Martech

MARCH 7, 2024

The marketing technology landscape is rapidly evolving, driven by advancements in AI, personalization and an ever-increasing number of tools and platforms. While this constant innovation presents exciting opportunities, it also poses challenges for marketers to stay current, manage change effectively and operate at scale.

Work Management 136

Work Management Marketing Management Marketing Automation Services Tactics 136

ATAK Interactive

JULY 21, 2020

So with sales enablement, the marketing and sales teams are able to work together to deliver this value and convert their prospects into actual buyers. At its core, it is a collaboration between both marketing and sales. All marketing and sales departments have the same goal: to drive sales and revenue for the company.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Directive Agency

APRIL 25, 2025

And the best marketing leaders arent just focused on leads theyre aligning around lifetime value, retention, and a connected journey across every stage. When B2B Lifecycle Marketing Actually Starts Effective B2B lifecycle marketing starts before the deal. What happens without cross-functional alignment and visibility?

Lead Ranking 59

Lead Ranking Tactics Ideal Customer Profiles Optimization 59

Single Grain

NOVEMBER 29, 2019

Marketing automation is extremely important to improve the overall success ratio of your marketing campaigns because it manages every activity related to marketing. The marketing automation software market is set to grow from $3.3 The marketing automation software market is set to grow from $3.3

Marketing Automation Services 124

Marketing Automation Services Digital Asset Management Work Management Marketing Automation 124

Ivan Guzenko - Forbes

JUNE 10, 2025

for Forbes Technology Council COUNCIL POST Expertise from Forbes Councils members, operated under license.

Digital Asset Management 65

Digital Asset Management Enterprise Management Work Management Budget Programs 65

Webbiquity

JANUARY 18, 2024

Moreover, they can complement your other marketing strategies in substantial ways. Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly. Remember, though, that you don’t have to pitch to them.

Email Marketing 183

Email Marketing Work Management B2B Marketing Marketing Management 183

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue. Here it is.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Martech

JUNE 27, 2023

A company’s website is the single most important media channel in the marketing communications toolkit. In this fast-moving world, I propose a rethink for your website, from the strategic to the tactical. As with any marketing investment, start with the end in mind. Sell, close. When was your website built? Let’s begin.

Marketing Websites 118

Marketing Websites Marketing Management Peer-to-peer netFactor 118

Pam Didner

JANUARY 20, 2021

As a marketing professional, successfully supporting sales takes tact, experience, perseverance, conviction and imagination. . In one of my various marketing roles, I worked very closely with the sales team, even though I reported to the marketing group. . What is Channel Partner Marketing. What is Sales Training.

Enterprise Management 138

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 138

ATAK Interactive

JULY 21, 2020

So with sales enablement, the marketing and sales teams are able to work together to deliver this value and convert their prospects into actual buyers. At its core, it is a collaboration between both marketing and sales. All marketing and sales departments have the same goal: to drive sales and revenue for the company.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Circle Studio

FEBRUARY 7, 2018

While B2B marketers continue to rate in-person events as one of their most effective tactics, a solid strategy is required to make the most of the investment. Here are 9 steps to revitalizing your tradeshow marketing strategy. Also, be sure your brand is prominent and consistent with your other marketing materials.

Marketing & Strategy 128

Marketing & Strategy Marketing Strategy Planning Webinar Metrics 128

Convert

FEBRUARY 23, 2022

Many marketers feared that this could destroy online advertising, or at least the present-day advertising. Source : Privacy Sandbox proposals’ timeline. After the submission, the proposals were discussed in the web advertising business group , an organization that mainly constitutes ad-tech vendors. Why Has FLoC Failed?

Google 96

Google Marketing Proposals Ad Frequency API 96

Hubspot

SEPTEMBER 12, 2018

But what is a sales pipeline and why is it so instrumental to selling success? If your forecast anticipates you’re going to miss your quota, you should double down on selling activities. The answer depends on your product, prospect base, and marketing resources. Proposal sent: The buyer reviews your proposal or contract.

Top of Funnel 101

Top of Funnel Forecasting Marketing Proposals Work Management 101

Martech

APRIL 24, 2023

Almost 25 years ago, my wife and I were in the market for a new car. New stakeholders In B2B marketing , various stakeholders may get involved across the different stages of the buyer’s journey. My services team was present, and after some introductions, they took over.

Ad brokers 110

Ad brokers Brand Identity Branding B2B 110

Hubspot

AUGUST 8, 2019

That’s why successful companies obsessively measure everything about their go-to-market model, sales strategy, and salespeople. Market penetration. Percentage of revenue from existing customers (cross-selling, upselling, repeat orders, expanded contracts, etc.). Revenue by market. Number of proposals sent.

Cost per Acquisition 101

Cost per Acquisition Lead Ranking Top of Funnel Churn Rate 101

Ambal's Amusings

OCTOBER 8, 2009

Marketing teams and sales teams are different within a company. Marketing team within a company works to put together and publish case studies to highlight their solutions and products. Marketing customer engagement is clearly very early stage as compared to sales customer engagement. How does a Marketing Team use a Case Study?

Case Studies 100

Case Studies Case Study Activities Studies 100

Walker Sands

JUNE 10, 2022

At least a half dozen presentations and keynotes were devoted to ransomware. The proliferation of dark web marketplaces, where criminal specialists of all varieties can easily buy and sell log-in credentials and other personal information. It’s cross functional, and we all work together. The ongoing threat of malware.

Conference 98

Conference Privacy Marketing AI Trends 98

Hubspot

FEBRUARY 7, 2018

That rep is responsible for presenting or demoing the product, resolving the buyer’s objections, and creating a proposal. How to know if this job is right for you: Being an AE is a natural next step once you’ve gotten some selling experience under your belt. But account managers also look for upsell and cross-sell opportunities.

Work Management 101

Work Management Marketing Management Cross-Selling Budget Programs 101

Salesforce Marketing Cloud

DECEMBER 13, 2024

Is there anything worse than sitting through a long, forgettable sales presentation? The time you spend interfacing with clients and prospects, especially during important moments like presentations, is crucial. Sales presentations give you a chance to address your prospect’s needs in a way that shows you care.

Work Management 52

Work Management Marketing Management Case Studies Case Study 52

Mereo

AUGUST 20, 2020

Training programs should cater toward your organization, your salespeople and your selling objectives. prospecting, discovery, proposal, objection handling, negotiation, account expansion), sales tools (e.g. prospecting, discovery, proposal, objection handling, negotiation, account expansion), sales tools (e.g.

Ideal Customer Profiles 67

Ideal Customer Profiles Cross-Selling Marketing Proposals Buyer's Journey 67

Salesforce Marketing Cloud

DECEMBER 7, 2022

The most persuasive proposals win over business prospects by demonstrating empathy for an organization’s needs and goals. It takes practice to craft stories that sell a vision to potential customers. We use personas and storytelling to help potential customers understand the products we sell and how they might serve as solutions.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Brandpoint

AUGUST 14, 2018

She is a long-term GE employee with roles in marketing and product management. It was a heavily cross-functional, global effort that required significant change and long-term investment from the business. There’s dysfunction in every organization and when you are matrixed and cross-functional, actualizing change is difficult.

Cross-Selling 69

Cross-Selling Budget Programs SMB Cold Calling 69

Pam Didner

JULY 2, 2019

Harriet reached out and asked me if I could help her to articulate her marketing team’s value and contributions to her boss. The marketing team with that product group is not a new team and her boss knows the ins and outs of sales and marketing. It’s not about telling him what marketing does. I was puzzled by her request.

Planning 79

Planning Paid Search Agency Work Management Cross-Selling 79

Vidyard

FEBRUARY 18, 2021

It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. This will be the most important theme for 2021, and video will emerge as one of the most critical elements of these new go-to-market and employee engagement strategies. Contents 1. Embrace Analytics 6.2

Sales Management 127

Sales Management Trends Video Marketing B2B 127

SalesIntel

DECEMBER 4, 2024

A strong sales pipeline serves as the backbone of a high-performing go to market team, offering a clear roadmap from lead generation to deal closure. Strategies for Success: Inbound Marketing: Use content marketing, SEO, and social media to attract prospects organically.

Ideal Customer Profiles 52

Ideal Customer Profiles Work Management Marketing Proposals Lead Ranking 52

Circle Studio

SEPTEMBER 6, 2018

Their website, emails and social media posts are primarily focused on company information and selling points, assuming that everyone is ready to hire the firm right then and there. They’re interested in reading case studies and testimonials, and are much more interested in sitting through a presentation. Cross-selling/Up-selling.

Ideal Customer Profiles 60

Ideal Customer Profiles Top of Funnel Cross-Selling Content 60

Hinge Marketing

APRIL 17, 2019

In this article, I’ll present six marketing automation use-cases to help you as you consider your own martech stack. I’ll also address the top benefits of marketing automation. I’d like to start first, though, with a definition of professional services marketing automation (MA). Marketing Automation Defined.

Marketing Automation Services 115

Marketing Automation Services Enterprise Management Work Management Marketing Automation 115

ATAK Interactive

JULY 21, 2020

So with sales enablement, the marketing and sales teams are able to work together to deliver this value and convert their prospects into actual buyers. At its core, it is a collaboration between both marketing and sales. All marketing and sales departments have the same goal: to drive sales and revenue for the company.

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

SnapApp

FEBRUARY 5, 2019

Marketing and sales teams used to have separate responsibilities. Marketing teams were responsible for generating leads, and sales teams converted those leads into customers. But these days, the lines between marketing and sales teams’ responsibilities have blurred. Prospects no longer come to sales with limited information.

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

Hubspot

JULY 17, 2023

In 2020, Silver Peak hired Aviso , an AI selling platform, to predict quarterly business. to enhance customer engagement and improve account-based selling. Through adoption of these tools, they were able to obtain better data for account selling. Generating quotes/proposals. Determining what action to take on accounts.

Marketing AI 68

Marketing AI Work Management Marketing Management Forecasting 68

Marketing Insider Group

MAY 31, 2012

The event gathered together more than 1,000 sales and marketing professionals from companies of every shape, size and location. RT @ HeinzMarketing : attention is marketings currency. ” @ aquarry @ wittlake sales and marketing alignment: just get it done! Cheesy line? Ok, I’ll stop.). Key question! BrennerMichael.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

Hubspot

FEBRUARY 28, 2022

Getting to the home stretch is a struggle in itself, so if you manage to get to the finish line with a potential client, you'd better know how to cross it. The process of "crossing the finish line" in this context is most commonly known as a client pitch. Develop a specialized solution, but still sell compatibility.

Work Management 69

Work Management Marketing Management Lock-In Peer-to-peer 69

The ROI Guy

SEPTEMBER 30, 2015

Your Marketing works hard to develop what they believe are effective value propositions, insights and messaging, all too often without enough sales and value consultant involvement. Your Sales enablement creates their own set of value presentations and tools, and these often don’t align with the marketing positioning and tools.

Lead Scoring 40

Lead Scoring Lead Ranking Work Management Marketing Management 40

6sense

DECEMBER 17, 2021

It’s the holy grail: You’ve brought messaging consistency and reliability to your entire Go-To-Market effort — and you’ve done it across all digital channels. Phone and Zoom calls, text and Slack messages, meetings at trade events, and good old fashioned boardroom presentations are essential in sales. That’s impressive. .

Account Based Marketing 62

Account Based Marketing Relevance ABM Conversion 62

ClearVoice

JUNE 11, 2024

Even savvy marketing pros can look at sales and marketing funnels through the same lens. Marketing Funnel vs. Sales Funnel: The Breakdown Let’s break down the differences in each funnel by category. Purpose of the Funnel Marketing funnels take a long-term approach.

Top of Funnel 52

Top of Funnel Marketing Funnels Comparison Funnel Advertising 52

Hubspot

JUNE 8, 2021

Is the sales job market strong enough to support a career? Nearly half of their time is spent selling remotely (i.e. Their main goal is to help customers increase the ROI on a purchase, so they'll often connect with a salesperson if an opportunity to cross-sell or upsell arises. So how do the two connect?

Sales Management 94

Sales Management Top of Funnel Work Management Enterprise Management 94

chiefmartech

SEPTEMBER 21, 2017

I’ve basically had two themes on this blog that I’ve been writing about for 10 years: The blending of marketing and technical talent — marketing technologists — empowering businesses to thrive in a digital world. Here’s one of the first presentations I gave on that topic in 2010. This movement is growing.

Hubspot 0

Hubspot Enterprise Management Work Management Marketing Management 0