13 Best Keyword Research Tools to Boost Your Organic Traffic


In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. One of the best ways to solve that problem and boost your traffic is with keyword research tools. Google uses keywords as an important SEO ranking factor.

5 Ways B2B Technology Companies Can Build PPC Negative Keyword Lists

KoMarketing Associates

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. This is where highly targeted negative keyword lists come into play. It is essential to understand how to align keyword targets to applicable industry verticals.

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Featured Snippets: How to Increase Your Organic CTR


If you want to rank for these short queries, you have to be on top of your page structure and provide the answer in around 40 to 50 words. It’s 41 words long and succinctly answers the question. For each major action, you simply start the H2 with the words “Step X.”.

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3 Keyword Research Trends to Reshape Your Content Optimization

Content Marketing Institute

No matter what your content marketing strategy is, keyword research is the fuel. Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. Google no longer focuses on so-called keyword strings.

10 Compelling Reasons Why You Should Make Keyword Planner Your Friend

Unbound B2B

Figure 1: Global Digital Reach A keyword planner allows you to do keyword research so that you can understand what people are looking for. Google Keyword Planner (KWP), is a great tool that you can use for keyword research. 1) Find the Search Volume of Keywords.

7 Ways to Use Google’s Keyword Planner That You Haven’t Thought Of


If you’ve used Google AdWords, you’re probably familiar with the Google Keyword Planner. From there, click the Tools icon, then click Keyword Planner in the menu that flies out. So, now that you’ve got access to Google Keyword Planner, what can you do with it?

Seven Common AdWords Mistakes to Avoid


In fact, recent WordStream research highlighted on eStrategy Trends reveals that, for keyword phrases with “high commercial intent,” almost two-thirds of all clicks are now on paid ads. A keyword with a low CTR and a $10.00 Using the wrong keywords.

An Expert’s Thoughts On How To Scale ‘Single Keyword Ad Groups’ (SKAGs)


Our Growth Analysts at Ladder noted some issues with ‘keyword stuffing’ in a few Google Ads campaigns recently. The Problem With Keyword Stuffing. Keyword Stuffing is defined as putting too many dissimilar keywords in the same ad group.

5 Things We’ve Done to Increase Our Organic CTR by 300%


Whether organic click-through rate (CTR) affects Google rankings is no longer a question. CTR along with the dwell time (how long someone spends on your website) are two critical things that RankBrain focuses on. On a Mission to Give Our CTR a Boost.

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How to Get More Insight Into Your Encrypted Keyword Traffic


Like when our friends at Google decided to start blocking certain keyword data that searchers were using to find our website content. That’s quite the impact on precious keyword data. Luckily there’s a workaround that provides some insight into this “not provided” keyword data.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013


won’t show up in keyword research tools)? 82% of buyers say they trust a company more when its CEO and senior leadership team are active in social media. ( War of Words: Myth-Busting Social Media, SEO & Content Marketing ).

7 Keyword Research Mistakes That Stifle Your SEO Strategy


Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. there are kind of a lot of keywords out there.

How to Use Google Webmaster Tools for Better Post-Encryption Keyword Insight


Remember that day when Google encrypted all keyword data without telling anyone? While there continues to be much speculation around why Google decided to pull the plug on our beloved keyword data, the reality remains unchanged: no keyword data for you.

11 Simple Steps to Boost Your Organic Click-Through Rates


After all, the point of great content marketing is snagging a high CTR so that the effort you put into your content will boost your conversion rate. Identify your lowest CTR content. Plot your Organic Search CTR v. The keywords and pages in the top ten percent?

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17 Best Paid Media Tools for Marketers

Single Grain

Plus, all this is complemented by the fact that SEMrush has one of the biggest keyword databases in the world. See ads displayed for certain keywords in Google. Apply large-scale changes to your Ads account without wasting time by adapting existing keywords to target specific locations.

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Search Engine Marketing (SEM) Best Practices


Determine your budget: while there is no hard-and-fast rule for this, there are a number of factors that will affect the size of the budget required to optimize your return from search marketing: Number of keywords—more keywords means a higher budget. Optimize your keyword bids.

How to Improve Your Amazon Ads to Increase Sales

Single Grain

There are a few simple steps to help you start optimizing your Sponsored Product Ads: Step 1: Automatic targeting is your best bet when you’re starting out, as it enables Amazon’s search algorithms to recommend potential keywords for your niche products. Step 2: Target 30-40 keywords.

30 Actionable Content Marketing Tips for Digital Marketers

Single Grain

Not only do you look a little silly to your potential customers if you can’t spell (particularly with spellcheck on every platform from Word and Google docs to WordPress), but you may also see a drop in rankings. They want to hear the word “free.” In addition, check your keywords.

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27 More Remarkable SEO Guides, Tips and Tactics


That makes, as Brent explains, CTR optimization as important as SEO. exact keyword match domains0 over the next few years. Best Guides to SEO in the Keyword (Not Provided) World. Overcoming Google’s Keyword ‘Not Provided’ Data by Web Marketing Today.

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How to Know if Your Website’s Traffic Quality Is Poor (And How to Fix It!)

Single Grain

” In other words, a site visitor is said to bounce when they visit a web page but then do nothing else. Depending on your business goals, you must target high-intent keywords that are commercial in nature. PPC ads around commercial intent keywords can result in good ROI.

100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

PPC delivers fast results, being able to get you on the first page of the SERPs for your keywords in just one day. The average CTR on Google Ads is 3.17 On the display network the average CTR is 0.46% across all industries. Google Search Ads CTR by Industry.

SMX East 2016 Day 2 – SEM for Brands, SEM Testing Best Practices, SEM + TV, Beyond Search, Multi-Channel


Every brand is at a different point in its SEM journey – for some, SEO departments manage keyword lists, while others are starting to focus on secondary search engines. The company’s SEM ads showed a 98% increase in click-through rate (CTR) and a -32% decrease in CPC.

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How To Get the Most Out of AdWords Expanded Text Ads

KoMarketing Associates

Since the description lines are consolidated you don’t have to do anymore word order gymnastics to get your longer words to fit towards the end of the first line of description text. Expect CTR to Rise and Adjust Budgets Accordingly.

How Google Ads Can Boost Your SEO Results (Really!)

The Lead Agency

Google Ads can provide a wealth of useful audience and keyword-specific data that can be used to inform an SEO campaign before wasting a lot of time and money figuring out what works with slower SEO results. Google has said over and over again that SEO is not a paid activity.

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20 Content Marketing Tools to Rely on From Start to Finish

KoMarketing Associates

Google (Site:, Keyword Planner, Search Console). The Keyword Planner tool is great for analyzing keyword volume and competition, and also offers up long-tail related queries that you may not have otherwise thought of focusing your efforts on.

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Cyber Security Benchmarks: Are You Paying Too Much For Your MQLs?

Marketing Envy

In Amit Lavi’s words, CEO of Marketing Envy, “every Marketing Qualified Lead (MQL) secured is a gem.”. It can be expensive to run Google Ads campaigns, since there’s huge competition for the same keywords. The main KPIs to follow are: Click-Through Rate (CTR). A CTR of 2.2%

SEO Best Practices for Landing Page Optimization

KoMarketing Associates

If you can estimate what a reasonable conversion rate would be, and you know roughly how many organic searches are happening for the keyword you want to target, all you need to know next is what a potential click-through rate from the search results might be. Pick your keywords wisely.

Friend or Frenemy: the Synergy Between SEO and PPC


For example, Sammy’s sales campaign includes paid advertising on search engines for the keyword “wool toque.” This results in a better CTR for organic traffic. In a word: authority. How does keyword research differ between PPC and SEO?

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Integrated Marketing: 10 Digital Campaign FAQs You Must Know


Read These 10 FAQs Before Your Next Campaign: #1 – How important are keywords in contextual campaigns? Keywords play a large role in contextual campaigns and integrated marketing. When they’re provided as part of a Managed Solution, keyword lists are often recommended.

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15 Secrets To Creating The Perfect Meta Descriptions


In other words, aside from forgetting about meta descriptions altogether, using the same ones across multiple pages or utilizing low-quality meta descriptions, here are SEOs’ 15 best tricks to help boost organic CTR simply by convincing consumers to click on your links in the SERPs: 1.

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What Is A/B SEO Testing?

Single Grain

This type of SEO A/B test allows you to determine the ideal length of your product description before committing to writing an extra 150 words for each product — without knowing whether it’s worth it. Even if you only have 50 keyword ranking positions, you don’t want to lose them.

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What Are YouTube Tags & Why Are They Important?


YouTube is the second largest search engine in the world , so keyword-optimizing your videos on the platform is just as important as keyword-optimizing your blog posts for Google. One of the best ways to keyword-optimize your videos for YouTube is leveraging tags. We’ll also show you three YouTube tag generators that can help you discover the keywords that could rocket your videos to the top of the platform’s search results. Keyword Keg.

5 Types of SEO Audits for B2B Organizations

KoMarketing Associates

First, consider performing a “[keyword] site:domain.com” search to uncover whether duplicate content may exist on the website. This free resource scans content (up to 1,000 words per search) and notifies users of any complete sentences that already exist somewhere on the web.

Why SKAGs Are No Longer a PPC Best Practice (and How to Respond)


You stumble upon a “hack” for optimal keyword performance, your elusive unicorn: the SKAG (Single Keyword Ad Group). You’re relying more and more on scripts and keyword exclusions to preserve the integrity of your approach. Why Single Keyword Ad Groups once made sense.

The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs


billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Keywords. These search queries are called “keywords”.

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55 AdWords Ad Copy Tests Every B2B Marketer Should Try

KoMarketing Associates

When you assess how ads have performed, measure them like this: CTR. Just enter the conversions you truly value – like demos, or perhaps a request to be contacted by a salesperson, or even a return visit to your website – as the CTR. That’s going to get you a really low CTR, but it will have you optimizing your ads for what actually matters… which is not how many clicks you can get. You can tell a story in as little as six words.

What is a good CPM? Why cheap CPMs aren’t always the best


The M in CPM stands for “Mille,” derived from the Latin word for 1,000. Contextual keyword targeting vs. contextual category targeting. Contextual keyword targeting allows advertisers to target URLs based on the keywords that appear within website pages.

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