87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. eMarketer ). eMarketer ). Half of all Facebook users use it on mobile devices, at least occasionally. Mobile Marketing Statistics.

The Mobile Marketing Platform Problem with Programmatic

Content Standard

Mobile is indisputably the next big marketing platform. As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 Moreover, mobile usage has surpassed desktop in the US: Sixty percent of activity on digital platforms occurs on smartphones and tablets, according to comScore. So why is mobile user experience still so terrible? Honestly, I think it’s partly because crappy mobile UI equals a higher rate of display advertising return.

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The Mobile Marketing Platform Problem with Programmatic

Content Standard

Mobile is indisputably the next big marketing platform. As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 Moreover, mobile usage has surpassed desktop in the US: Sixty percent of activity on digital platforms occurs on smartphones and tablets, according to comScore. So why is mobile user experience still so terrible? Honestly, I think it’s partly because crappy mobile UI equals a higher rate of display advertising return.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

eMarketer ). 21% of small businesses plan to increase spending on social media advertising this year. ( eMarketer ). Facebook = mobile. Half of all mobile web traffic in the U.K. The average click-through rate (CTR) for a link shared on Twitter is about 1.6%, BUT—the average CTR drops as one’s number of Twitter followers increases. Accounts with 50-1,000 followers generate a better-than-6% average CTR; the rate drops to less than 0.5%

100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

Facebook’s ad revenues exceed the entire print industry in 2019 ( EMarketer ). 88 percent of mobile searches for local consumer businesses result in a call or location visit to said business within 24 hours. The average CTR on Google Ads is 3.17 On the display network the average CTR is 0.46% across all industries. Google Search Ads CTR by Industry. There are surprisingly large differences in CTR by industry with the top being Dating & Personals at 6.05

17 Tips for Writing Effective YouTube Descriptions

Hootsuite

Include important information above the fold for better CTR. That means it’s the most important part for reaching potential viewers and improving your click-through rates (CTR). They’re also indexed for Google’s mobile searches. Source: eMarketer.

Year-end benchmark report: 2H 2018 benchmarks and best practices

Choozle

digital advertising snapshot, eMarketer estimates that more than four of every five digital display ad dollars in the U.S. In addition, more than four-fifths of mobile display and video ad dollars flow through programmatic channels. Mobile display ad spend: $76.17 In-app advertising accounts for 80 percent of mobile buys. Meet your customers where they are: on mobile. Ads on mobile devices now make up 56.7 percent of all clicks belonged to mobile.

Media 2020: The Marketer’s Guide to the Present and Future of the Internet

Contently

The creator of that first banner ad in HotWired claims it had a 44 percent click-through rate (CTR). A recent study by eMarketer put the average CTR for standard banner ads at a paltry 0.12 Ads optimized for mobile and social media are growing increasingly popular as powerful ad networks like Facebook prove to be a much more effective, data-driven solution for digital advertising.

21 Native Advertising Statistics for 2021

Outbrain

eMarketer ). Native spend on mobile more than doubled between 2018 and 2020, reaching $45 billion in the US. eMarketer ). eMarketer ). The native advertising category with the highest clickthrough rate is the Beauty category, with average CTR of 0.104%.

Media 2020: The Marketer’s Guide to the Present and Future of the Internet

Contently

The creator of the banner claims that first banner ad in HotWired had a 44 percent click-through rate (CTR). A recent study by eMarketer put the average CTR for standard banner ads at a paltry 0.12 Ads optimized for mobile and social media are growing increasingly popular as powerful ad networks like Facebook prove to be a much more effective, data-driven solution for digital advertising.

Display Advertising Trends 2020: the essential facts and stats

Bannerflow

According to the latest eMarketer research , Worldwide display advertising is expected to grow by 18.5% In this article we will analyse and explain: Why mobile devices are the champions of display advertising. Why mobile devices are the champions of display advertising.

What Is Native Advertising? Definition, Components, Benchmarks, & Best Practices with Examples

Martech Advisor

According to eMarketer , the native ad spend in the US alone will climb up to $52.75 Mobile Native Ads. Native advertising for desktop and mobile devices works the same way. However, the availability of mobile apps gives advertisers a few more avenues to spread their word. Image Source: Mobile Marketing Association. Image Source: Mobile Marketing Association. Learn More: What Makes Mobile Native Ads Work: It’s About More Than Design.

50 Unbelievable Email Statistics You Need to Know

V12 Data

eMarketer ). 26) – Average open rate of triggered email campaigns is 46%, CTR – 11%, and click-to-open rate – 24%. ( Mobile Email. 27) – 60% of email opens are from mobile devices. 31) – Mobile users check their email 3x more.

199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

billion mobile internet users. In order to improve website performance, the best technical search engine optimization method used by markers is enhancing mobile performance. On average, Google image results have a CTR of 0.21%, however it varies extensively by industry.

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5 Winning Super Bowl Marketing Strategies

Outbrain

In fact, digital ads that featured narratives about well-known players, such as Tom Brady or Julian Edelman, and their romantic partners, actually fetched the highest overall CTR compared to other Super Bowl content. Make Your Mobile Strategy the MVP.

CTR 35

Top 10 B2B Display Advertising Strategies for 2020 and Beyond

Martech Advisor

For example, metrics such as impressions and click-through ratio (CTR) provide a clear picture for awareness campaigns, but they don’t accurately depict your conversion goals. According to eMarketer , the average US adult will spend 3 hours 43 minutes on mobile devices in 2019. B2B organizations should not ignore this vital statistic as the majority of the population owns a mobile device.

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

eMarketer ). eMarketer ). The average click-through rate (CTR) for online display ads is 0.11% (roughly one click per one thousand views). Mobile matters. In 2013, 62% of emails were opened on a mobile device (48% on smartphones and 14% on tablets). eMarketer ). eMarketer ). eMarketer ). Advertising on Twitter costs nearly six times as much as Facebook ads on a CPM basis; however, the CTR for Twitter ads is 8-24 times higher.

How Deep Learning Revolutionizes B2B SEO

Valasys

These include an optimized site for mobile users, strategies towards optimizing User Experience (UX), & social media marketing. Some of them are as follows: Pigeon stressed on & improved local search results Top Heavy assisted in avoiding pages studded with ads Mobile Friendly prioritized Mobile Rankings Penguin & Panda, introduced by Google in 2015 are real-time penalty tools & along with Hummingbird, they help in fighting with Spams.

SEO 59

Email isn’t dead, but it sure is low on gas

Heinz Marketing

If consumers can’t control it, they can’t trust it, and they invest their mindshare elsewhere, which is why email engagement was down by double digits in some markets last year: 11% decline in CTReMarketer. 17% decline in click-to-open – eMarketer. On top of the good old phone, email, and text, the ecosystem is crowded with mobile messaging apps, chat apps, social media sites. 65% of time on smartphones communicating – eMarketer.

Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

About 50% of clicks on mobile ads are accidental. ( GoldSpot Media ) . Mobile devices account for just 3 percent of advertising spending. Mobile CPMs are 75 cents. eMarketer ). eMarketer ). million people and resulted in 416,000 clickthroughs at an >8% CTR. A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it.

Banner 179

Display advertising best practices: ultimate guide

Bannerflow

Mobile first. The truth is your beautiful display ad – made desktop-first – is far more likely to be viewed on mobile. According to eMarketer research views of mobile display ads now outpace desktop by quite some measure. of all display ads in the US are mobile ads, compared to 29.7% The message is clear: now is the time to design everything mobile first. Mobile first, or responsive web design is a trend that will continue too.

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

Platforms like Clickflow suggest pages with untapped SEO potential — a high-impression count but low click-through rate (CTR) — which can be improved to increase clicks and traffic: Clickflow lets you choose your target CTR increase, then it serves up pages along with a keyword report that lists what your page is ranking for and which keywords will help you get more traffic. It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2%

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2% One of the issues that marketers have faced in recent years is the growing shift to mobile devices. After all, in the mobile age, people have become accustomed to instant gratification.

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Display advertising trends: The 2019 infographic

Bannerflow

According to eMarketer’s latest figures, it is set to grow 14.7% Why building mobile first is now essential. better CTR. How leisure time is driving mobile display ad growth. Mobile advertising is growing across all formats of digital advertising, and display is no exception. Yet, there is now clear evidence of mobile as the preferred leisure time (non-working time) display format. What are mobile display ads? Our take on mobile usage.

Marketing Research to Bookmark for Your Next Blog Post

Hubspot

10) eMarketer. Market research company eMarketer publishes research data about all things digital media -- from social media, content marketing, SEO, and mobile device use. Read a couple surveys and estimates below: New eMarketer Estimates Show Huge Snapchat User Growth in UK. Here are two of Siege’s “closer look” research articles: Which Keywords Have the Worst CTR? Mobile's not eating the world; it's eating our days.

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). T-Mobile Curates Web Content , June 29, 2010. Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). SEM & SEO & PPC & CTR. The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers.

35 Stupendous Social Networking Facts and Stats

Webbiquity SMM

eMarketer ). In the United States, average click-through rate (CTR) for Facebook advertising increased by better than 50% last year, from.09% to.14%. But the average Facebook CTR in the U.K. 6: 17 Excellent Email and Mobile Marketing Stats and Facts. #7:

Answers to Your Top 11 Questions About Email Marketing #EmailSci

Hubspot

While some email clients display a bit more subject line characters than others, shoot to keep it under 50 characters, especially because many recipients will be reading on mobile devices that display even less of the subject line -- often 20 characters or less. As we've previously reported , transactional emails such as order receipts or confirmations have the highest click-through rate, followed by newsletters, with promotional emails having the lowest CTR of all.

100+ B2B Marketing Statistics You Cannot Miss!

Valasys

Buyer personas are used by 65% of B2B marketers when creating a content marketing plan (eMarketer, 2016). Employees that share company content get two times higher CTR than if their company were to share the same content. ( Ironpaper , 2017). Mobile-friendly email is critical as 54% emails are opened on a mobile device. The four most important email marketing metrics are: CTR, Conversion rate, Open rate, and ROI. Mobile Marketing.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

How do marketers separate hype from reality in mobile? The average CTR for banners is 0.01 eMarketer ). eMarketer ). Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing. eMarketer ). In terms of difficulty of execution, nearly half (49%) of B2B marketers put social media marketing at the top, followed by content marketing (39%), SEO (26%) and mobile (25%). eMarketer ). eMarketer ). eMarketer ).

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How do marketers separate hype from reality in mobile? The average CTR for banners is 0.01 eMarketer ). eMarketer ). Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing. eMarketer ). In terms of difficulty of execution, nearly half (49%) of B2B marketers put social media marketing at the top, followed by content marketing (39%), SEO (26%) and mobile (25%). eMarketer ). eMarketer ). eMarketer ).

10 Tips to Optimize Twitter Engagement and Click Through Rates (CTRs)

Valasys

in 2020 (Source: eMarketer). Videos on Twitter get 10x the engagement & 93% of the video views on Twitter happen on mobile (Source: Twitter). The following statistics reveal why you need to engage your audiences on Twitter: Direct message campaigns on Twitter have a 300% higher Click-Through-Rate (CTR) than email campaigns (Source: Postcron.com). Using power words and superlatives can improve the Click-Through-Rate (CTR) of your tweets.

Click 40

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. by eMarketer. 80% of Twitter use is on mobile devices. At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising. Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. Marketers Put More Lead Gen Budgets Online by eMarketer.

Stats 74

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

Also, nearly half (45%) of all mobile phone owners send text messages on a daily basis. 80% of Twitter use is on mobile devices. 50% of mobile Internet traffic in the U.K More than 100 million users access Facebook through their mobile phones. By 2014, Forrester predicts that social media spending will be higher than that for both email and mobile, though still much smaller than search and online display advertising. Organic Search Still Reigns by eMarketer.