keyword vertical 
Crimson Marketing
OCTOBER 15, 2015
.” When you put all your eggs in the tools basket, you can “become pigeon-holed in a vertical, which actually leads to a narrow perspective and lost understanding of the overall space.” “It’s much more interdisciplinary, and mere keyword optimization and proper site architecture won’t get you as far as it used to. .
Outgrow
MAY 5, 2020
A four-time Ad Age Agency of the Year, Duncan Channon specializes in three verticals, namely strategy, creative, and media. Also, they strategized NHL.TV’s targeted branded keywords. Named 2019 SEM Agency of the year, Metric Theory is a popular ad agency. The campaign also witnessed 250,000+ YouTube views. Duncan Channon.
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QuanticMind
OCTOBER 24, 2017
O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. Google ran an independent study with 140+ advertisers across multiple verticals. Using these tools, advertisers across verticals like such as retail and telecom measured 7 billion store visits in AdWords.
Webbiquity
SEPTEMBER 30, 2014
Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search? Which tools and reports are most helpful?
QuanticMind
SEPTEMBER 29, 2016
Granular location segmentation can often provide performance lifts in search engine marketing (SEM). High-resolution, professional-quality images for aspirational verticals such as retail and travel, or authentic-looking user-generated content for verticals such as service, whether authenticity and trustworthiness are important.
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