Best of 2008 (So Far) - Web Marketing Research, Part 1
WebMarketCentral
SEPTEMBER 15, 2008
Eyeing Prices as Search Keeps Growing by eMarketer This article summarizes a recent SEMPO study detailing "multiple reasons for SEM spending growth, including advertiser demand, rising keyword and pay-per-click campaign costs, small-to-midsized business SEM use and increased behavioral and demographic targeting." UM Finds Web 2.0
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