Martech Advisor

SEPTEMBER 23, 2019

Look at impressions against click-thru-rate (CTR). If your CTR is super low, maybe you’re a little too broad, and a refinement by income or geography will dial it in. If your CTR is strong, consider broadening your targeting even more to get in front of more people. Business Goal: Driving Conversions. Keep talking to them.

Display 58

Display Paid Search Agency Marketing AI Tactics 58

QuanticMind

OCTOBER 24, 2017

Deep learning – Upgraded versions of Google’s machine learning models, which track GPS, Wi-Fi strength, bluetooth beacons, location history, search queries and visit duration. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS).

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Single Grain

JULY 31, 2023

Monitor the key metrics such as Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, and overall ROI. A high CTR means that your ad is getting attention and that people are interested in what you have to offer. Higher positions generally lead to better visibility and potentially higher CTR.

PPC 52

PPC Cost per Acquisition Conversion Cost Per Click 52

Single Grain

AUGUST 7, 2023

Location-based Marketing : Using GPS technology to send marketing messages to mobile users in specific locations. As a result, they: had a 450% CTR increase reached 6.8 Even though the average CPM (cost per thousand) on paid social media for Q4 2022 was $6.67, in-app ads generate a CTR of 0.56% globally. Google has 4.3

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52