Remove long-tail
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Featured Snippets: How to Increase Your Organic CTR

Outbrain

When HubSpot ran a test, a page that achieved the No. For inspiration, check out the latest SEO training released by HubSpot Academy. It’s 41 words long and succinctly answers the question. Optimize the description box with some relevant long tail keywords. Featured snippets are eating up the search traffic.

CTR 50
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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor. HubSpot pioneered the buyer's journey in B2B before it was a big thing. SEM is the exact opposite.

PPC 101
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"Why Did My SEO Ranking Drop?" How to Find and Fix Falling Blog Posts Before It's Too Late

Hubspot

Here's an example of how a carousel result would look for a topic related to sales: and for the FS and PAA boxes: These typically appear in what's known as the “position zero” slot, meaning everything below is bumped down. CTR: Clicks divided by impressions. In late September, clickthrough rate (CTR) started falling.

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How to Detect, Repair & Profit From Underperforming Content

Hubspot

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. 2) Optimize headlines to boost CTR. New to keyword research?

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How to Find and Target High-Value Keywords for Your Business

Hubspot

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. Trickery is a fool’s game!

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7 Keyword Research Mistakes That Stifle Your SEO Strategy

Hubspot

For example, not all of the traffic that lands on HubSpot's site actually knows that we sell inbound marketing software. So while it's important to target a search term like "inbound marketing," it's crucial to also target a long-tail term like "how to get leads with social media." CTR for position 3.

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How to Run a Last-Minute Holiday Campaign Using PPC

Hubspot

Second, the more relevant your content is to a user's search query, the more likely it will appeal to that user, thus increasing your ad's clickthrough rate (CTR) -- which every search advertiser wants! A higher score leads to better positioning of your ad -- and again, a better CTR. Still not convinced? Why, yes it can!

PPC 28