keyword 
Hubspot
DECEMBER 22, 2020
Avoid paid keyword traps. Sharing keyword intelligence is a standard best practice. Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. It's important to understand the intent behind search terms, because you want to avoid keyword traps.
QuanticMind
NOVEMBER 21, 2019
Amazon’s invasion of the SEM territory has officially begun. Today’s consumers visit Amazon to discover new products, read reviews on and/or price check a product. at least two weeks) of historical data, conduct a keyword-level performance analysis to identify the top-performing keywords that will help you reach your sales goals.
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Hubspot
AUGUST 8, 2019
So, why would you pay for ads when you can reach your audience organically through great content and strategically-placed keywords (otherwise known as SEO )? The answer is: keywords have become increasingly competitive. Search Engine Marketing (SEM). For instance, check out the ad that came up in my search for “hair plugs”.
QuanticMind
JUNE 14, 2017
Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM. The upside of this method is to mitigate the impossible task that large-scale advertisers have of managing literally millions of keywords – a job too big for a few human beings to handle. Featuring: @jdischler.
Outgrow
MAY 5, 2020
to highlight subscription price drops. Also, they strategized NHL.TV’s targeted branded keywords. It showcased the VASA experience and their incredible pricing. Named 2019 SEM Agency of the year, Metric Theory is a popular ad agency. Kiosk implemented a media campaign, paid social, SEM, and radio placements.
QuanticMind
OCTOBER 24, 2017
O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). This will keep your products in a similar price range. Featuring: Kishore Kanakamedala of @Google.
Navigate the Channel
OCTOBER 25, 2023
Perhaps because it directly correlates to the dollar amount spent on each keyword, CPC is often seen as one of the most important factors in a paid search campaign, and as a result, CPC improvement is often pursued by paid-search managers. Simply put, the more advertisers bidding on a single keyword, the more competitive it will be.
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