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LinkedIn Ad Benchmarks: CTR, CPC, and Conversion Rate

Metadata

In this data-backed guide, we’ll cover: The most popular CTAs on LinkedIn The most effective CTAs on LinkedIn Good CTR for LinkedIn ads The average CPC for LinkedIn ads The average conversion rate for LinkedIn. The highest CTR doesn’t always translate into the lowest CPC, so you’ll have to look at your own budget.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. You’re aiming to engage, inform, and ultimately, convert.

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What is CTR and 7 Things You Must Know to Improve It

Outbrain

CTR, or clickthrough rate, is a pretty simple calculation of how many people clicked on an ad (clicks) divided by the number of times the ad was shown (impressions). Anyone who’s ever even dipped a toe in the performance marketing ocean has heard of CTR. So, what is CTR? What’s a “good” CTR? What’s a “good” CTR?

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What are the latest Facebook ads vs Google ads outcomes?

Valasys

Facebook Ads and Google Ads are two of the most popular forms of digital advertising. Facebook Ads allow businesses to advertise on the Facebook platform and its associated apps, while Google Ads allows businesses to advertise on Google’s search engine results pages and other Google-owned platforms.

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Top 10 B2B Display Advertising Strategies for 2020 and Beyond

Martech Advisor

Display advertising is a part of digital advertising that can drive significant long-term results when appropriately implemented. Let’s look at ten B2B display advertising strategies as we head towards 2020. In this article, let’s look at the top ten B2B display advertising strategies for 2020 and beyond.

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Retargeting Ads That Will Bring Your Audience Back (With Examples)

Unbounce

Your curiosity got the best of you for one second , and now that cringe-worthy tee is following you around, cozying up next to your cousin’s baby announcement on Facebook, and squeezing in between your friend’s selfies on IG. That engagement can come in a variety of forms: Click through an intriguing display ad. Request a demo.

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100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

With popular platforms such as Google Ads and Facebook offering incredible targeting for specific consumers and their budget-friendly pricing, it's no wonder that 74% of businesses are investing in PPC. Around 52 percent of online shoppers click on the paid ads that display at the top of Google's SERPs. The average CTR for Auto is 4.00

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