SmartBug Media

MARCH 19, 2021

Why Transparency Matters in Social Media Management. The SEM Post. It helps when your content and targeted keywords are ranking high in search engine results and you’re able to bring a steady stream of new organic traffic every month. A comprehensive guide on using Google Trends for keyword research. The WordStream Blog.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

QuanticMind

OCTOBER 24, 2017

O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). Note: Keyword-level bidding is not available in Shopping.)

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Adobe Experience Cloud Blog

JULY 23, 2009

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. Yet the AdWords default is to rotate the ad with the highest CTR more often. We think this will continue to be a trend.

CPC 48

CPC Cost Per Click B2B Thought Leadership Thought Leadership 48

Unbounce

MARCH 7, 2019

You’re studying PPC best practices, looking for ways to level up your SEM campaigns and boost ROI from Search. You stumble upon a “hack” for optimal keyword performance, your elusive unicorn: the SKAG (Single Keyword Ad Group). Why Single Keyword Ad Groups once made sense. It’s 2015.

PPC 111

PPC Practices SEM Best Practices 111

Single Grain

MARCH 4, 2022

Search Engine Marketing (SEM). Transparency. Transparency is crucial in marketing, and the best digital marketing agencies keep their methods open to scrutiny. Visit the agency's website and see whether they have kept everything transparent or not. They create ROI-focussed ad copy to boost CTR and drive more leads.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

QuanticMind

OCTOBER 31, 2016

Now that right-rail ads are a thing of the past, PLAs are arguably the biggest winner in paid search, with top placement on search engine results pages (SERP) and massive clickthrough rate (CTR). Still, your day-to-day approach to Google Shopping matters, which means keyword stuffing and pop-up windows are both to be avoided!

Google 40

Google Advertising Agencies Paid Search Agency Mobile Advertising 40

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). SEM & SEO & PPC & CTR. SazBean ( Social Network Analytics Measurement Social Media ). Sarah Worsham ( @sazbean ). June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100