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26 Awesome Search Engine Marketing Guides

Webbiquity

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search?

Seven Expert Search Engine Marketing Guides

Webbiquity

Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Discover the answers to these questions and others here in seven noteworthy search engine marketing guides from the past year.

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SEO Best Practices for Landing Page Optimization

KoMarketing Associates

But organic search engine optimization can deliver highly-targeted traffic, too – if you direct and qualify that traffic properly. Add in the ability landing pages have to focus and convert the free traffic coming from the search engines, and SEO looks even better.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity

What are the best days and times for Facebook updates? State of Search ). Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. But…20% of all divorces are blamed on Facebook. Facebook Facts and Statistics.

Google Authorship is Changing the Game for SEO and Digital Marketing

Biznology

Potentially showing your smiling face to searchers might sound like a gimmick, but it can establish trust with readers while improving CTR and can even redirect people back to more of your content. To read more about this “hidden” benefit read this article at Search Engine Land. .

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Measuring Year-End Marketing KPIs – Where’s the Data?

Act-On

In today’s post we’ll look at common marketing KPIs and their data sources, and review some information about website analytics tools. Many social and website analytics platforms exist today. Facebook Insights. Analytics for Facebook has been around for quite a few years so it should come as no surprise that it’s got a lot of bells and whistles under the hood. Website Analytics. Total Organic Search Sessions. Search Console/Webmaster Tools.

55 AdWords Ad Copy Tests Every B2B Marketer Should Try

KoMarketing Associates

When you assess how ads have performed, measure them like this: CTR. Just enter the conversions you truly value – like demos, or perhaps a request to be contacted by a salesperson, or even a return visit to your website – as the CTR. That’s going to get you a really low CTR, but it will have you optimizing your ads for what actually matters… which is not how many clicks you can get. Your website? Test including your website URL in your headline.

8 Essential SEO Reports to Create for Your Client in 2020

Single Grain

Reporting has always been an integral part of search engine optimization. The growth of voice search, the inclusion of featured snippets, the rise of zero-click searches and the importance of a better UX all contribute to how you present your SEO report to your clients.

27 Ways to Drive Traffic to Your Website

Hubspot

You know you're a marketer when you're sitting in traffic on the highway, it's completely bumper to bumper, and all you can think about is " Why can't I drive traffic to my website like this? ". If you've struggled with driving traffic to your website, you're not alone.

How to Refresh Your Website for Better Conversions in 2020

Martech Advisor

As the new decade kicks-off in a few weeks, here is how you can refresh and upgrade your website to drive more conversions. Marketers are always in the pursuit of optimizing the conversion rate of their website because, ultimately, it is conversions that help generate revenue.

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The 7 Marketing Tools That I Can’t Live Without

Single Grain

So what does well on Facebook, what does well in e-mail blasts, what does well just from an organic standpoint. Brazil, India – you have to give it six months to a year before you start seeing really good Google search traffic. 3) Google Search Console.

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How to Know if Your Website’s Traffic Quality Is Poor (And How to Fix It!)

Single Grain

Is your website receiving a lot of traffic but not enough leads? If you answered “yes” to the above questions, then the problem could be “quality traffic” Read on to find out how to tell if the traffic coming to your website is of poor quality, and if so, how to fix it.

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Dive Deeper: Facebook Messenger Chatbots: The Step-by-Step Guide to Getting Massive Results. 9) Visual Search.

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SMX East 2016 Day 2 – SEM for Brands, SEM Testing Best Practices, SEM + TV, Beyond Search, Multi-Channel

QuanticMind

As QuanticMind continues its journey into the latest digital advertising trends at SMX East 2016, we invite you to check out the tips, tricks and insights we’ve gleaned from a variety of paid search and social panels. Olson: “Five voice search tips to think about today:”.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Reporting & Analytics: “Effective Data Storytelling: The Key to Search Reporting” by Michael Barthalow. Reporting & Analytics: “Must-Have Reports for Search Advertisers” by Bradley Giddens. Product ads in Bing Image Search – This feature was recently released in the US only.

Is Machine Learning the Future of Marketing? Experts Weigh in.

QuanticMind

Are disciplines such as search engine marketing, social and mobile marketing all trending towards a fully automated world where artificial intelligence (AI) robots take over our jobs? In a survey of top influencers in online marketing with expertise in paid search, social and mobile, 97% of respondents suggested that the future of marketing will actually be smart marketers working hand-in-hand with machine learning-based automation solutions. Facebook Messenger).

15 Actionable Takeaways from #MozCon 2019

KoMarketing Associates

Marketers of all stripes gathered at The Conference Center at Washington State Convention Center in Seattle, Washington this week to discuss the emerging search landscape, exchange successes and challenges, strategize how to invest for the future and more. Facebook groups!

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Facebook Graph Search Now Lets You Find Old Posts: Here's What You Need to Know

Hubspot

Confession: Back when Facebook first rolled out Graph Search , I was a little disappointed. And maybe they''d click on a post I had published that included a link back to my website. You can now use Graph Search on mobile. That''s pretttty exciting for most Facebook users.

25 of the Best WordPress Plugins for Marketers (es-la)

Hubspot

WordPress plugins allow you to enhance your website's functionality by adding features and capabilities that don't come standard with the system. They'll also keep both you and your WordPress website running efficiently and effectively. wordpress website

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Top 18 Magento SEO Plugins for Your E-commerce Site

Single Grain

If you are an e-tail website owner looking to improve the flow of organic traffic to your site, then you should be aware of the best Magento plugins that will help you improve your SEO. Overlooked SEO: Optimizing Images and Video For Search. Generates rich snippets in search results.

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100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

With popular platforms such as Google Ads and Facebook offering incredible targeting for specific consumers and their budget-friendly pricing, it's no wonder that 74% of businesses are investing in PPC. Facebook’s ad revenues exceed the entire print industry in 2019 ( EMarketer ).

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time is long gone. Dive Deeper: Facebook Messenger Chatbots: The Step-by-Step Guide to Getting Massive Results.

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Domain Authority: The Ranking Factor Every SEO Should Know About

Hubspot

Today, the search engine accounts for over 200 factors when it determines a SERP’s pecking order, so it’s nearly impossible to optimize your website and content for each of its ranking factors. The higher your score, the better your website will rank.

SEO vs. PPC: When to Optimize and When to Pay for Traffic

Hubspot

There are two popular search strategies by which organizations solve this problem -- Search Engine Optimization (SEO) and Pay-Per-Click (PPC). Just as you turn to your favorite search engine to look up a new marketing acronym or where to get good pizza, so do your consumers.

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Ok Google, How Do We Stay Friends in 2020?

Martech Advisor

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Optimize for Voice Search. Understand Search Intent.

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How to Do SEO in 2020 [Full Guide]

flux.la

Getting traffic from search engines is extremely important. Whether you’re building a website for fun or for earning profits via Adsense , it will fail sooner or later if you do not optimize your SEO and website traffic. Google Planner is a free keyword search tool.

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How Well is Your Content Performing? (Industry Benchmark)

PureB2B

For instance, if you have a personal blog, you may want to focus on things like website traffic, bounce rate, and time spent on your site. Bounce rate is the percentage of your page visitors who leave without exploring the other pages of your website.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day. 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. 26% are on LinkedIn, 8% have a Facebook page and just 4% use Twitter.

Google Algorithmic Update: SEO Best Practices for B2B Brands

Valasys

As the research methodologies of the prospects & customers have evolved, so have the results being reflected on the Search Engine Result Pages (SERPs). BERT equips the search engines to display a richer understanding of language.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What percentage of web searches stop after page one of the results?

5 Best Structured Data Testing Tools for 2020

Martech Advisor

Websites that use structured data have reported a boost in the click-through rate (CTR) and conversions. If you’re looking to implement structured data on your website, be sure to check out these five structured data testing tools for 2020.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily.

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The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). For instance, check out the ad that came up in my search for “hair plugs”. Search Engine Marketing (SEM).

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63 Digital Advertising Terms Every Marketer Should Know

Act-On

A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. It describes the area of a web page that’s visible before the website visitor scrolls down the page. Ad exchanges are a departure from the historical method of buying ad inventory, where advertisers and publishers would enter price negotiations in order to show ads on a particular website.

13 Best Keyword Research Tools to Boost Your Organic Traffic

Optinmonster

If people can’t find your site in search results, you’re missing out on traffic, leads, and sales. Keywords are important for increasing organic traffic because searchers only find content if Google thinks it’s relevant to what they’re searching for.

SEO Channel Context: An Analysis of Growth Opportunities

Moz

Equally as often do you see large budgets being poured into paid ads in ways that seem to forget there's a whole lot to gain from catering to popular search demand. As you’ll see below, organic search is their biggest channel in many ways. It is to be expected for this CTR to be high.

The Ultimate Guide to Video Marketing

Vidyard

Rank higher in search. Increase traffic to your website. When it comes to popular video distribution channels online, you pretty much can’t go wrong with your website. Popular places to use video include: Website. Easily Embed Videos on Your Website.

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Just the Stats: Why Should You Leverage Video Marketing

Single Grain

What did you do the last time you jumped on Facebook, Instagram or LinkedIn? 84% of marketers say video has helped them increase traffic to their website. 80% of marketers say video has increased dwell time on their website. billion websites in the world. Branded Website.

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Mail Time! Answering Common B2B Online Marketing Questions

KoMarketing Associates

return featured snippets in the search result. When we recognize that a query asks a question, we programmatically detect pages that answer the user’s question, and display a snippet as a featured snippet in the search results.”. Our paid search team gets this question very often.

How Deep Learning Revolutionizes B2B SEO

Valasys

SEO (Search Engine Optimization) realm has witnessed enormous changes with the advancement of Artificial Intelligence (AI). SEO is the process of improving the quality & quantity of website traffic by increasing the visibility of a website across the web search engines.

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