ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

SendX

NOVEMBER 10, 2020

“Email marketing is dead!” And just think about the new categories added in the following years, giving marketers new ways to promote brands and products and totally forgetting about email. However, if there’s just one category that continues to perform really well, year after year, it’s email marketing.

Email Marketing 355

Email Marketing Planning Tips Paid Search Agency 355

Mailmunch

JULY 9, 2021

Email marketing is one of the most effective digital marketing channels. Unlike most of the other marketing vehicles, marketing emails, including editorial newsletters, are not subject to algorithm updates that can mess with your marketing campaigns. That’s why all top businesses are keen on growing their email lists.

Newsletter 52

Newsletter Click Rate Curation Open Rate 52

Optinmonster

JANUARY 29, 2024

To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. There are different metrics that businesses use to measure the success of their marketing campaigns. CTR is calculated as clicks divided by impressions.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Optinmonster

MARCH 21, 2024

The Benefits of Google Ads Retargeting How To Set Up Google Ads Retargeting Best Practices for Google Ads Retargeting Advanced Retargeting Strategies Google Ads Retargeting: Things to Remember Enhance Your Campaigns with OptinMonster What Is Google Ads Retargeting? You can do this with either, the Google tag or Google Tag Manager setups.

Paid Search Agency 89

Paid Search Agency Ads Google Marketing Analytics Tools 89

Heinz Marketing

JUNE 27, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing I’ve spent the better part of 2023 so far writing about email deliverability and optimization. Where it All Began What started me down this path in the first place was some really bad email metrics. We hit rock bottom that month with a CTR of 2.2%.

Deliverability 95

Deliverability Email Marketing Optimization Work Management 95

Brandpoint

APRIL 8, 2019

A well-crafted email newsletter is a perfect way to bridge the gap between generated leads and happy clients. The people who you’re speaking to are the ones who willingly gave you their email, who downloaded your eBook or subscribed to your blog , and are basically saying, “Alright, show me what you got.”

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Liveintent

JANUARY 20, 2021

If you’re a marketer of health or fitness products and services, you’ve got a leg up over marketers of a lot of other stuff, according to recent LiveIntent analysis of health and wellness advertising campaigns. Health and fitness messages, for example, achieve a 25% higher clickthrough rate (CTR) than average. And device.

Clickthrough 118

Clickthrough CTR Peer-to-peer Mobile Advertising 118

Valasys

MAY 1, 2020

Email marketing is amongst the oldest and most profitable affairs of B2B digital marketing mix. According to a report by DMA , in 2019 for every $1 spent on email marketing, the average return is $42. According to another insight by Webfx , triggered email marketing campaigns have as much as 70.5% What are Trigger Emails.

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59

markempa

FEBRUARY 10, 2014

In today’s post, I wanted to share a few examples from recent case studies of B2B email campaigns that used references to pop culture or “pop creative” to generate leads and win their battles with boring that you can use to aid your creative efforts. The campaign increased open rates by 32.5%

Creativity 120

Creativity Email Marketing Campaigns Planning 120

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. Let’s break down the basics of email list building: why you should be doing it and how to get started. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

RebelMouse

JANUARY 5, 2024

Imagine group A receives a promotional newsletter titled Essential Natural Products for Women, and group B receives a variation titled Must-Have Natural Products for Women in 2024. Email Subject Lines: A/B test subject lines in email marketing campaigns to boost open rates and CTR.

Marketing Websites 102

Marketing Websites Sample CTR Click Rate 102

Liveintent

JULY 6, 2022

They can be used on websites, social media, apps, email newsletters, or other online channels to attract audience attention. However, display ads are a popular option for retargeting campaigns. With these campaigns, an organization uses display ads to re-engage audiences that had previously visited their digital properties.

Display 109

Display Ads Advertorials CPC 109

SendX

JANUARY 18, 2021

When deciding which marketing channel to employ for their goals, many marketers and business leaders have unanimously agreed that email marketing is still the most rewarding way to boost consumer service and offers 4000% RoI , the highest of all marketing channels.

Email Marketing 221

Email Marketing Tips Clickthrough Work Management 221

SnapApp

SEPTEMBER 12, 2017

When it comes to lead generation and ROI, email continues to dominate. Campaign Monitor data shows that email produces 174% more conversions than social media. . In a way, it’s still a sacred space: Email isn’t at the mercy of a platform’s algorithm. Email Basics and Best Practices. Attention spans are short.

Newsletter 80

Newsletter Webinar Metrics Top of Funnel Click Rate 80

Predictive Response

JANUARY 7, 2023

Email Marketing is an essential marketing tool that every business should have in place. However, these numbers only make sense if you have a plan or strategy in place to make sure you are getting the most out of the time and resources spent creating your email campaigns. How Do You Develop An Email Marketing Strategy?

Email Marketing 109

Email Marketing Marketing & Strategy Marketing Strategy Effectiveness 109

Anyword

MAY 20, 2019

Increasingly, content creators have been looking to email newsletters as a pathway to audience ownership. It’s not surprising; not only do newsletters increase web traffic, they also help drive paid subscriptions, affiliate revenue, e-commerce transactions, and other meaningful business outcomes. Segment your newsletters.

Sales Qualified Leads 53

Sales Qualified Leads Newsletter Lead Ranking Lead Scoring 53

Liveintent

JANUARY 22, 2021

At LiveIntent, with January comes a 20% increase in health and wellness campaigns, with most launching in the first two weeks of the year. That means the marketing space can get pretty crowded with campaign spend, messaging, and yes, misinformation. But there are other email categories that drive engagement.

Advertisements 62

Advertisements Advertising CTR Peer-to-peer 62

Liveintent

FEBRUARY 5, 2020

People checked their phones and email during the half time show. Political campaigns and pet ads converted best the days before the Super Bowl . The ad category ‘Automotive’ performed the best on Super Bowl Sunday with 3x higher CTR and 2x higher conversion rate. There was a sharp drop at 6pm.

Advertisements 90

Advertisements Advertising CTR Burn Rate 90

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? But rest assured, email is not going anywhere.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Liveintent

MARCH 22, 2023

The good news is that email can help. Since email is an opt-in channel, brands can use it to reach people who’ve already signed up for specific content and want to hear from them. Here are three pro tips brands can use to affect consumer consideration with ads in email. The result?

Ads 62

Ads CTR Advertising Funnels Lead Ranking 62

Mailmunch

MARCH 11, 2021

Without metrics to track, it’s nearly impossible to know if your email campaigns are performing successfully. Tracking the right KPIs (key performance indicators) allows you to see at-a-glance if you’re making progress towards your business goals for your email marketing campaigns. . Opening time .

Email Marketing 84

Email Marketing CTR Planning Marketing Analytics Tools 84

SendX

MAY 18, 2020

In this article I’ll discuss three ways to increase your affiliate income by selling through your email list. Fuel the excitement with Email Sequences Email marketing is one of the best ways to promote affiliate deals. Source: Oberlo So, there’s a clear case for using email as a source of affiliate marketing revenue.

Promotion 306

Promotion Email Marketing Urgency Marketing Paid Search Agency 306

Unbounce

MARCH 1, 2022

Click tracking is a metric that tracks the number of clicks that happen on your landing pages, apps, and emails. These clicks include everything from PPC ads to newsletter sign-ups—basically, anything that brings in traffic. What Is Click Tracking? It’s an essential tool for marketing teams. What’s working best on your page?

Landing Pages 140

Landing Pages Optimization Click Rate PPC 140

Hubspot

DECEMBER 18, 2019

This morning, as usual, I started my day by checking my emails. It also made me feel valued as a subscriber to their record label's emails — with just one video, Specialist Subject Records strengthened the consumer relationship I have with them. This is why video email marketing is such an effective strategy.

Email Marketing 101

Email Marketing Video Marketing Effectiveness CTR 101

Scoop.it

MARCH 2, 2023

Attract and retain customers Your audience is inundated with marketing messages and content from every direction—social media, emails, videos; you name it. Email newsletters One unique benefit of email marketing is that your message lands directly in your customer’s inbox. This helps in increased sales in the long run.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

SmartBug Media

JUNE 2, 2022

When you’re a freshman marketer first getting started with email marketing, especially when you’re promoting an e-commerce website through Klaviyo , you’ll notice that there are a lot of important terms and acronyms that you’ll want to learn. This is an automatic reply sent to anyone who sends email to a specific address. A/B test it!

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Sharpspring

MAY 26, 2020

While digital channels are constantly evolving and new outlets keep popping up, email consistently remains the marketing outlet with the highest ROI. To understand how to improve your email marketing and start seeing these results, you need to know how to measure email marketing success. Delivery Rate.

Email Marketing 90

Email Marketing CTR Marketing Automation Services Click Rate 90

Navigate the Channel

JULY 28, 2023

Conversion rate optimization (CRO) is a crucial aspect of digital marketing that focuses on improving the percentage of website visitors who take desired actions, such as making a purchase, filling out a contact form, or subscribing to a newsletter. Cart Abandonment Cart abandonment is a significant challenge for e-commerce websites.

Conversion Rate 65

Conversion Rate Conversion Product Ad Building 65

Unbounce

JUNE 1, 2021

It’s easy to close the wrong tab, run to read a new email while browsing, or open up a Slack notification before you hit “check out.”. For example, data shows that retargeting ads can yield a 10x increase in click-through rates (CTR) since users are already familiar with the brand or product. Subscribe to your newsletter.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. In businеssеs, data is thе kеy factor in dеcision-making. of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

SmarkLabs

JUNE 12, 2023

This process helps marketing automate repetitive tasks like email campaigns, social media posting, and even ad campaigns. ActiveCampaign : Combining email marketing, marketing automation, sales automation, and CRM categories, ActiveCampaign provides small businesses a platform for managing and growing their customer base.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Scoop.it

SEPTEMBER 21, 2023

Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. Then, we will review key content metrics you should track through your website, email, and social media. Newsletters and best-of lists are extremely popular email marketing tactics.

Curation 81

Curation Click Rate Content Open Rate 81

Liveintent

FEBRUARY 22, 2022

The new feature helps users prevent senders from knowing when they open an email and masks their IP address so it can’t be linked to other online activity or used to determine their location.” Unfortunately, MPP also affects your ability to offer certain types of targeting when it comes to your direct-sold campaigns.

Privacy Protection 71

Privacy Protection Privacy Cost Per Thousand CPM 71

Adobe Experience Cloud Blog

DECEMBER 7, 2017

Research shows that email, social media, and websites are the top three channels for engaging with consumers. And after all of your hard work creating the campaign, you as a marketer are tasked with measuring the metrics and return on investment (ROI) of your campaigns. Both hard and soft metrics feed into calculating ROI.

ROI 134

ROI Top of Funnel Planning Click Rate 134