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Search Engine Marketing (SEM) Best Practices

Webbiquity

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1. Higher goals require a larger budget.

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Data-Driven Attribution and SEM [ebook]

QuanticMind

According to Viktor Mayer-Schönberger and Thomas Range in their work in the Harvard Business Review : “To compete against digital champions, [most business leaders] will have to overcome not just scale and network effects but especially new, data-driven feedback effects.” Download this eBook to start improving CTR and other KPIs today.

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The Ultimate Guide to PPC

Hubspot

So, why would you pay for ads when you can reach your audience organically through great content and strategically-placed keywords (otherwise known as SEO )? The answer is: keywords have become increasingly competitive. Below, we review the main elements of a PPC campaign, ranging from broad to the more specific. Quality Score.

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Google AdWords Average CTR and Best Practices

WebMarketCentral

It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. Across all of the sources I was able to find, the average fell into the range of 1.1-2.2%. That range includes both B2B and B2C ads (the latter tend to generate higher CTRs). 1.2%, 1%-2% and 3%-5%.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). This will keep your products in a similar price range. Featuring: Kishore Kanakamedala of @Google.

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17 Best Paid Media Tools for Marketers

Single Grain

Plus, all this is complemented by the fact that SEMrush has one of the biggest keyword databases in the world. See ads displayed for certain keywords in Google. Apply large-scale changes to your Ads account without wasting time by adapting existing keywords to target specific locations. CTR, long-tail keywords.

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Ecommerce PPC Audit: The Complete Checklist

Single Grain

By conducting Google Ads PPC audits, businesses can identify which campaigns and keywords generate the highest ROI, which ad copy and landing pages are most effective, and which campaigns require adjustments or optimization. Negative keywords can help save money on advertising spend. Pick the ones that are not relevant.

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