SendX

MARCH 3, 2021

Customers build a connection with brands that feel less “corporate” and more like real people. Unlike social media posts or blog content, customers see their email inbox as a private space. Decreases Customer Satisfaction No-reply emails can be frustrating to customers. Marketing is best when it feels genuine.

Autoresponders 369

Autoresponders CAN-SPAM Deliverability Customer Satisfaction 369

sagefrog

JANUARY 17, 2025

Exceptional B2B customer experience (CX) is the backbone of success in an environment where every one of your competitors is looking to stand out. These relationships form a foundation of mutual success, where customer experience directly impacts retention, loyalty, and revenue. What Is B2B Customer Experience?

Ideal Customer Profiles 105

Ideal Customer Profiles B2B Lead Ranking Marketing Management 105

Salesforce Marketing Cloud

NOVEMBER 14, 2024

In today’s customer service, anticipating and meeting customer needs before they express them is the gold standard. While our research finds that 61% of service professionals say their organizations address issues proactively, only a third of customers agree! Put yourself in the shoes of your customers for a moment.

Service 105

Service Customer Satisfaction Allocation Word of Mouth 105

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In

Work Management 99

Work Management Marketing Management Paid Search Agency Webinar Metrics 99

Vision Edge Marketing

OCTOBER 10, 2023

Processes form the backbone of every customer-centric organization. 3 Reasons to Engage in Process Mapping If you care about enhancing efficiency and productivity, reducing costs, minimizing errors and risk, and optimizing results, process management matters. Process mapping provides a clear roadmap for improvement and optimization.

Process 289

Process Optimization Work Management Marketing Management 289

Marketing Insider Group

JANUARY 11, 2023

Marketers have shifted their focus from sales to digital content marketing strategies and search engine optimization tactics to attract new customers to their business. According to Harvard Business Review, a 5% increase in customer retention can deliver up to 95% increase in profits. We often call this cross-sell and upsell.

Marketing AI 293

Marketing AI Trends B2B Marketing B2B 293

Navigate the Channel

MARCH 10, 2025

For B2B companies, customer retention strategies arent just importantthey are essential for driving profitability and ensuring long-term growth. Losing a customer, especially one that required significant investment to acquire, doesnt only mean a dip in revenueit could impact your reputation and future sales.

Churn Rate 102

Churn Rate Work Management Marketing Management Loyalty 102

Salesforce Marketing Cloud

APRIL 29, 2022

Older technology systems lack flexibility and can’t deliver the utility customer satisfaction level critical in today’s competitive market. Customers want personalized interactions and efficient customer service like they get from Uber and Amazon.

Customer Satisfaction 98

Customer Satisfaction Marketing AI Work Management Marketing Management 98

Salesforce Marketing Cloud

SEPTEMBER 10, 2024

Over the years, you’ve put a lot of money into your customer service centers. And that was a smart move, because white-glove customer service – for both B2B and B2C – is essential for consumer goods (CG) brands who want to build long-term, loyal relationships with customers. Customer service and profitability go hand in hand.

Work Management 69

Work Management Marketing Management Service Customer Satisfaction 69

InsightSquared

AUGUST 14, 2019

Here are three of the top ways AI is impacting today’s sales process: Increases Time Spent Selling. Today’s sales reps are facing a major problem: they can’t find enough time in their day to actually sell. They can benefit their organizations by using their irreplaceable qualities that today’s technology can’t replicate.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Salesforce Marketing Cloud

APRIL 10, 2025

The goalposts in customer service are always shifting. In this blog, Ill cover four essential steps to unlock the full potential of AI agents and transform both your customer and service rep experiences. In this case, automation is essential to keeping operations efficient.

Enterprise Management 106

Enterprise Management Work Management Service Multi-Channel 106

Convince & Convert

OCTOBER 6, 2015

Fortunately, a few simple strategies can help you change all that and increase your efficiency like never before. However, “Selling 5 gadgets” is not a DMA, as it relies on what others must do. Make ten sales calls” or “Spend one hour on the website” is much better than “Sell more” or “Work on the proposal.”. The DMA Strategy.

Efficiency 148

Efficiency Marketing & Strategy Marketing Proposals Cross-Selling 148

Salesforce Marketing Cloud

APRIL 4, 2025

Specifically, how can their teams be even more efficient? Building long term customer relationships (as measured by CLTV): The efficiency prerogative has shifted focus to relationship building. Marketers realize that delivering a positive experience over the entire customer lifecycle helps achieve these three primary objectives.

Marketing Automation Services 52

Marketing Automation Services Efficiency Marketing Automation Automation 52

Zoominfo

JUNE 25, 2021

This KPI helps your sales team customize strategies to increase demand in areas where it’s lower. Customer acquisition cost tracks the amount it costs your company to acquire a new customer. This KPI indicates the health of business growth through successful customer acquisition. Business Development. Account Management.

Sales Management 227

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 227

Act-On

NOVEMBER 15, 2023

Sales enablement is an ongoing strategic process that supports sales teams with the right tools, resources, and skills to improve efficiency and drive higher revenue. Maybe it’s increasing revenue by a certain percentage or improving customer satisfaction. Customer needs are a moving target, and so are personas.

Sales Cycle 246

Sales Cycle Practices Buyer Personas Marketing Automation Services 246

Salesforce Marketing Cloud

FEBRUARY 21, 2025

Heres what it can do for you as you move forward with fiber broadband: Leverage insights to decide where to build Manage complex fiber broadband projects Scale the quote-to-order process and improve accuracy Serve fiber broadband subscribers efficiently Build customer loyalty with personalized experiences Leverage insights to decide where to build.

Efficiency 52

Efficiency Cost Enterprise Management Work Management 52

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Social media is a go-to platform for retail customers. It’s often the first place a customer will look for information about your business. And this is true for every stage of the customer journey.

Social Media 119

Social Media Media Paid Search Agency Eye-Tracking 119

Vision Edge Marketing

JUNE 6, 2023

Today’s highly competitive business environment is driven by the always-moving customer-centricity goal post. It requires creating customer value which in turn requires a customer-centric approach. So, achieving sustainable growth requires more than just increasing revenue or market share.

Touchpoints 245

Touchpoints CMO Work Management Cross-Selling 245

Salesforce Marketing Cloud

FEBRUARY 19, 2025

Fragmented data and siloed teams lead to long and less-than-ideal customer engagements, ultimately lowering customer satisfaction. Customer service and sales representatives spend a lot of valuable time trying to answer constant inquiries of where is my order?

Order 59

Order Enterprise Management Work Management Organization 59

SendX

MAY 17, 2021

As a yoga studio owner, you’re always looking for cost efficient ways to attract and preserve yoga enthusiasts. After long consideration, you finally started your own website and are wondering how to make it work for a type of business that heavily relies on the lifetime value of its customers.

Email Marketing 39

Email Marketing Work Management Marketing Management Paid Search Agency 39

Martech

SEPTEMBER 16, 2024

Compare that with a traditional industry player that uses martech to deepen customer relationships and create exceptional experiences. Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement.

Sample 66

Sample Work Management Advertising Agencies Paid Search Agency 66

Ivan Guzenko - Forbes

JUNE 9, 2025

When investing in AI aimed at improving efficiency and productivity, the risk of failing to meet the desired results remains equally high—maybe even more so, considering the scarcity of in-depth analyses on the outcomes of AI investments. In this sense, employee productivity and satisfaction should also be closely monitored.

Digital Transformation 100

Digital Transformation Digital Asset Management Enterprise Management Work Management 100

Salesforce Marketing Cloud

OCTOBER 15, 2024

In short, sales invoices are like the friendly reminder that helps you stay organized, build trust with your customers, and manage your cash flow effectively. As a receivable transaction, the sales invoice prompts the customer for payment. What you’ll learn: What is a sales invoice? Learn how Revenue Cloud can help.

Work Management 104

Work Management Marketing Management Customer Satisfaction Price 104

Lead Forensics

JULY 18, 2024

Sales Activity Metrics These metrics provide a snapshot of your sales team’s day-to-day activities and their efficiency in generating leads and nurturing prospects. Lead Generation Metrics These metrics track the effectiveness of your efforts in attracting new potential customers. B2B Sales Metrics: A Deep Dive 1.

B2B Sales 52

B2B Sales Sales Qualified Leads Allocation Top of Funnel 52

Webbiquity

MAY 14, 2024

Achieving this balance swiftly saves time and effort during the planning process, enhancing overall efficiency and increasing the likelihood of success for GTM leaders. You can use it to evaluate customer satisfaction , identify churn patterns, and implement retention strategies. Which SaaS metrics should leaders choose?

Marketing Analytics Tools 169

Marketing Analytics Tools Marketing Management Cross-Selling Planning 169

Seismic

AUGUST 8, 2024

We define enablement – specifically r evenue enablement – as the strategic approach that equips revenue-generating teams with the tools, resources, and information to effectively engage with prospects and customers at every stage of their buying journey. We’re not the only ones. Could it be faster? How are we measuring performance?

Marketing Analytics Tools 52

Marketing Analytics Tools Effectiveness Work Management Marketing & Strategy 52

Ivan Guzenko - Forbes

JUNE 11, 2025

Amazon first created the business concept of the flywheel for driving a great customer experience with its model, detailing how more traffic increased sellers and reduced prices. Applying a flywheel to key departments like product engineering teams can make current systems more efficient and enhance product delivery processes.

Digital Asset Management 104

Digital Asset Management Enterprise Management Work Management Marketing Management 104

Go Beyond SEO

JANUARY 28, 2025

Optimizing your Google Business Profile is crucial for enhancing your online presence and attracting potential customers. Crafting a Compelling Business Description Your business description is one of the first things potential customers see. Highlight unique selling points and services to captivate your audience.

Ideal Customer Profiles 60

Ideal Customer Profiles Profiling Optimization Google 60

The ABM Agency

JUNE 24, 2025

Sales and Marketing Alignment Session Conduct a formal alignment session where both teams agree on objectives, criteria, and processes. Account Universe Generation Create a comprehensive list of potential accounts using multiple data sources and identification methods.

Allocation 52

Allocation Account Based Marketing ABM Lead Ranking 52

Salesforce Marketing Cloud

AUGUST 31, 2022

It can boost efficiency, cut costs, improve the employee experience, and grow customer loyalty. Field service agility is what gives your company the ability to quickly adapt to business, customer, or environment changes. If not, they may show up to a customer’s home or business unprepared and late.

Work Management 98

Work Management Efficiency Service Customer Satisfaction 98

New North

JULY 25, 2024

And it is — especially when you’re selling technology and/or services with an annual contract value of more than $20,000. ABM flips the traditional marketing funnel by identifying ideal accounts first, then creating customized content and experiences to attract and engage them. Some B2B marketers will say ABM is just “good marketing.”

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Allocation Marketing AI 52

Tomorrow People

MAY 30, 2022

Why customer retention should be your top priority. When it comes to B2B marketing, businesses often focus on customer acquisition. After all, you can’t build brand loyalty if you don’t have customers. But what if you already have a decent customer base? That’s where customer retention comes in. How to get started.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Planning 156

SmartBug Media

SEPTEMBER 4, 2024

Customer support gets a bad rap: You email about a product only to receive radio silence or talk to a rude representative on the phone. You need to be able to solve challenges easily if you want to please prospects and customers and secure conversions. Customers need answers now, or they may bolt.

Customer Satisfaction 64

Customer Satisfaction Ideal Customer Profiles Paid Search Agency Cross-Selling 64

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Social media is a go-to platform for retail customers. Its often the first place a customer will look for information about your business. And this is true for every stage of the customer journey.

Social Media 89

Social Media Media Paid Search Agency Eye-Tracking 89

Unbound B2B

APRIL 16, 2025

It blends account intelligence, real-time signals, cross-functional alignment, and personalized experiences across the entire customer journey. Rather than replacing ABM, ABX represents the next stage of growth for organizations ready to deepen customer engagement and operationalize a more holistic go-to-market strategy.

Account Based Marketing 52

Account Based Marketing Top of Funnel ABM Lead Ranking 52

Zoominfo

OCTOBER 5, 2021

You’ve got butterflies, your team is excited and you know your customers are going to be impressed. It also puts focus on customer issues and how your solution applies to them, with easy access to continuous feedback. After all, your solution or service’s purpose (new or old) is to improve the customer experience.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Salesforce Marketing Cloud

APRIL 2, 2025

When you enable product-led sales and incorporate this approach into your sales strategy guide , companies can acquire customers by letting the product or service drive engagement. This shifts the sales focus from persuasion to value demonstration, making the process more customer-centric.

Sales Management 86

Sales Management Lead Ranking Product Top of Funnel 86