Remove spam
article thumbnail

How To Measure Email Marketing Success: The Essential Guide

Optinmonster

Open Rate Your open rate is the percentage of your email recipients who opened your email. This is an important email metric to measure because your email campaigns won’t do a thing unless your subscribers are actually opening and reading them. Let’s take a look at each of these nine metrics.

article thumbnail

B2B Email Marketing: Maximizing Engagement and Conversions

Binary Demand

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. Website sign-up forms, lead-generating efforts, and email content exchanges may do this. Compliance and Consent: Follow the GDPR and CAN-SPAM Act when email marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Email Marketing: Maximizing Engagement and Conversions

Binary Demand

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. Website sign-up forms, lead-generating efforts, and email content exchanges may do this. Compliance and Consent: Follow the GDPR and CAN-SPAM Act when email marketing.

article thumbnail

Email Marketing vs. Social Media: Is There a Clear Winner?

Optinmonster

Instead, you can measure your email marketing campaigns through other important metrics: Number of email subscribers Click-through rate (CTR) Deliverability rate Unsubscribe rate Bounce rate Open rate The number of email subscribers is unique to a brand or how effective their email optin campaigns are.

article thumbnail

How to Utilize B2B Email Marketing to Scale-up Your Business

SendX

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? Plus, it doesn’t hurt to know that open rates are 31% higher in segmented rather than non-segmented campaigns , CTRs 100.95% higher, and the number of people who unsubscribe 9.37% lower.

article thumbnail

Activation: The Missing Component of SaaS Search Marketing

Directive Agency

Key Points: Search marketing is incredibly effective in driving traffic and leads with purchase intent. You must build a lead nurturing process to generate more revenue for those without purchase intent. Email campaigns, lead generation content, and other campaigns can be useful to improve your lead volume.

article thumbnail

Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence

Industrial Marketing Today

My client wanted to gain a better understanding of Web site interactions that could be tied to a specific email and help him refine his landing pages to improve his lead generation efforts. The problem with basic email metrics of open and click-through (CTR) rates is that they are very limited in their usefulness.