100 Email Marketing Statistics: Ready Reference to Why Email is the King

SendX

58% of consumers open their email first thing in the morning. [2]. As many as 20.41% emails are opened within the first hour of delivery. [3]. 46% of marketers consider email marketing an important lead generation tactic, while 47% consider it important for lead nurturing. [18]. 44% of B2B marketers consider emails their largest source of lead generation. [19]. 59% of B2B marketers cite email as their top channel for revenue generation. [23].

100 Email Marketing Statistics: Ready Reference to Why Email is the King

SendX

58% of consumers open their email first thing in the morning. [2]. As many as 20.41% emails are opened within the first hour of delivery. [3]. 46% of marketers consider email marketing an important lead generation tactic, while 47% consider it important for lead nurturing. [18]. 44% of B2B marketers consider emails their largest source of lead generation. [19]. 59% of B2B marketers cite email as their top channel for revenue generation. [23].

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Optimising Your B2B Email Marketing Click Through And Open Rates

The Lead Agency

Are you looking for ways to increase your click through and open rates for your next B2B email marketing campaign ? Email marketing may be one of the most economic and effective ways to nurture and mobilise existing leads and customers. In the context of B2B marketing, email plays a central role in generating and nurturing leads. Compared to other marketing tools email marketing has a wide reach and can help you isolate and nurture leads if you do it right.

What Is Lead Generation in 2019

Albacross

What is Lead Generation? lead generation ? If you’re a sales rep or a founder of a B2B company, you probably already have at least some experience generating leads. But contrary to popular belief, lead generation isn’t just about cold-calling or ? In this article, we’ll run you through exactly what lead generation entails, and outline some of the lead generation tactics you can implement in 2019 that will skyrocket your revenue.

The Best Lead Generation tools for 2020

Valasys

Sales & lead generation are the processes that are clearly correlated & hence are very important for the B2B marketers. The marketers need to carefully choose the best lead generation tools for 2020 & beyond, to do away with the constant struggle of lead generation. ManyChat : ManyChat boasts of fetching 80% more open rates & 25% CTR, the messenger feature from ManyChat is highly beneficial for lead generation.

Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence

Industrial Marketing Today

My client wanted to gain a better understanding of Web site interactions that could be tied to a specific email and help him refine his landing pages to improve his lead generation efforts. The problem with basic email metrics of open and click-through (CTR) rates is that they are very limited in their usefulness. Here’s why: Open rates are tracked using a one pixel image embedded in the body of the email message.

How Well is Your Content Performing? (Industry Benchmark)

PureB2B

For instance, if you have a personal blog, you may want to focus on things like website traffic, bounce rate, and time spent on your site. Conversion Rate. Your conversion rate is the percentage of your audience who convert to customers. Bounce Rate.

Activation: The Missing Component of SaaS Search Marketing

Directive Agency

Key Points: Search marketing is incredibly effective in driving traffic and leads with purchase intent. You must build a lead nurturing process to generate more revenue for those without purchase intent. Email campaigns, lead generation content, and other campaigns can be useful to improve your lead volume. Integrate sales and marketing to activate your leads and generate sales. This is where lead activation comes into play. lead ?

How to Measure the Effectiveness of Inbound Campaigns

SmartBug Media

Deliverability rate: This is the percentage of emails that didn’t hard or soft bounce, but actually made it to your recipients’ inboxes. Open rate: Although many brush off the open rate as a metric purely dependent on the email’s subject line (or subject lines, if you’re testing), there’s quite a bit more at play: Day of the week, time of day, sender name/appearance, and recency of engagement with your brand, just to name a few.

Engineering Virality into our Pre-Launch Campaign Drove 42% More Leads (Play-by-Play)

Ladder.io

It’d be nice to generate a bunch of signups for free. We drove 383 incremental leads from sharing (906 leads total), representing a 42.3% We’ve also launched SaaS tools internally and externally, and we share everything we learn on the blog you’re reading — responsible for 60% of our new client leads! As one of the leading growth marketing agencies, we have a team of 40+ growth marketers testing every new channel, strategy and tactic we can think of. Leads.

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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. A disciplined B2B marketer should understand the different dynamics, budgets, and expectations typical of each lead generation channel. Facebook Lead Ad.

How to Increase Your Database with Qualified New Leads

Kapost

How are your lead gen numbers looking right now? Historically, email is the leading channel for Kapost’s new name acquisitions, which means emails we send to our existing database are the largest source of new emails to our database. Email is the leading channel for Kapost’s new name acquisitions, which means emails we send to our existing database are the largest source of new emails to our database. Intermediate Content Marketing Lead Generation

199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. Additionally, 72% say it has ultimately increased the number of leads. (CMI).

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How to Measure Email Success in 2015: A Call to ROI

The Point

Improving email campaign measurement won’t generate more leads or better leads, in and of itself, but it will help accomplish both those goals by providing the data necessary to identify what’s truly working. News Flash: opens and clicks do not measure the success of an email campaign. The only way to really gauge email success is to measure the impact that leads generated by a campaign have on pipeline and revenue. Opens/Open Rate.

How to Measure Marketing Automation Success

Sharpspring

Over time, you can refine your goals and specific activities that are meaningful to your business: Number of new leads. The response and engagement metrics speak to how prospects and leads are engaging with your content. Of those leads, how many deals were closed?

Are You Looking Deeply Enough Into Your Digital Marketing Analytics?

Biznology

Click-through rates (CTR) and open rates are important, but they aren’t enough. You should also be looking at the business metrics you’ve set up – leads generated or sales closed – and determine whether your email efforts are yielding the results you need. With the top line being the number of subscribers on your list and the bottom line being conversion rate.).

How to Establish Marketing Channel Benchmarks to Help Manage Lead Expectations

Heinz Marketing

But without proper benchmarking and analytics, meeting lead and sales expectations is tough– Especially if you are unable to forecast how campaigns might perform or set appropriate marketing budgets to achieve sales goals. To begin, I start by creating an excel spreadsheet listing each channel separately and recording impressions, clicks, click-through rate, number of leads generated, conversion rate, ad spend, and cost per lead.

Industrial E-mail Marketing: Use Application Notes to Engage Engineers

Industrial Marketing Today

The problem with basic email metrics of open and click-through (CTR) rates is that they are very limited in their usefulness and flawed to some extent. Open rates are unreliable because they only track emails in HTML format with a small transparent graphic. If your subscribers have set their email client to block images (default state in Outlook, Gmail and many other programs) or view your emails in their in a preview pane, those will not be counted as opens.

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A Better Way To Show Your Campaign’s Key Marketing Metrics

Marketo

The Q1 campaign had a 30% CTR, 15% conversion rate, and led to 150 MQLs.”. If you are trying to generate new leads then using marketing qualified leads ( MQLs ) as your success metric is better than looking at open rates. Now that you have fewer metrics to determine your success rate, how do you answer the question of “Is 150 MQLs good?”. Let’s take the example of lead generation activities. As marketers we love metrics.

How to Improve Email Newsletter Performance? Here’s the Engagement Opportunity You’re Missing

SnapApp

When it comes to lead generation and ROI, email continues to dominate. Including interactive content experiences like polls, quizzes, and interactive video takes you beyond the open and click rates. . By “activate” I mean something more than just opening, scanning, reading, or even clicking. The big “play” overlay button is the central driver and leads to a video. . Industry Relevance: Newsletter Email and Interactive Content for Lead Conversion.

The Essential Email Marketing Metrics You Should Be Tracking

Hubspot

Generate more leads? To convert more existing leads into customers? 1) Clickthrough Rate. Clickthrough rate (CTR) is likely the first answer you''ll get when you ask an email marketer what metrics they track. From there, you can track how your CTR changes over time. CTR is also frequently used for determining the results of A/B tests, as these tests are often designed with the intention of finding new ways to get more clicks in your emails.

Optimizing for Return on Ad Spend Using LinkedIn Metrics

Content Standard

These metrics are specific to the campaign goals and objectives that you set: cost per result (conversion), average click-through rate (consideration), average cost per click (consideration), and average cost per impression (awareness). Start by setting up a key result for each campaign—the main objectives LinkedIn offers for this are brand awareness, website visits, engagement, video views, lead generation, website conversions, and job applicants.

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How Account-Based Advertising Benefits B2B Businesses

Valasys

There are the following key features of an account-based advertising framework: The advertising assets should be delivered to the audiences in specific accounts with custom messaging The account-based digital display advertising allows marketers to generate higher Click-Through-Rates (CTRs), web engagement & pipeline The best account-based advertising agendas are integrated piloting, testing & personalization.

Top 10 Essential Triggered Email Marketing Campaigns for 2020

Valasys

The extended benefits of triggered email marketing campaigns include: Lead Nurturing Delighting your customers to inspire brand advocacy and positive word-of-mouth-marketing (WOMM) Improvement in Customer Retention Reduced time on sending operational and Repetitive Emails, & Building Brand Equity. higher open rate than normal email marketing campaigns. The real-time triggered email campaigns, when done right are capable of generating instantaneous conversions.

Stop Measuring These Vanity Metrics in Your Marketing Campaign

Hubspot

Did you know engagement rates for branded Facebook Pages have declined by more than 20% since last year? An Actionable Metric: Engagement Rate. Instead, use Facebook Insights , Facebook’s free analytics tool, to check which posts generate the highest level of engagement -- this includes comments and shares of specific posts. Actionable Metrics: Bounce Rate, Social Shares. In other words: high bounce rate = bad. Email Open Rate.

38 Handy Stats to Prove the Value of Personas

Cintell

You know deep down that personas lead to more EMPATHY in your organization, and are a vehicle for customer-centricity as your team members internalize the challenges and problems faced by your customers. New product launches: Ex: $1B+ Global Workforce Management Software saw 28% higher campaign response rate (SiriusDecisions). Persona-based campaigns: EX: Siemens 200% higher engagement rates and 50% + CTR from persona-based nurture campaigns (SiriusDecisions).

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24 Exceptional Email Marketing Tips, Techniques and Tactics

Webbiquity

crafting email subject lines that will lead to opens and click-throughs, designing messages that are distinctive yet clear on any device, and most importantly, creating content that both provides value to the recipient and achieves organizational goals. How can you craft killer subject lines that maximize open rates? Marketer Concern: Email Hit By Problems, Inbox Rates Drop by MediaPost. Email Campaign Volumes Surge, Open Rates Stronger by MarketingProfs.

Lead Nurturing Strategy: Why and When Do You Need One?

Belkins

We mention lead nurturing all the time like it’s something obvious. We’ve been in B2B lead generation for quite a while. It’s time to add some clarity to the meaning of lead nurturing and address the following topics: The concept of a lead nurturing strategy; The importance of lead nurturing strategy in your sales cycle; The basic elements of lead nurturing strategy. What is lead nurturing? How is lead nurturing done?

The Essential Marketing & Sales Metrics Your Team Should Track

Hubspot

Open Rate. Open rate is calculated by taking the number of times an email was opened, and dividing that by the number of times that same email was delivered. While open rate is sometimes said to be misleading , the metric is still an important one to measure. If you're optimizing your email for clicks, but the open rate is low, you will still have fewer conversions. Clickthrough Rate. Unsubscribe Rate. Leads.

Choosing The Best Time To Send An Email

Belkins

However, there is a difference that is very relevant to your open rate and response rate. Sometimes, your sales templates make your conversion rate skyrocket. According to their research, Tuesday emails get the highest open rate (from 19,9%). That makes Tuesday a good day for sending introduction emails for lead generation. A golden middle, Wednesday can bring you up to a 20,6% open rate. Timing is everything.

How LinkedIn Ads Work: Driving Engagement and Conversions With B2B Audiences

Content Standard

Today, it’s the number one platform for B2B lead generation and home to 610 million professionals , with four of five of these members driving business decisions at their respective organizations. It’s a mature audience, with the highest adoption rates among 25- to 29-year-olds (44 percent) and 30- to 49-year-olds (37 percent). Lead Gen Forms: To capture user data as quickly and accurately as possible, you can leverage LinkedIn’s lead gen forms.

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The New Email Nurturing Strategy That Improved Our Engagement By Over 1,000%

Hubspot

There’s been a ton of research about lead nurturing and its ability to affect a funnel. We know that, on average, we see more qualified leads, shorter sales cycles, and larger purchase amounts made by nurtured leads when compared with non-nurtured leads. Through helping your leads, users, and customers answer questions and tackle challenges, you build trust and prime them to buy from your company. 30% open rate (OR), and a 14% click-through-rate (CTR).

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24 Exceptional Email Marketing Tips, Techniques and Tactics

Webbiquity

That means email marketers need to be more thoughtful and creative in terms of attracting subscribers, crafting email subject lines that will lead to opens and click-throughs, designing messages that are distinctive yet clear on any device, and most importantly, creating content that both provides value to the recipient and achieves organizational goals. How can you craft killer subject lines that maximize open rates? After 24 hours, the open rate is near zero.

The Ultimate Guide to Email Marketing

Hubspot

You should use email to build upon an existing relationship with your subscribers and leads by providing relevant, valuable information that will help them take action on their goals. On average, email generates $38 for every dollar spent, which is a 3,800% return on investment.

7 Best Practices For B2B Video Marketing

Valasys

From our experience, campaigns frequently generate 50%+ email open rates and 40%+ CTRs. B2B Video Marketing for Lead Nurturing: According to HubSpot, B2B video marketing is beneficial for email nurturing & for lead nurturing in general & helps improve customer engagement by improving the Click-Through Rate (CTR) by 300%. . Prologue: The use of B2B Videos marketing is one the rise.

Are You Measuring Right in Your Content Marketing?

Content Marketing Institute

Will those oh-so-clever memes lead to more newsletter sign-ups? While a single piece of content rarely generates a direct conversion, your overall strategy should make a measurable contribution to growth. Rand explains how web analytics can lead to bias in marketing’s expectations.

Top 10 Best Email Marketing Services Software Platforms for 2020

Martech Advisor

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. The tool is claimed to be an ideal fit for lead nurturing campaigns.