SmartBug Media

APRIL 12, 2021

If you’re a marketing manager, you might be familiar with the struggle of effectively reporting on content marketing and knowing its ROI. Available data can be overwhelming, and it’s hard to prioritize which metrics to focus on. Why Measure Content Marketing ROI? Make your marketing budget go further. Are these metrics actionable?

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

Strategic-IC

AUGUST 23, 2021

It's moving beyond just seeing Sales as your customer and really embracing them as your partner and really meaning it.” - Alessandra Possamai, ABM Manager at Shutterstock. Two teams that should be working together but are not. That may have been the case a few years back, but it’s safe to say that things are very much different now.

Account Based Marketing 62

Account Based Marketing ABM Top of Funnel Ideal Customer Profiles 62

Huptech Web

NOVEMBER 3, 2023

You’ve found the right target audience, perfecting your brand message, and picking the right ways to reach your customers. So now, it’s time to create the perfect button that convinces your customers to do what you want. With a well-made button, you’re not just asking your customers to do something.

Conversion 52

Conversion Click Rate Urgency Marketing Eye-Tracking 52

Top Rank Marketing

FEBRUARY 1, 2017

Benchmarks help us determine if our strategies, investments and results are comparable to our peers. Nurturing is the process of building relationships with buyers across multiple channels, guiding them along the buyer’s journey with customized content with a consistent message. How are marketers coping? The top 3% have over 21.

Advertising Benchmark 52

Advertising Benchmark Marketo Account Based Marketing Organization 52

Industrial Marketing Today

JULY 1, 2011

Demonstrate how others (their peers/your customers) are using your industrial product. The problem with basic email metrics of open and click-through (CTR) rates is that they are very limited in their usefulness and flawed to some extent. This was one of the findings in a recent study published by GlobalSpec.

Peer-to-peer 60

Peer-to-peer Planning Marketing Analytics Tools CTR 60

Outgrow

NOVEMBER 10, 2020

The popularity is immense and now ecommerce marketers use these interactive quizzes for customer intel. According to ongoing research by the Baymard Institute , 69.57% of customers abandon their online shopping carts. Be it a personalized skin care quiz, or a quiz that recommends gadgets, everyone wants customization.

eCommerce 52

eCommerce Product Lead Scoring Lead Ranking 52

Convert

APRIL 12, 2021

Better still, we’ll help you go from data anxious and not wanting to check your analytics, to being confident in sharing your results with your peers. Better still, we’ll help you go from data anxious and not wanting to check your analytics, to being confident in sharing your results with your peers. Each test costs money to set up.

Click Rate 122

Click Rate Lead Scoring Lead Ranking Paid Search Agency 122

Hubspot

SEPTEMBER 30, 2013

Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). I once went to a marketing conference. I don''t remember the name of it. What I do remember is that some smart person presented about the difference between B2B and B2C marketing. It''s so simple. It shouldn''t.

Lead Generation 28

Lead Generation Facebook P2P Peer-to-peer 28

Strategic-IC

JANUARY 11, 2023

What is ABM without customers? Check out the origins here - makes fascinating listening) Its origins were in getting to know customers as deeply as possible. Its origins were in getting under the skin of customers to know what their current (and future) problems and challenges were. Its origins were in customer intimacy.

Account Based Marketing 62

Account Based Marketing ABM Communities Peer-to-peer 62

Hubspot

DECEMBER 5, 2011

To have any chance of engaging a customer or prospect with an email campaign, that message has to get delivered to their inbox. To have any chance of engaging a customer or prospect with an email campaign, that message has to get delivered to their inbox. Bounce Rate. Look for a delivery rate of 95% or higher.

Email Marketing 28

Email Marketing CTR Planning Click Rate 28

Metadata

SEPTEMBER 26, 2023

We know this because peer review sites like G2 and Capterra are milestones along the path to purchase for buyers. Outside of using screenshots as ads or promoting customer stories, ads came directly from the horse’s mouth (the company). It’s hard to sleep, right? I remember that day fondly.

Paid Search Agency 52

Paid Search Agency Linkedin Cost Per Click B2B Marketing 52

The Point

NOVEMBER 23, 2021

Enter the good people at Metadata.io , who analyzed nearly $15 million in customer ad spend on LinkedIn and Facebook to generate a compelling benchmark report covering everything from click-through rate (CTR) to cost per lead (CPL). webinars vs. ebooks), product category, and target market. More SaaS companies should do the same.

Linkedin 130

Linkedin Cost per Lead Paid Search Agency Ads 130

Buffer

OCTOBER 3, 2018

See how we generated more than 30,000 clicks to to our content using paid acquisition channels, and how we optimize ads to lower CPC while simultaneously increasing CTR. Research your peers and competitors. Another way to generate keyword and content ideas is by research your peers and competitors. Prefer video?

Paid Content 97

Paid Content Social Media Peer-to-peer Media 97

Single Grain

MAY 10, 2023

Enterprise search engine optimization involves a number of tactics, such as: Effective keyword research to target potential customers at every stage of the marketing funnel and enhance your brand messaging. Large organizations need an excellent online presence to gain a competitive advantage in the market. You need an SEO strategy.

Enterprise Management 52

Enterprise Management Paid Content SEO Marketing Budget 52

markempa

DECEMBER 1, 2014

To help illustrate how some of your peers are utilizing marketing automation, in this B2B Lead Roundtable Blog post, I’m sharing four MarketingSherpa case studies that cover everything from how automation improved lead gen to how that tech directly impacted the bottom line. Scalability. Integration with the new CRM system.

Marketing Automation Services 120

Marketing Automation Services Case Study Case Studies Marketing Management 120

ClearVoice

AUGUST 14, 2023

Prospective customers develop a positive perception of your brand , making them more receptive to your offerings. Establishing trust and authority Cybersecurity SMEs may have to double their efforts to gain customers’ trust who prefer bigger, more established providers. This builds trust and credibility.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

Sharpspring

SEPTEMBER 30, 2020

In sales, the bottle represents your business, and your goal is to fill your business with loyal customers. Prospects arrive at the top of the funnel and trickle through before becoming customers. Once your customers are aware of your brand, they enter the consideration stage. How do you go about automating your sales funnel?

Top of Funnel 52

Top of Funnel Automation Marketing Automation Services Marketing Funnels 52

Moz

MARCH 24, 2021

Birds of a Feather at MozCon are purposeful yet unstructured peer discussion groups organized around topics that matter to today’s digital marketers. Tickets start at $129 for Moz customers. Posted by cheryldraper Come one, come all to the hottest ticket in virtual! Cue the tightrope walkers!). Going virtual means affordability!

Lead Scoring 74

Lead Scoring Lead Ranking API Case Studies 74

Televerde

OCTOBER 30, 2019

While Nostradamus didn’t leave us with any insights in regards to the future of B2B marketing in the 2020’s, many of my fellow content marketers like to put their Miss Cleo hats on and make predictions like “social media is dying!!!” or “ROBOTS ARE GOING TO STEAL ALL OUR JOBS!!!”. On content marketing: 1. Unsplash, 2018). Stratabeat, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Moz

DECEMBER 14, 2020

Learn from your peers and competitors. Posted by timaj100 We are living in a fast-moving time with new technology, ever-evolving social and political landscapes, and a pandemic on top of that. Any predictions about what to expect in 2020 for marketers was no doubt lightyears off what we’re experiencing now. Evolving and finding opportunities.

Paid Content 58

Paid Content Top of Funnel Landing Pages Peer-to-peer 58

Heinz Marketing

NOVEMBER 26, 2019

Many have ended up with a tarnished opinion about the effectiveness of using video in their current initiatives to actually drive the results they want to see. But, that couldn’t be farther from the truth. Video is here to stay. A lot of marketers make the instant assumption that videos are difficult to create. and think “How did they do.

Top of Funnel 80

Top of Funnel Video Marketing B2B Marketing Marketing Budget 80

Vidyard

NOVEMBER 7, 2019

Many have ended up with a tarnished opinion about the effectiveness of using video in their current initiatives to actually drive the results they want to see. But, that couldn’t be farther from the truth. Video is here to stay. It’s not hard to see why: You see the graphics, text, transitions, animations, etc. and think “How did they do that?”

Top of Funnel 65

Top of Funnel Video Marketing B2B Marketing Planning 65

Single Grain

MAY 18, 2023

The PPC marketing agency or your PPC manager analyzes the account’s performance metrics, such as click-through rate (CTR), cost per click (CPC), conversion rate, and return on investment (ROI), to identify areas where the account is underperforming and develops a plan to optimize the overall PPC dashboard account structure and performance.

Paid Search Agency 52

Paid Search Agency Template Cost Per Click Ads 52

Vidyard

NOVEMBER 7, 2019

Many have ended up with a tarnished opinion about the effectiveness of using video in their current initiatives to actually drive the results they want to see. But, that couldn’t be farther from the truth. Video is here to stay. Report: Using B2B Video to Drive Results. Get the Report. We Don’t Have Time to Create Video’. We Can’t Afford Video’.

Top of Funnel 70

Top of Funnel Video Marketing B2B Marketing Marketing Budget 70

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. That is, if you use it right. Let’s be clear: LinkedIn Ads is an expensive platform. The “Big 3” Types of LinkedIn Ads for Enterprise SaaS.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Convert

JANUARY 31, 2022

In your journey into A/B testing , you’ve probably come face-to-face with this popular 2004 quote by Jeff Bezos: If you double the number of experiments you do per year, you’re going to double your inventiveness. That’s all well and good, but what if you don’t know what to test? and turn up blank. and turn up blank.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Hubspot

JUNE 29, 2020

There's a lot of opportunity for ad customization and budgeting — which is helpful if you’re not quite sure which ad is right for your strategy. When you think about social media marketing, what's the first platform that comes to mind? For many marketers, it's probably Facebook or Instagram. But if I were to pick one, I'd go with LinkedIn.

Case Studies 101

Case Studies Case Study Paid Search Agency Linkedin 101

Webbiquity

APRIL 14, 2014

What do only 48% of searches result in? What do 91% of B2B marketers do, but only 36% do well? (No, No, not that.) What do 73% of reporters say press releases should contain? Find the answers to those questions and many, many more here in more than 80 social, content, search, and email marketing facts and statistics from the past few months.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

SpotMe Blog

MAY 4, 2021

Virtual conferences aren’t a groundbreaking idea anymore, but event planners are continually learning how to use them in groundbreaking ways. What grew out of necessity is quickly turning into a benefit, with new ways to connect and explore with people around the globe. What is a Virtual Conference and How Does it Work? Concerts and festivals.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

ClearVoice

JULY 17, 2023

Complex concepts such as mobile payments, blockchain networks, and peer-to-peer payment services. In this blog post, we’ll look at the different aspects of content marketing and how each aspect can supercharge adoption for your fintech solutions and increase customer engagement. And let’s face it. This builds trust.

Work Management 94

Work Management Marketing Management Content Marketing Peer-to-peer 94

Single Grain

DECEMBER 11, 2019

However, Magento isn’t the easiest e-commerce platform to work with when it comes to SEO. If you are an e-tail website owner looking to improve the flow of organic traffic to your site, then you should be aware of the best Magento plugins that will help you improve your SEO. It lets you find the estimated cost of using more relevant keywords.

CMS Development 15

CMS Development SEO Enterprise Management Template 15

Optinmonster

JANUARY 22, 2024

Are you looking for quick SEO tips to boost traffic and organic search rankings? In this blog, we cut straight to the chase, presenting only the most effective search engine optimization tips that can immediately improve your SEO results. The title tag is a major SEO ranking factor and is also what users see first in search engine results.

Lead Scoring 52

Lead Scoring Lead Ranking Traffic SEO 52

SnapApp

APRIL 30, 2019

Or, they’re experimenting with both to see which works best for their customers. When it comes to driving traffic and capturing leads, pillar pages and ebooks make a great one-two punch. But, if you only have enough time to build one, which would it be and why? As expected, it wasn’t much of a contest—pillar pages are the new ebooks.

Lead Ranking 120

Lead Ranking Peer-to-peer Lead Scoring Opt-out 120

ClearVoice

OCTOBER 30, 2019

As freelancers, our investment in professional development maintains our knowledge of industry updates while networking with peers and industry leaders. Many industry leaders re-enforced the importance of keeping your clients and customers first through the value of implementing a feedback loop. 10/15/19).

Paid Content 109

Paid Content Social Media Social Marketing Tips 109

Content Standard

AUGUST 9, 2016

As a product marketer, I’m tasked with bringing the technology team’s work to market—and for me, that means not only translating functions into benefits, but also storifying them to appeal to our customer base. I’m a girl on the go. That’s where video marketing comes in.

Video Marketing 40

Video Marketing Product Screencast Peer-to-peer 40

Hubspot

MARCH 2, 2017

Here are two of its latest reports that intrigued us: Emotional Attachment & Profitable Customer Relationships. In fact, an analysis of over one million articles from Moz and BuzzSumo revealed that research-backed content generates more shares and more backlinks than other content types. 19 Marketing Research Websites to Bookmark.

Paid Content 28

Paid Content Research Paid Search Agency Advertising Agencies 28

Single Grain

JULY 19, 2019

Inside the app, you make changes to title, meta description, title tag and body content, which are automatically reflected on your site: Choose your target CTR: Run the experiment for at least 15 days and Clickflow will show you how many more clicks you’re getting — and the revenue you’re gaining from the click increase.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111