illumin

DECEMBER 13, 2023

Email marketers need to track critical data to make the most out of their marketing efforts and reach the broadest audience possible. By looking critically at how users interact with the emails they send, marketers can see what imagery and communications have a positive impact and which content urges users to hit the unsubscribe button.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

SmartBug Media

JUNE 2, 2022

When you’re a freshman marketer first getting started with email marketing, especially when you’re promoting an e-commerce website through Klaviyo , you’ll notice that there are a lot of important terms and acronyms that you’ll want to learn. Not sure what type of subject line will get the best open rates? Bounce Rate.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? But rest assured, email is not going anywhere.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Zoominfo

JUNE 26, 2019

You spend weeks developing your latest email campaign only to receive terrible results. Your bounce rate was astronomical and barely anyone engaged with the campaign. A bad email reputation. The best way to ensure the deliverability of your emails is to maintain a healthy email reputation.

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Heinz Marketing

JUNE 27, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing I’ve spent the better part of 2023 so far writing about email deliverability and optimization. Where it All Began What started me down this path in the first place was some really bad email metrics. Sometimes even in the dreaded spam folder. Embarrassingly bad.

Deliverability 101

Deliverability Email Marketing Optimization Work Management 101

DiscoverOrg

OCTOBER 4, 2016

We guess that if you spend any significant effort on email marketing, then you’ve seen these recent trends in the last 12-18 months: plummeting open rates, dwindling click rates, and skyrocketing bounce rates. We can’t deny that the average 5% click through rates (CTR) aren’t what they used to be.

Deliverability 259

Deliverability Domain Click Rate CAN-SPAM 259

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? What is an email checklist?

Deliverability 101

Deliverability CAN-SPAM Privacy Protection Churn Rate 101

SendX

FEBRUARY 21, 2020

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. Why so many emails, though?

Email Marketing 204

Email Marketing B2B Marketing B2B Planning 204

Sharpspring

MAY 26, 2020

While digital channels are constantly evolving and new outlets keep popping up, email consistently remains the marketing outlet with the highest ROI. To understand how to improve your email marketing and start seeing these results, you need to know how to measure email marketing success. Delivery Rate.

Email Marketing 90

Email Marketing CTR Marketing Automation Services Click Rate 90

Porch Group Media

JANUARY 14, 2023

Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Consumers want to be treated as individuals.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Litmus

MARCH 24, 2022

We are here to help you identify the how, when, and where of using an emoji to get more on your emails. Why are marketers using emojis in email? For email marketing, use of emojis can add impact with fewer characters in a subject line and appeal to audiences across demographics and titles. Open and click-through rates.

Ad Frequency 101

Ad Frequency Click Rate CTR CAN-SPAM 101

Atomic Reach

OCTOBER 29, 2018

Email Marketing is one of the most effective methods of engaging with your customers and prospects. When conducting email marketing campaigns, the email marketing metrics associated with that campaign will indicate how effective you were in achieving your goal. What is Email Marketing? Does It Work?

Email Marketing 81

Email Marketing Planning CTR Open Rate 81

Webbiquity

OCTOBER 29, 2019

Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Email messages that actually provide value also help boost your brand awareness.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Hubspot

FEBRUARY 14, 2024

The last thing you want from a sales email is sleazy, spammy… or even sales-y copy. That might sound counterintuitive, but I interviewed Yuval Ackerman , email strategist, who shared her top tips for writing sales email marketing that don’t give you the ick! Gaudio’s sales emails receive: 36.3% click-through.

Copywriting 61

Copywriting Click Rate Open Rate Paid Search Agency 61

Sharpspring

SEPTEMBER 26, 2019

“Email is not an age thing, while social media is divided by generations.” billion email users worldwide, despite being the oldest form of internet communication. A little short of 300 billion emails will be sent and received this year. However, if you are not, start building an email list.

Email Marketing 60

Email Marketing CTR Open Rate Copywriting 60

Envy

FEBRUARY 13, 2021

BR is your website and/or email Bounce Rate. For email, it's the number of emails returned unopened; for websites, it's how many people view just one page before leaving/bouncing off. Churn rate. This is the Click-Through Rate, meaning the number of times that someone who sees your ad actually clicks on it.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Martech Advisor

OCTOBER 31, 2019

93% of B2B marketers use email to distribute content, according to Content Marketing Institute. If you’re looking to improve your email marketing results, implement these five email marketing best practices! Email is perhaps the best medium for B2B organizations to generate leads and drive conversions.

Email Marketing 65

Email Marketing Practices B2B Marketing CTR 65

Porch Group Media

NOVEMBER 10, 2022

If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Email Usage. Email Personalization. Email Subject Lines. Mobile Email. Email Frequency and Timing. Email Usage. Did you know that the first email was sent in 1971?

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Sharpspring

APRIL 5, 2021

If you’re diving into email marketing and feeling overwhelmed by the language, this helpful glossary of tips on email marketing terms and trends is for you! Email Marketing Terms & Trends Glossary. Acceptance Rate – The rate at which your emails are accepted by the mail server they are sending to.

Email Marketing 75

Email Marketing Trends Tips Planning 75

Sharpspring

APRIL 23, 2020

When used properly, email marketing can be one of the most effective ways to boost your business. However, the ability to measure results is at the center of every successful email campaign, and this is where automation tools become so valuable. The Benefits of Email Automation Tools. 1 Segment Your Email Lists.

Automation 96

Automation Top of Funnel Click Rate Open Rate 96

LeadSquared

AUGUST 12, 2019

The importance of having a solid email marketing strategy in your digital marketing plan cannot be overstated. Even more important is keeping a regular check on your email marketing metrics. According to a report by CampaignMonitor , Email Marketing is the king of marketing, with a 4400% ROI and 44$ for every 1$ spent.

Email Marketing 52

Email Marketing Planning CAN-SPAM Click Rate 52

Vision6

JUNE 4, 2023

With the right email strategy, you can deliver highly personalised and engaging content to each consumer’s inbox. Studies have shown that approximately 59% of consumers say marketing emails influence purchasing decisions. In this article, we will explore various email marketing strategies and discuss various examples.

Email Marketing 52

Email Marketing Marketing Strategy Marketing & Strategy Planning 52

LeadSquared

AUGUST 14, 2017

We just have a lot of subscribers for webinars and newsletters, and for the past 3 years, I have constantly engaged them with email marketing. So, these have mostly been nurturing emails to opt-in lists. And yes, sending more than 2 million emails has definitely taught me a thing or two about email marketing best practices.

Email Marketing 52

Email Marketing Practices CTR Click Rate 52

Directive Agency

JUNE 12, 2020

Email campaigns, lead generation content, and other campaigns can be useful to improve your lead volume. Email drip campaigns + automation. Email marketing is an affordable and effective way to interact with your target audience. The average email open rate is 17.6%

Activities 72

Activities Search Marketing Work Management Planning 72

Litmus

FEBRUARY 17, 2021

More than 40% of companies say that email marketing is under-resourced, yet only 12% plan to add full-time email staff according to our most recent State of Email Report. So if adding extra team members isn’t an option—and even if it is—consider email marketing automation. Why automated email testing is a must.

Automation 86

Automation Marketing Automation Services Work Management Budget Programs 86

Optinmonster

APRIL 22, 2020

And if there’s one area of your business that could benefit from this Jobs-like scrutiny, it would be transactional emails. Transactional emails are often overlooked as unimportant or boring messages that shouldn’t take more than a few seconds of your consideration. How are they different from marketing emails?

Examples 89

Examples CAN-SPAM Trigger Marketing Work Management 89

Adobe Experience Cloud Blog

DECEMBER 7, 2017

Research shows that email, social media, and websites are the top three channels for engaging with consumers. And after all of your hard work creating the campaign, you as a marketer are tasked with measuring the metrics and return on investment (ROI) of your campaigns. Both hard and soft metrics feed into calculating ROI.

ROI 134

ROI Top of Funnel Planning Click Rate 134

LeadSquared

DECEMBER 9, 2016

We just have a lot of subscribers for webinars and newsletters, and for the past 3 years, I have constantly engaged them with email marketing. So, these have mostly been nurturing emails to opt-in lists. And yes, sending more than 2 million emails has definitely taught me a thing or two about email marketing best practices.

Email Marketing 52

Email Marketing Practices CTR Click Rate 52

Sharpspring

JUNE 1, 2020

This might include the number of campaigns launched, the volume of blogs published, or the number of emails sent. Number of emails sent. Number of campaigns launched. It includes site traffic and landing page metrics , email marketing metrics , and social media metrics. Activity Metrics. Number of calls made.

Marketing Automation Services 59

Marketing Automation Services Marketing Automation Automation Lead Ranking 59

Tomorrow People

SEPTEMBER 27, 2012

Return the wreath and cancel the hearse – despite what you might have heard, email marketing is not dead. Statistics show that: Email is the preferred method of commercial communication by 74% of all online adults. 63% of mobile email users check their account a minimum of once a day. Choose the right Email Service Provider.

Email Marketing 120

Email Marketing Tips Click Rate Paid Search Agency 120

Martech Advisor

DECEMBER 3, 2019

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. Table of Contents: What is an Email Marketing Software Platform? 8 Key Must-have Features of Email Marketing Platforms.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

LeadSquared

NOVEMBER 9, 2020

If you rewind to the all-time classic – You’ve got mail, you will know why Meg Ryan was happy every time she got an email. Email was the new way to communicate, and felt as personal as letters, only much faster. Today, hundreds of unread emails become a cause for people’s anxiety and mismanaged time. Not really.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Enterprise Management Email Marketing 52

Optinmonster

FEBRUARY 26, 2021

Do you want to improve your small business email marketing strategy? As a small business, email marketing can be one of your biggest assets. So how can you possibly find the time to make your email marketing campaigns more profitable? Does Email Marketing Work for Small Business? In some ways, yes.

Small Business Marketing 76

Small Business Marketing Email Marketing Tips Business 76

SendX

MAY 17, 2021

I’m going to talk about email marketing as the most efficient marketing channel for your yoga studio. Why Is Email Marketing An Efficient Channel? Put this alongside other email marketing stats and this number makes perfect sense: There were an estimated 3.9 99% of consumers check their email every day. Your open rate.

Email Marketing 39

Email Marketing Work Management Marketing Management Paid Search Agency 39

LeadSquared

MAY 16, 2019

By running various campaigns , of course. And that is where campaign analytics come in. What are campaign analytics ? Campaign analytics is the data pertaining to the results of marketing campaigns. Marketing may be running promotional campaigns via email or even through social media. Email campaigns.

Paid Content 52

Paid Content Analytics Campaigns Paid Search Agency 52