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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Jeanne posts case studies, blogs on click-through-rates, drip email marketing campaigns, ROI generations, and everything that has the keyword email marketing in it. He also posts about email marketing trends, one-on-one email marketing, email design, and a couple of things on data privacy. Why should you follow her?

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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM. The upside of this method is to mitigate the impossible task that large-scale advertisers have of managing literally millions of keywords – a job too big for a few human beings to handle. Featuring: @jdischler.

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17 (of the) Best AdWords and SEM Guides of 2011

Webbiquity

Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. 2 Little Known Ways To Increasing CTR And Quality Score by Certified Knowledge. AdWords Privacy Policy Updates, Just in Time! Keyword Match Types: The What and Why.

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SMX East 2016 Day 3 – Mobile PPC, Retargeting & Remarketing, Conversion Rates & Metrics

QuanticMind

Granular location segmentation can often provide performance lifts in search engine marketing (SEM). Since a higher CTR means a higher Google Quality Score, and Quality Score is inversely proportional to cost-per-click (CPC), these higher CTRS also mean a lower CPC. RLSA has an additional unique characteristic.