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5 Things We’ve Done to Increase Our Organic CTR by 300%

Modern B2B Marketing

If you follow the latest SEO trends , you are probably aware that RankBrain, Google’s AI-driven algorithm, is set to become even more powerful in 2018. Whether organic click-through rate (CTR) affects Google rankings is no longer a question. On a Mission to Give Our CTR a Boost.

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7 SEO Tactics Most Marketers Ignore


And search engine traffic converts: “ SEO leads have a 14.6% close rate , while outbound leads (such as direct mail or print advertising) have a 1.7% To find out what the click-through rates for your pages are, log into your Google Search Console account. Write long form content.

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A Simple Guide for Setting Up Your First Google AdWords Campaign


Google is the most used search engine on the web. With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. If it's because you're intimidated by Google's AdWords interface, we get it. Creating a Google AdWords Campaign.

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How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

Not only will we often uncover several different conversion “actions” on a website, but it is not unusual for several to function more closely towards lead nurturing objectives instead of generating direct sales action. Do leads generated fit the profile of your target audience?

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How to Find and Target High-Value Keywords for Your Business


Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. Google’s search bar algorithm is built around a searcher’s intent.

Better Manage Your Metrics

Navigate the Channel

One paid search metric that is often highlighted – no matter if you’re using Google or Bing, your B2C or B2B, or if you are client side or agency – is the Cost-Per-Click metric, or CPC. Click-Through-Rate (CTR). Do this until you find ads that have high CTR and convert well.

How to Detect, Repair & Profit From Underperforming Content


According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. Thought leading/innovative.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


68% of Google+ users are male, while 80% of Pinterest users are women. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. The average CTR for banners is 0.01 Which lead gen tactics work best?

"Why Did My SEO Ranking Drop?" How to Find and Fix Falling Blog Posts Before It's Too Late


You'll need access to Google Analytics and SEMrush to follow these steps. Google Analytics (GA) doesn’t pull the “[link] part of a URL, so make sure you manually enter it. Go to Google Trends and enter that keyword. Use Google Search Console. Verify with Google Trends.

Unicorn DNA: What All the Best AdWords Advertisers Have in Common


We recently analyzed over 100,000 Google AdWords accounts representing $3 billion in annualized spend, in order to identify the traits and characteristics of these standout advertisers. If you were achieving a 6% CTR, you would consider that good, right? Do you believe in unicorns?

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The Ultimate Dictionary of Marketing Terms You Should Know


For example, Google and Oracle are primarily B2B companies. Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. 15) Clickthrough Rate (CTR). 49) Lead.

How to Run a Last-Minute Holiday Campaign Using PPC


For example, when you search for “holiday cookies,” these are the advertisements that appear: In Google, you can set up a paid advertising campaign through AdWords. First, it increases your Google Ad Rank -- and the higher your Ad Rank, the more likely your ad will get seen.

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7 Keyword Research Mistakes That Stifle Your SEO Strategy


Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. It drops to a CTR of 12% in position 2 , and a 9.5%

Hero Conference 2014: Key Learnings in Paid Search


The conference was two days long with a keynote speakers that opened and closed each day. The sessions contained various topics including lead gen PPC, eCommerce PPC, attribution, live audits (keyword research, ad copy, account audits), and much more. However; how much of our testing and optimization efforts focus on click-through and monitoring CTR over time? These keywords are usually long-tail, have better CTRs, conversion rate, and quality scores.

The ABCs of Content Marketing: A Glossary of Terms


Think about how cool it''ll be to tell your boss that your blog post actually generated not just a site visit, not just a lead. Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry.

Best Social Media Stats, Facts and Marketing Research of 2010


Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. Marketers Put More Lead Gen Budgets Online by eMarketer. Google’s share of the U.S.

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101 Signs You're an Inbound Marketer


Sure, we have our quirky obsessions with data, Excel, content creation, and lead generation. You can calculate visitor-to-lead conversion rates in your sleep. You could have a full conversation in acronyms, including CRM, CTR, SEO, and CTA.

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

delicious b2bmarketing

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C lead generators. The higher your CTR, the better your quality score will be – but don’t sacrifice ROI/Conversion Rate! Not all leads are created equal.


103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


68% of Google+ users are male, while 80% of Pinterest users are women. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. The average CTR for banners is 0.01 Which lead gen tactics work best?