Convince & Convert

DECEMBER 15, 2023

Your audience is more aware now than ever before and taking every decision after considerable research. Optimizing your profile headline will ensure that your account comes up in the first few positions and gets more clicks when your prospects search for your service, product, or industry.

Social Media 157

Social Media SEO Cost Per Click Media 157

Go Beyond SEO

MARCH 12, 2024

In today’s highly competitive manufacturing industry, staying ahead of the game is vital. Developing customized PPC strategies is crucial for maximizing results in the manufacturing industry. By leveraging PPC, manufacturers can drive growth, increase sales, and outshine their competitors in a highly competitive industry.

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

Navigate the Channel

JULY 12, 2023

Benchmarking industry standards can guide email marketing goals. Email can also help build value, differentiation, and trust among prospects and clients alike,” according to market research company Insider Intelligence, formerly eMarketer. Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR).

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Bannerflow

DECEMBER 8, 2021

Although cookies have been heavily relied on within the industry (as of July 2021, 83% of US marketers said they were reliant on third-party cookies), solutions are being sought. According to Ofcom research highlighted by BBC News , UK media habits were transformed by the pandemic restrictions. Post-cookie solutions. The solution?

Advertisements 98

Advertisements Advertising Trends Mobile Advertising 98

Navigate the Channel

DECEMBER 20, 2023

Understand Keyword Research Keyword research is the foundation of effective keyword selection. To conduct thorough keyword research, consider the following steps: Identify Core Keywords: Begin with a list of core keywords that are directly related to your business, products, or services. RELATED: Do Keywords Still Matter?

Lead Ranking 65

Lead Ranking Lead Scoring Long Tail Marketing Cost Per Click 65

Bannerflow

SEPTEMBER 27, 2021

According to the latest eMarketer research , US display advertising is predicted to grow 27.5% However, across certain industries – for example, Financial Services, mobile devices aren’t quite proving quite as popular, with a notable decline in impressions. And across industries the numbers are even more impressive!

Display 98

Display Stats Advertisements Advertising 98

Scoop.it

JANUARY 19, 2023

Your main problem is SEO According to Backlink.io, the number #1 result on Google gets a click-through rate (CTR) of 27.6%. The second-placed result gets slightly above half the CTR of the first-placed result at 15.8%. And the first result has a 10x higher CTR than the tenth-placed result. The third result gets 11.0%

Traffic 91

Traffic Organization CTR Lead Ranking 91

Heinz Marketing

JUNE 27, 2023

Historically, it had been quite good for a long time with above industry average open and click rates. I researched everything email optimization, read blogs and articles, watched webinars, and spoke to experts over the course of months. We hit rock bottom that month with a CTR of 2.2%. I was feeling like a fraud.

Deliverability 101

Deliverability Email Marketing Optimization Work Management 101

QuanticMind

MAY 30, 2023

SOLUTION The Basis Technologies' Media Strategy & Activation Services team conducted market research to increase enrollment numbers. 12% CTR ( Benchmark: 10%-.11% A full funnel approach was used, leveraging upper, mid, and lower funnel tactics to drive awareness, site traffic, and increase enrollment. The campaign generated 94.4M

Top of Funnel 52

Top of Funnel Campaigns Advertising Agencies CTR 52

Anyword

MAY 9, 2022

This five-part series will dive into how you can take a data driven approach to Facebook Ads copywriting, using research-backed insights to improve your content’s form, targeting and engagement. How does ad copy length influence CTR for different content types? Ad Length + Different Content Types. ads in Finance.

Ads 98

Ads CTR Content Copywriting 98

Marketing Insider Group

MARCH 2, 2021

The content gap analysis process involves setting concrete goals, profoundly understanding your buyer personas, mapping the buyer’s journey, doing market and competitor research, and conducting an audit of your content assets. Do Market Research. The next step in performing your content gap analysis is conducting market research.

Analysis 321

Analysis Top of Funnel Work Management Lead Ranking 321

Marketing Insider Group

OCTOBER 28, 2021

Potential customers can read the article for new ideas they can use in their everyday life, and they just happen to learn about your industry credibility too. Leaving sufficient research out of the conversation. CMOs can help themselves by pushing back against requests they know won’t work, with the research to support it.

CMO 225

CMO Banner Ads Paid Search Agency Paid Social Agency 225

Bannerflow

NOVEMBER 22, 2021

The in-home entertainment industry has experienced a boom across the board over the past two years as a result of the Covid-19 pandemic. The entertainment industry and visuals such as video go hand in hand – so it’s no surprise one of the best entertainment ad trends is to use video in campaign creative.

Display 98

Display Advertisements Advertising Trends 98

Outgrow

DECEMBER 17, 2020

So, we did a fair bit of research and compiled this blog on Marketing Trends & Statistics Post COVID. Talking about the subcategories in the digital marketing industry, the same report also shows that display advertising grew by 0.3% Ad spends by the video game industry also increased by 80% YoY in the first two weeks of November.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Go Beyond SEO

FEBRUARY 15, 2024

Keyword research, meta-tag optimization, and compelling content creation are crucial for boosting relevance. Investing in on page SEO can establish your website as an industry authority and generate more leads and sales. One key aspect of on page SEO services is conducting thorough keyword research.

SEO 60

SEO Service High Quality Lead Lead Scoring 60

QuanticMind

JANUARY 24, 2019

Thus, smart PPC keyword research is non-negotiable. That said, PPC advertisers need to think beyond the most basic PPC keyword research strategies. Here are seven tips and tricks to expand your PPC keyword research strategy. Google’s autocomplete feature is both a valuable and underutilized tool for PPC keyword research.

PPC 53

PPC Keywords Top of Funnel Research 53

Bannerflow

NOVEMBER 16, 2021

Research has found that Brits are set to spend £200 billion on Black Friday and Christmas this year. In 2020, Bannerflow research found that Black Friday saw a 57% better click-through-rate (CTR) compared to the average day for display advertising. Our research has found video can boost engagement. better CTR.

Display 98

Display Cost Per Thousand Advertisements Advertising 98

Marketing Insider Group

NOVEMBER 9, 2020

Keyword Research and SEO Audits. Once we have a baseline for keyword ranking, it’s time to conduct keyword research. Keyword Research Is Audience Discovery. We start with seed keywords that are relevant to your industry, solutions, and themes. Our Keyword Research Is Ongoing. Next, we leverage keyword research.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

The Lead Agency

OCTOBER 8, 2020

This can be done by increasing click-through rates (CTR). The click-through rate of an organic campaign is the number of clicks you get divided by the number of searchers who seen the business listing (impressions). So, if 20 people see your organic search result, and 5 people clicked on it, you’d have a 25% CTR. higher CTR.

Organization 62

Organization CTR Lead Ranking Lead Scoring 62

Sana Commerce

AUGUST 2, 2023

Brand authority and credibility : High rankings in search results establishes manufacturers as industry leaders and experts in their respective niches. By strategically optimizing your website and content, you can position your manufacturing business as an industry leader and attract a steady stream of qualified traffic.

SEO 52

SEO Lead Scoring Lead Ranking Sales Qualified Leads 52

Schubert B2B

MAY 26, 2023

Well, the truth is that such a strategic marketing approach has become a multibillion-dollar industry over the last few years for a reason. With more people than ever before using social media platforms to research companies they may purchase from, content marketing has become an essential part of any marketer’s strategy.

Content Marketing 62

Content Marketing Work Management Marketing Management Paid Search Agency 62

Brandpoint

DECEMBER 13, 2018

However, industry experts regularly run tests and share their findings to determine what factors boost the ranking of content. Click-through rate (CTR) = clicks/impressions. Editing the meta title and description is one of the first things you can try to improve the CTR of a post. Thus, Post 1 has a much lower CTR.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

SalesGrape

NOVEMBER 3, 2023

It is crucial to identify which platforms align best with your target audience and industry niche. For instance, B2B companies often find success on LinkedIn due to its professional nature and networking opportunities within specific industries or job titles.

Lead Generation 52

Lead Generation Social Media Generation Media 52

ClickZ

JULY 4, 2020

Special focus on industry wise share of email marketing campaigns, region-wise email marketing stats, and the most read email content types. The COVID-19 impacted each industry in an accustomed fashion and these trends are an exact reflection of these unusual times. . The top three sender industries were: Government.

Marketing Budget 131

Marketing Budget Email Marketing Allocation Marketing & Strategy 131

Unbounce

NOVEMBER 21, 2021

While general email blasts have an average 3% click-through rate (CTR), lead nurturing emails have an average 8% CTR. Research what resources your competitors are sharing through email, and brainstorm: Unique content: What topics haven’t your competitors covered that your customers could benefit from?

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Generation 127

Optinmonster

DECEMBER 28, 2023

In fact, 43% of people use social media to research before buying. The average email unsubscribe rate across all industries is 0.26%. Across most industries, the acceptable benchmark for email bounce rate is 2%. And finally, the average email open rate across industries is 21.33%. Do emails work to drive sales?

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Moz

MARCH 23, 2021

This topic has already been covered many times in the SEO industry, and Google itself has covered the topic along with how to measure the metrics, so we won’t dive too deep into the metrics themselves. These are the URLs you need to research, determine why people are going to them, and then decide what you need to fix.

Analytics 75

Analytics SEO Marketing Websites CTR 75

ClickZ

AUGUST 27, 2021

However, industries like Insurance saw some of the highest open rates in 2021. In Acoustic’s newly released email and mobile marketing benchmark report , we evaluated the current state of email and mobile engagement in 2021 to help marketers understand how consumers respond to email across geographies and industries.

Mobile Marketing 131

Mobile Marketing Email Marketing Open Rate Correlation 131

Oktopost

APRIL 2, 2021

According to LinkedIn’s internal research, nearly 63 million decision makers scroll their news feed each month. You can see a breakdown of company size, job level, industry, and location. You can see their location, company size, seniority level, industry, and job function. Click-Through Rates (CTR).

Linkedin 78

Linkedin Analytics B2B Marketing CTR 78

Only B2B

APRIL 23, 2021

We understand the gravity and quest for quality leads and hence, it has been more than 7 stellar years Only B2B has been contributing to the B2B industry to boost many businesses. . Researching might be a bit time-consuming because you have to fetch information about those leads who are in actual need of your product/services. .

Ideal Customer Profiles 118

Ideal Customer Profiles Ad Building B2B Sales Qualified Leads 118

Sprout Social

APRIL 7, 2021

Also known as CTR, this is a ratio measurement of clicks to impressions. Combining data like your CTR and referral traffic yields your conversion rate. Listening insights reveal which industry hashtags draw the most impressions and which key phrases are likely to engage your silent audience. Click through rate. Conversion rates.

Social Media 136

Social Media Long Tail Marketing Media CTR 136

Scoop.it

SEPTEMBER 21, 2023

Many marketers use curation as a way to connect with other businesses and publications in their industry. As a result, you can improve your brand reputation and build your name in the industry with the right strategy. The average email open rate varies wildly based on the industry, primary audience, and much more.

Curation 81

Curation Click Rate Content Open Rate 81

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Bannerflow

JUNE 28, 2019

What is a good CTR? Try to use your own data and research to learn what works specifically for a campaign or a certain audience. CTR: The number of people who click on your ad after seeing it. Before you begin a campaign, research the best metrics to use and stick to them. What is a good click-through rate (CTR)?

Display 75

Display Advertising Agencies Advertisements Advertising 75

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Navigate the Channel

NOVEMBER 28, 2023

When you consistently offer insights, solutions, or expert opinions in your niche, you establish trust and authority within your industry. Establishing Industry Authority In the vast and competitive landscape of today’s digital marketplace, standing out as a credible and knowledgeable entity within your industry is crucial.

Lead Ranking 65

Lead Ranking Lead Scoring Thought Leadership Peer-to-peer 65

illumin

NOVEMBER 24, 2023

With autumn almost at a close, there are some industry insights worth investigating and analyzing to better strategize for the upcoming winter months. This research also shows that a significant number of adults (over 25%) tend to close a video within the first 10 seconds, while more than half of them will close it after 20 seconds.

Advertisements 52

Advertisements Advertising Trends Mobile Advertising 52