Remove keyword psychographic
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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). Note: Keyword-level bidding is not available in Shopping.)

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Why SKAGs Are No Longer a PPC Best Practice (and How to Respond)

Unbounce

You’re studying PPC best practices, looking for ways to level up your SEM campaigns and boost ROI from Search. You stumble upon a “hack” for optimal keyword performance, your elusive unicorn: the SKAG (Single Keyword Ad Group). Why Single Keyword Ad Groups once made sense. It’s 2015.

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