 2019

Lead generation from LinkedIn was successful for 65% of B2B companies ( source ). More than 80% of leads generated through social media come from LinkedIn ( source ). Emails for nurturing leads generate an 8% CTR compared to general emails, which generate just a 3% CTR ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Launch Marketing

JUNE 28, 2023

Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. LinkedIn Ads is typically the best paid social media channel for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns.

Paid Content 113

Paid Content PPC Optimization B2B Marketing 113

Envy

AUGUST 22, 2019

In order to produce a reliable report that is both broad and deep, we gathered metrics from over 1,000 Google Ads and LinkedIn Ads campaigns that Marketing Envy ran on behalf of cyber security startups and tech companies targeting markets in North America and Europe. Part 3: Which KPIs to Track on Google Ads and LinkedIn.

Lead Ranking 83

Lead Ranking Marketing Qualified Leads Advertising Benchmark Cost per Lead 83

Heinz Marketing

JULY 7, 2022

Finally, Stack likes to focus on View-Through Rate rather than CTR (Click Through Rate). Stack Overflow is a promising channel for targeting tech personas, though it is expensive compared to other traditional B2B channels such as LinkedIn. Building trust is key to a tech audience.

Advertising Channels 101

Advertising Channels CTR Click Rate Advertising Agencies 101

Oktopost

FEBRUARY 29, 2024

Click-Through Rate (CTR): Measures the effectiveness of content in driving traffic to a website or landing page. Comments and Mentions: Provides insights into consumer interactions and sentiment towards the brand. Follower Growth: Indicates the brand’s ability to attract and retain followers over time.

ROI 62

ROI Organization Top of Funnel B2B 62

Anyword

APRIL 27, 2022

A capable AI writer will automatically adjust to whichever platform requires new material: Social media like Facebook, Instagram, Twitter, Pinterest, YouTube, and LinkedIn. Curiosity (average CTR of 11%) Attention (average CTR of 8.8%) Nostalgia (average CTR of 10.6%). Ad platforms such as Google, Taboola, and Outbrain.

CTR 52

CTR Copywriting Tools SMS 52

Contently

NOVEMBER 9, 2017

Titles between 10 and 19 characters had the lowest CTR, which was.12 On Linkedin, between 80 and 120. It’s not uncommon for one article to get dozens of “headlines” if you add up all of the email subject lines and pithy descriptions posted on Facebook, Twitter, and LinkedIn. 12 percent.

Studies 144

Studies CTR Viral Marketing Click Rate 144

Sprout Social

MARCH 16, 2022

Click-through rate (CTR) is the number of times users clicked in your post as a percentage of impressions during its lifetime—especially important if your goal is to boost conversions or leads. Cut out the manual calculation that goes into CTR. Essential LinkedIn video metrics . Click-through rate. Click-through rate.

Video Marketing 122

Video Marketing Youtube Click Rate Allocation 122

KoMarketing Associates

SEPTEMBER 4, 2019

If the news topic aligns with a company’s keywords, it could lead to a huge jump in impressions, a decrease in CTR, and lots of irrelevant traffic coming to the site. Reach out to us on Twitter or LinkedIn to share your thoughts and perspective. Sudden changes in the news can affect what people are searching for.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

Huptech Web

JANUARY 13, 2023

LinkedIn Ad Stats. Average Click-Through Rate (CTR) Across All Industries. The average CTR across all industries for Google Ads is 18%. Ads in the First Position Have Higher CTR. Ads in the first position on the first page of Google have an average CTR of 7.11%. LinkedIn Ad Stats. Display PPC Stats.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

Launch Marketing

MAY 25, 2022

With this in mind, your post might be written more along the lines of “Looking for more ways to generate a higher CTR using A/B testing for your display ads? LinkedIn, Facebook, Twitter ). Get tips that drive B2B tech ads to the final destination.”. It might not seem like a big difference but look at the keywords in both examples.

Social Media 125

Social Media Optimization Media Keywords 125

Scoop.it

MARCH 2, 2023

For example, while a fashion brand might gain a lot of success off Instagram, an IT company might get the most ROI out of LinkedIn. Click-through-rates (CTR) Click-through rates (CTR) are the percentage of visitors that clicked on your CTA (call-to-action). Of course, which platform you leverage depends on your business type.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

SalesGrape

NOVEMBER 3, 2023

Platforms like Facebook and LinkedIn offer advanced targeting options based on demographics, interests, behaviors, and more. For instance, B2B companies often find success on LinkedIn due to its professional nature and networking opportunities within specific industries or job titles.

Lead Generation 52

Lead Generation Social Media Generation Media 52

Vidyard

MARCH 23, 2021

Total Video Click-Through Rate (CTR) 3.4 Link Click-Through Rate (Link CTR) 4. It’s only through tracking views, attention spans, click-through rates (CTR), and more that we can identify which videos work, and whether they help to generate leads, crack key accounts, add pipeline, retain customers, or realize revenue.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

SocialPilot

FEBRUARY 9, 2024

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing). Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Adobe Experience Cloud Blog

MARCH 25, 2015

Dark posts are ads that you can create and promote without publishing them on your company’s LinkedIn page or Facebook timeline. Facebook and LinkedIn both offer this feature (although on LinkedIn it is called “Direct Sponsored Content”). Here is an example of an A/B test we recently ran on LinkedIn using dark posts.

Relevance 48

Relevance Linkedin Facebook Enterprise Management 48

Outgrow

DECEMBER 17, 2020

So, we dug deeper to check if the industry-wide CTR figures were holding up. Surprisingly, the average click-through-rate (CTR) remained steady or improved in some cases. The overall CTR average settled at 1.02% and industries like beauty (26%) and fashion (12.3%) saw an increase in CTR.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Vidyard

OCTOBER 10, 2018

via GIPHY Nearly half (46%) of companies report their teams are highly aligned, according to a study from the Content Marketing Institute and LinkedIn —the highest level yet. At Terminus, the sales team boosted its response rates by 3x and netted a 37% higher click-through rate (CTR).

Top of Funnel 108

Top of Funnel Paid Search Agency Account Based Marketing CTR 108

Anyword

SEPTEMBER 9, 2022

In a test run by Anyword’s creative team, we found that for celebrity content, very short ads (about one to two words) had a 36% higher CTR than the average for celebrity content as a whole. By analyzing our wide dataset of ads, we found that, in some cases, CTR jumped by 2X just by using emojis. Have A Consistent Brand Voice.

Social Media 98

Social Media Conversion Media Tips 98