Remove CTR Remove Facebook Remove Search Engine Remove Websites

26 Awesome Search Engine Marketing Guides

Webbiquity

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search?

Seven Expert Search Engine Marketing Guides

Webbiquity

Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Discover the answers to these questions and others here in seven noteworthy search engine marketing guides from the past year.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity

What are the best days and times for Facebook updates? State of Search ). Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. But…20% of all divorces are blamed on Facebook. Facebook Facts and Statistics.

40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)

Webbiquity

Search engine optimization (SEO) is a key component in designing and developing an effective website , as well as the core of web presence optimization (WPO). Virtually everything you do on the Internet with your website can impact SEO today.”

SEO 266

How B2B Marketing is Changing in 2018

up on Google and Facebook, they are placing. websites, software review sites, and live events. Marketing Budgets 12 More Budget in 2018 Count Less Budget in 2018 Count Content Marketing (25 responses) AdWords / paid search / PPC (5 responses) Content development / content marketing.

Google Authorship is Changing the Game for SEO and Digital Marketing

Biznology

Potentially showing your smiling face to searchers might sound like a gimmick, but it can establish trust with readers while improving CTR and can even redirect people back to more of your content. To read more about this “hidden” benefit read this article at Search Engine Land. .

Google 227

Measuring Year-End Marketing KPIs – Where’s the Data?

Act-On

In today’s post we’ll look at common marketing KPIs and their data sources, and review some information about website analytics tools. Many social and website analytics platforms exist today. Facebook Insights. Analytics for Facebook has been around for quite a few years so it should come as no surprise that it’s got a lot of bells and whistles under the hood. Website Analytics. Total Organic Search Sessions. Search Console/Webmaster Tools.

55 AdWords Ad Copy Tests Every B2B Marketer Should Try

KoMarketing Associates

When you assess how ads have performed, measure them like this: CTR. Just enter the conversions you truly value – like demos, or perhaps a request to be contacted by a salesperson, or even a return visit to your website – as the CTR. That’s going to get you a really low CTR, but it will have you optimizing your ads for what actually matters… which is not how many clicks you can get. Your website? Test including your website URL in your headline.

How to Know if Your Website’s Traffic Quality Is Poor (And How to Fix It!)

Single Grain

Is your website receiving a lot of traffic but not enough leads? If you answered “yes” to the above questions, then the problem could be “quality traffic” Read on to find out how to tell if the traffic coming to your website is of poor quality, and if so, how to fix it.

The 7 Marketing Tools That I Can’t Live Without

Single Grain

So what does well on Facebook, what does well in e-mail blasts, what does well just from an organic standpoint. Brazil, India – you have to give it six months to a year before you start seeing really good Google search traffic. 3) Google Search Console.

Tools 79

SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Reporting & Analytics: “Effective Data Storytelling: The Key to Search Reporting” by Michael Barthalow. Reporting & Analytics: “Must-Have Reports for Search Advertisers” by Bradley Giddens. Product ads in Bing Image Search – This feature was recently released in the US only.

25 of the Best WordPress Plugins for Marketers (es-la)

Hubspot

WordPress plugins allow you to enhance your website's functionality by adding features and capabilities that don't come standard with the system. They'll also keep both you and your WordPress website running efficiently and effectively. wordpress website

Best 74

Is Machine Learning the Future of Marketing? Experts Weigh in.

QuanticMind

Are disciplines such as search engine marketing, social and mobile marketing all trending towards a fully automated world where artificial intelligence (AI) robots take over our jobs? In a survey of top influencers in online marketing with expertise in paid search, social and mobile, 97% of respondents suggested that the future of marketing will actually be smart marketers working hand-in-hand with machine learning-based automation solutions. Facebook Messenger).

100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

With popular platforms such as Google Ads and Facebook offering incredible targeting for specific consumers and their budget-friendly pricing, it's no wonder that 74% of businesses are investing in PPC. Facebook’s ad revenues exceed the entire print industry in 2019 ( EMarketer ).

Facebook Graph Search Now Lets You Find Old Posts: Here's What You Need to Know

Hubspot

Confession: Back when Facebook first rolled out Graph Search , I was a little disappointed. And maybe they''d click on a post I had published that included a link back to my website. You can now use Graph Search on mobile. That''s pretttty exciting for most Facebook users.

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time is long gone. Dive Deeper: Facebook Messenger Chatbots: The Step-by-Step Guide to Getting Massive Results.

Trends 114

130 most important social media acronyms and slang you should know

Sprout Social

FB – Facebook. CTR – Click-through rate. SEM – Search engine marketing. The practice of increasing visibility on search engines through paid ads. SEO – Search engine optimization. The web address used for identifying a website or page.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What percentage of web searches stop after page one of the results?

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily.

Stats 279

SEO vs. PPC: When to Optimize and When to Pay for Traffic

Hubspot

There are two popular search strategies by which organizations solve this problem -- Search Engine Optimization (SEO) and Pay-Per-Click (PPC). Just as you turn to your favorite search engine to look up a new marketing acronym or where to get good pizza, so do your consumers.

PPC 76

Domain Authority: The Ranking Factor Every SEO Should Know About

Hubspot

Today, the search engine accounts for over 200 factors when it determines a SERP’s pecking order, so it’s nearly impossible to optimize your website and content for each of its ranking factors. The higher your score, the better your website will rank.

How Well is Your Content Performing? (Industry Benchmark)

PureB2B

For instance, if you have a personal blog, you may want to focus on things like website traffic, bounce rate, and time spent on your site. Bounce rate is the percentage of your page visitors who leave without exploring the other pages of your website.

Just the Stats: Why Should You Leverage Video Marketing

Single Grain

What did you do the last time you jumped on Facebook, Instagram or LinkedIn? 84% of marketers say video has helped them increase traffic to their website. 80% of marketers say video has increased dwell time on their website. billion websites in the world. Branded Website.

Stats 96

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day. 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. 26% are on LinkedIn, 8% have a Facebook page and just 4% use Twitter.

The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). For instance, check out the ad that came up in my search for “hair plugs”. Search Engine Marketing (SEM).

PPC 67

63 Digital Advertising Terms Every Marketer Should Know

Act-On

A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. It describes the area of a web page that’s visible before the website visitor scrolls down the page. Ad exchanges are a departure from the historical method of buying ad inventory, where advertisers and publishers would enter price negotiations in order to show ads on a particular website.

How Deep Learning Revolutionizes B2B SEO

Valasys

SEO (Search Engine Optimization) realm has witnessed enormous changes with the advancement of Artificial Intelligence (AI). SEO is the process of improving the quality & quantity of website traffic by increasing the visibility of a website across the web search engines.

SEO 77

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

97% of all consumers search for local businesses online. (An 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. The average CTR for banners is 0.01 SEO and Search Marketing Stats and Facts. Search Engine Land ).

Mail Time! Answering Common B2B Online Marketing Questions

KoMarketing Associates

return featured snippets in the search result. When we recognize that a query asks a question, we programmatically detect pages that answer the user’s question, and display a snippet as a featured snippet in the search results.”. Our paid search team gets this question very often.

Mail 169

SEO Channel Context: An Analysis of Growth Opportunities

Moz

Equally as often do you see large budgets being poured into paid ads in ways that seem to forget there's a whole lot to gain from catering to popular search demand. As you’ll see below, organic search is their biggest channel in many ways. It is to be expected for this CTR to be high.

What’s the Difference Between SEO and SEM?

TrustRadius Marketing

SEO stands for search engine optimization , and SEM stands for search engine marketing. SEO experts focus on generating traffic and leads through organic search whereas SEM experts aim to generate traffic and leads through organic and paid search.

SEM 52

Facts Every Advertiser Should Know About PPC Advertising

Advertise.com

Search Engine Optimization (SEO) is an organic marketing strategy that focuses on boosting site rankings, listed on search engine results pages (SERP). Both methods function differently, but can help to drive user traffic and increase website visibility.

Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

Click fraud: Websites that fake clicks on banners. In 15 minutes of every day, there are more Google searches than there were people on the web back in 1994. Only 30% of consumers trust search engine ads. million people and resulted in 416,000 clickthroughs at an >8% CTR.

Banner 277

30 Actionable Content Marketing Tips for Digital Marketers

Single Grain

billion websites, but only half a billion identify as blogs). Develop authority of the website that published it. Any marketing campaign, whether it’s content marketing, social marketing or search engine marketing , needs to be directed towards a specific target audience.

Tips 98

How to Incorporate Geofencing in B2B Content Strategy

Valasys

While 60% customers search local information about businesses on their mobile devices. According to a study by Mobile Marketer, Geofencing is capable of generating twice as many Click-Through Rates (CTR) than normal mobile advertising.

ROMI 56

Optimising Your B2B Email Marketing Click Through And Open Rates

The Lead Agency

That kind of return eclipses almost all other forms of marketing, including mobile marketing, social media, display advertising and search engine marketing. Below we will identify what makes a good email marketing campaign, how you can improve the click through rates (CTR) and optimise open rates for your brand using a variety of tactics ranging from segmentation to utilising calls-to-action more effectively.

Best Practices to Successfully Prepare and Optimize Your B2B PPC Campaigns

Launch Marketing

Platforms include, but are not limited to: Google, Bing, Facebook, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. Another important aspect of PPC campaign planning is to perform keyword research for paid search campaigns on Google or Bing Ads.