WebMarketCentral

AUGUST 14, 2007

When planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. The first step is understanding the average and likely range of CTRs for various programs. Average CTR is 2.5%, with various sources reporting a range of 1.5%

Banner Ads 20

Banner Ads Click Rate CTR Banners 20

Content Standard

MAY 22, 2016

Traditional media, like radio and print, suffered at the latter half of the decade, as TV became the cornerstone of many national media plans. When it came to building online presences, media companies invented banner advertisements as a way to finance these new digital destinations.

Enterprise Management 64

Enterprise Management Banner Ads Television marketing Banners 64

Content Standard

MAY 22, 2016

Traditional media, like radio and print, suffered at the latter half of the decade, as TV became the cornerstone of many national media plans. When it came to building online presences, media companies invented banner advertisements as a way to finance these new digital destinations.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? How do B2B social media marketing practices differ from B2C companies?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100