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How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

Not only will we often uncover several different conversion “actions” on a website, but it is not unusual for several to function more closely towards lead nurturing objectives instead of generating direct sales action. Reporting CTR doesn’t tell a lot by itself.

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10 Tips To Improve PPC Performance


For experienced PPC marketers, creating a new account in AdWords, Bing, or Yahoo is an art form. Digital advertising is an ever-evolving puzzle, especially in the world of PPC, and the competition is constantly working to outrank and outperform our accounts.

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Trending Sources

8 Times When You Shouldn't Feel Guilty About Using PPC


Many marketers are moving away from using pay-per-click (PPC) advertising in lieu of more cost-effective lead generation methods, like blogging, social media marketing, and creating excellent offer content that drives net new leads and reconversions.

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How Even YOU Can Master PPC Campaign Management [TEMPLATE]


But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. So, how do you do PPC "properly" so you actually get leads at a reasonable cost? Step 1: Understand PPC Campaign Structure.

How to Distinguish Between PPC Pros and PPC Posers


They don't focus on an industry standard click-through rate (CTR) or a generic cost-per-lead (CPL) goal. The vast majority of paid search campaigns are way too similar, and generic keyword lists and straightforward ad copy pollute Google's real estate day in and day out.

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7 AdWords Features You Didn't Know Existed


Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. Google has cited that 70% of mobile searchers call a business directly from search results.

How to Design Content Remarketing Campaigns That Actually Work


What''s So Awesome About the Google Display Network? You''re going to learn how to use remarketing strategies with the Google Display Network to dramatically increase the effectiveness of your inbound marketing efforts. 2) What''s So Awesome About the Google Display Network (GDN)?

13 Bright Ideas for Running Smarter Retargeting Campaigns


This is the most common form of retargeting, and will be familiar to anyone retargeting through Google''s display network (Note: Google refers to retargeting as ‘remarketing’). Google has a really good guide on how to do this, which you can read here. PPC Advertising Daily

6 Ways to Reduce Wasted AdWords Spend


Even though I think Google AdWords is one of the greatest advertising systems there is, I’m the first to admit that Google makes it really easy to waste your money. As a bonus, ad extensions tend to increase your CTR and Quality Score , which save you even more money.).

Seven Expert Search Engine Marketing Guides


SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. My Best Advice on Improving Your Google & Yahoo Quality Scores by PPC Hero. How to quadruple a conversion rate by Google Website Optimizer Blog. Post on Google Buzz.

The Complete Display Ads Overview For B2B Marketers


Compared to search ads, display ads have lower cost-per-clicks (CPCs), but also lower click-through-rates (CTR) and lower conversion rates. Display is primarily used for brand awareness and you can upload email lists to “warm up” leads to your brand prior to sales outreach.

Hero Conference 2014: Key Learnings in Paid Search


I have attended several conferences in the past including SES and SMX Advanced; however, this was the first event that I’ve attended which was 100% PPC. The sessions contained various topics including lead gen PPC, eCommerce PPC, attribution, live audits (keyword research, ad copy, account audits), and much more. One thing is for sure, PPC is only going to get more and more time-intensive if you want to be better than your competition.

Content Retargeting: A Marketer's Guide to Getting Started


Our issues were not really all that unique -- data from Forrester shows that 96% of website visitors just don’t convert to a lead or sale. We chose the Google Display Network for our retargeting campaigns, simply because of the massive network size.

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads


Those firms will display your retargeting ads throughout the thousands of websites they represent (whether it is Google’s display network or the myriad of ad networks and exchanges). Here’s a strategy that can retarget audiences AFTER they become leads; but before they become sales.

Why B2B Marketers Might Want to Cozy Up to LinkedIn Ads


When it comes to pay-per-click (PPC) ads , Google is the undisputed heavyweight champion. In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks. Let's break down some of the benefits of using LinkedIn PPC ads, and dive into how you can use them effectively.

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6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

delicious b2bmarketing

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high.


Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads


Those firms will display your retargeting ads throughout the thousands of websites they represent (whether it is Google’s display network or the myriad of ad networks and exchanges). Here’s a strategy that can retarget audiences AFTER they become leads; but before they become sales.

26 Awesome Search Engine Marketing Guides


Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search? by PPC Hero.

The Paid Marketing Metrics You Must Measure

Modern B2B Marketing

CTR: Click-through rate of impressions to clicks as a percentage. Quality Score (AdWords): This is used by Google to measure the relevance of your ads to the keywords you’re targeting. Factors include CTR, landing page quality and relevance of the keyword to the ad and search query.

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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

PPC : Pay Per Click. UX : User Experience Online Marketing Acronyms CTR : Click Through Rate or Click Rate. SFA : Sales Force Automation. GA : Google Analytics. Marketing and Sales Pipeline Acronyms MAL : Marketing Accepted Lead. SQL : Sales Qualified Lead.

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Exploring 5 Essential Baidu Tools For B2B Online Marketers

KoMarketing Associates

In our last Baidu blog post , we introduced the basics for setting up a Baidu PPC account. Setting up a Baidu PPC account is just the beginning as B2B online marketers must consider the ongoing management and continued refinement of their Baidu advertising program.

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The 10 Biggest SEO Myths & Misconceptions to Watch for

KoMarketing Associates

The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game. Not only is Google extremely intelligent and able to understand what your content and website is all about, but you can actually face penalties for stuffing keywords on your page. Needless to say, Google quickly caught on. PPC can help improve SEO rankings.

Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates


For starters, it gives you absolutely massive reach on the Google Display Network (over 92% of sites on the web, in fact). Take a look at this data from PPC Hero : Image Credit: PPC Hero. on their path-to-purchase, or to convert to a sale.

Are Facebook Clicks Totally and Utterly Meaningless?


Actually, Smallwood cited research from Nielsen in his talk that showed a 0.07% correlation between high click through rates and sales. He also cited data from Datalogix that 99% of sales generated from online branding ad campaigns came from people who saw ads, but did not click on them.

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10 (More) Marketing Terms You Need To Know

EMagine B2B Blog

This refers to increasing your online sales by converting your current website visitors into leads or clients. The Cost Per Lead (CPL) in a PPC campaign is considered a KPI. CTR – Click Through Rate. Like most things in life, the higher the CTR the better.

87 More Vital Social Media Marketing Facts and Stats for 2012


Looking at five leading social networks (Twitter, Facebook, YouTube, Google+ and Pinterest), Fortune 100 company names are mentioned more than 10 million times per month. 82 use Twitter, 75 have a Facebook page, 50 are on Google+ and 25% use Pinterest.

A Simple Guide to Setting Up Your First LinkedIn Ad Campaign


So if you're using PPC to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. If you tell them, "20% off your first purchase," or "Clearance sale ends today, shop now!" Look at the CTR of each ad.

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60 Marketing Acronyms Every Industry Pro Should Know


Examples:, Google. The four criteria sales reps use to qualify prospects. A famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell.

You’re Not eBay. Why Paid Search Still Makes Sense for B2B Marketers

KoMarketing Associates

Non-Branded keywords had a negligible impact on sales and revenue. Remarketing (Google or other) can tag paid users differently, to help with the nurturing process. Finally, I question eBay’s definition of how revenue and sales were created from the paid channel.

Best LinkedIn Guides, Tips and Tactics of 2011


So how can companies most successfully use LinkedIn to generate more leads and sales? 5 Tips to Get More Sales from Linkedin by Better Closer. Jason Seiden, the guy who trained the LinkedIn sales team on how to use LinkedIn (how’s that for a nice line to have on your resume?)

8 Actionable Tips to Optimize Your AdWords Performance Today

Modern B2B Marketing

The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. Google collects a tremendous amount of search data on their users. The answer is yes, as Google recently released “ in-market audiences.”

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The Ultimate Dictionary of Marketing Terms You Should Know


When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), For example, Google and Oracle are primarily B2B companies. Don't include any new sales from that time frame.). 15) Clickthrough Rate (CTR).

Digital Marketing Glossary, Part 1

Marketing Action

Just as we talk about the importance of sales and marketing agreeing on the terms they use for the processes they share, it’s important for marketers to agree on the meaning of the basic terms we use to talk about everyday marketing activities. sales and marketing) interact.


Best Social Media Stats, Facts and Marketing Research of 2010


Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. and 30% said it was to get updates on upcoming sales. Just 22% decreased spending on PPC ads.

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How to Earn Audience Attention With Paid Media: Channel Options & Best Practices


Paid media can be a powerful outlet for lead generation and sales – but only when executed in the right ways and in the right places. When people think of paid media, they often think of discovery-based channels like Google and other search engines. Search Engine PPC.

Answers to 5 of Marketing's Most Frequently Asked Questions #AskTheExpert


T he source of the content is up to you, a s long as that 80% is helpful, educational, or entertaining for people in your industry (and not sales-y). The 20% includes more direct information about your products/services, which can be slightly more sales-focused.

15 Secrets To Creating The Perfect Meta Descriptions


With the closing of open content directory DMOZ and Google recently coming out and saying meta descriptions are more important than ever, we reached out to SEOs to get their best-kept secrets for crafting the perfect meta description. Think like your PPC counterparts.

19 New Featured Sources on the B2B Marketing Zone


B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). The End Of Google Search Is Near , Wednesday, July 7, 2010. Google’s Next Big Thing , April 24, 2010.

Best of 2008 (So Far) - Web Marketing Research, Part 1


Who's really clicking on your PPC ads? Why do PPC costs keep rising? Google Reveals CTR Average by Industry by Shimon Sandler This post uses Google data to show the average conversion rates for a few different industries.