Top Rank Marketing

AUGUST 16, 2023

Learn more with our free download: The B2B Guide to Marketing with Intent Focusing on retention, cross-selling, and up-selling A more favorable finding in Demand Gen Report’s buyer survey, according to Constantine von Hoffman at Martech : “Customers want to do business with people they already know.”

B2B Marketing 93

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 93

Webbiquity

NOVEMBER 9, 2021

It frequently determines whether your prospective customer wants decides to stick around and learn more, or cross you off the list. But the same fundamental information is there: who you sell to, what you sell, and why your company is different from and special compared to competitors. Image credit: Noah Näf on Unsplash.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

xiQ

MARCH 27, 2024

These principles also lie beneath all sales, where professionals navigate the fast-paced market, leveraging insights and technology to cross the finish line ahead of their competition. It’s a world where every millisecond counts and victory hinges on the seamless integration of man, machine, and method.

Marketing Management 126

Marketing Management Analysis Forecasting B2B Sales 126

Zoominfo

OCTOBER 5, 2021

Imagine you go to run a campaign on January 1, 2023 and find that an entire county decided to opt out of cross-context behavioral advertising. When evaluating data vendors, ensure that they can quickly articulate and demonstrate they are compliant with CPRA , along with all other major privacy acts (such as the GDPR).

Advertising Agencies 100

Advertising Agencies Cross-Selling Opt-out Privacy 100

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Phase 3: Shortlisting During this phase, B2B buyers begin narrowing down their list of potential partners and reaching out to preferred vendors.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Biznology

MAY 29, 2020

It isn’t just the infosec vendors either. Paul and David have gotten pitches from genealogy vendors, from vendor selling ink cartridges and those who want to help us build a sales team working from home. In this podcast, we look at the best and worst examples that we’ve seen cross our inboxes.

PR 104

PR Phishing Cross-Selling Best Practices 104

Martech

FEBRUARY 15, 2024

Plus, you start to see overlaps and conflicts with vendors. Email and social are typically the first channels to focus on cross-selling the two brands. Creating this matrix of channels and audiences also reveals ways to repurpose content, test cross-selling, and align team assignments.

Work Management 90

Work Management Brand Identity Branding Marketing Management 90

Choozle

MARCH 5, 2024

Meet Ben Isaacson, Choozle’s Fractional Privacy Officer When navigating the amended CCPA and its expanded Regulations, it’s critical for businesses to be clear about all their data uses and vendor relationships, and take necessary steps to meet the Regulations’ prescriptions. The link(s) must live in the website’s footer.

Privacy 76

Privacy Privacy Policies Advertising Agencies Paid Search Agency 76

Sword and the Script | B2B

APRIL 23, 2024

That’s how Post It notes were discovered and it went on to be a best-selling project. It’s fine to get help when you need it but strive to build those skills internally and cross-train, so you’re not stuck when an employee leaves. Years ago, when I was studying for an MBA, the company 3M was a case study here.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 52

Liveintent

DECEMBER 1, 2021

Cross-platform (web, app and email) ad exposure data. For example, publishers may struggle to work well with vendors or derive value from partnerships if they have a fragmented strategy, disjointed decision making, and various approaches to onboarding. We will sell first-party data audience solutions through programmatic direct deals.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

DealSignal

APRIL 10, 2024

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Comparing vendors on a third-party review website. This is something not typically provided by vendors—you would get this from your internal tech stack.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Martech

JANUARY 5, 2022

Comscore Everywhere is a new solution from the media measurement and evaluation vendor, designed to provide comprehensive (deduplicated) insights into media consumption and audience intelligence across platforms. The post Comscore launches new cross-platform measurement solution appeared first on MarTech.

Cross-Selling 94

Cross-Selling Vendors Advertising Agencies Mobile Marketing 94

Zoominfo

OCTOBER 5, 2021

Cross and Up-selling: Retaining current customers is great for your revenue stream. Plans for RTM and Distribution: You can’t sell a product if it doesn’t get to your customers. This grouping helps with targeting, approach, and overall selling strategy. Cross-departmental agreements like this are not easy to implement.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Heinz Marketing

MAY 20, 2022

PLG works because people are most open to optimizing their experience with a vendor when they’re already benefitting from said vendor in real-time. By focusing on “CLV, upsell rate, and new revenue growth through cross-sell and advocacy influence” CS teams become more aligned with the entire revenue engine.

Cross-Selling 100

Cross-Selling Work Management Marketing Management Lead Ranking 100

The Point

FEBRUARY 18, 2020

Vendors focused on new licenses vs. customer retention. In that sense, vendors are paying a real price for their customers’ lack of maturity. Up-sell/cross-sell revenue? The major software players in the marketing automation space have also seen a lot of changes in the last 5 years. Pipeline acceleration?

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

Hubspot

DECEMBER 13, 2023

For example, if you sell CRM software, you might conduct a demo call to show the prospect how your system can streamline their sales processes and improve customer relationships. What factors do you consider when evaluating potential solutions or vendors?” What are the key requirements or outcomes you are looking for in a solution?”

Work Management 67

Work Management Marketing Management Cross-Selling Budget Programs 67

ClickZ

JUNE 1, 2020

The Lean AI Autonomy Scale serves as a framework for assessing how the different capabilities of martech vendors stack up with AI in the industry. A range of emerging vendors are out there today using Artificial intelligence to automatically optimize advertising spend and targeting. Enter buy-side AI. The evolved AI of today.

Marketing AI 138

Marketing AI Work Management Marketing Automation Services Marketing Management 138

Martech

MARCH 10, 2022

More and more, the buyer journey is conducted digitally: Two-thirds of B2B buyers say they are now “self-serving” more information before contacting vendors. 62% say they can now develop selection criteria or finalize a vendor list — based solely on digital content. And that’s where ABM comes in. In summary.

Account Based Marketing 102

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 102

Martech

OCTOBER 14, 2021

Cross-channel data. The majority of vendors offer one or more of the following capabilities to give marketers an understanding of the customer journey: Data gathering from a wide variety of channels and touchpoints. Analysis using artificial intelligence and machine learning. Customer journey visualization.

Marketing Automation Services 106

Marketing Automation Services Enterprise Management Work Management Marketing Management 106

Martech

JULY 18, 2022

ABM isn’t just about acquiring new target accounts, it’s about retaining and growing target accounts through cross-sell, upsell and advocacy programs. Once you have satisfactory answers to the above questions, you can start drawing up a list of vendors to contact with RFPs. Enhanced customer experiences. Sounds good? What it is.

Enterprise Management 88

Enterprise Management Account Based Marketing Work Management Marketing Management 88

Martech

NOVEMBER 30, 2021

Are you looking to increase upsell and cross-sell opportunities at key accounts to improve customer lifetime value? Many ABM tool vendors offer an array of add-on professional services to help with strategy goals, in addition to onboarding and training on their products. Learn more here.

Account Based Marketing 117

Account Based Marketing Work Management Marketing Management ABM 117

ANNUITAS

DECEMBER 20, 2018

For many organizations, that meant increased opportunities for cross-selling — an easier target than going after new deals with 60-70% success versus 20% for prospects ( Marketingland ). For companies looking to be acquired, the additional revenue from selling to existing customers could make or break the deal.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

SmartBug Media

SEPTEMBER 14, 2023

Inventory overstock results from a business buying more of a product than it can sell, which is most often a result of poor forecasting quality. Seasonal fluctuations are also common for clothing merchants and vendors of outdoor activities or supplies. Experiment with selling options.

Marketing & Strategy 75

Marketing & Strategy Marketing Strategy Work Management Planning 75

Tomorrow People

JUNE 7, 2021

Weighing up the pros and cons of a particular solution, comparing similar products in the same space, and attempting to calculate time-to-value and ROI is often catastrophic for tech vendors. Selling a license or subscription is not the end goal. Product-led growth is defined by a cheap entry point, in many cases free. Limited support.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

Hubspot

JUNE 21, 2023

Brush-offs are time savers — ways for prospects to get you off their back without much regard for what you‘re selling or how you’re selling it. Prospect : “Well … there’s a section on our website with information for vendors.” Is ‘Vendor 101’ the right page?” Don't you get frustrated that Vendor Y can't do X?

Vendors 72

Vendors Cross-Selling Lock-In Fulfillment 72

Martech

NOVEMBER 8, 2023

Since 2015, my team has conducted vendor-agnostic primary research into high-performance account-based sales and marketing strategies. The B2B marketer’s job is to identify this elite group of targets, invest time and money disproportionately to attract them and optimize your relationships with them. The key takeaway?

Ideal Customer Profiles 114

Ideal Customer Profiles Profiling Marketing Management Intent Signal 114

Zoominfo

JULY 18, 2022

Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. It essentially means, “being genuinely helpful online and maybe selling eventually.” In social selling, sales professionals are playing the long game instead of eyeing immediate returns.

Tools 100

Tools Work Management Marketing Management Cross-Selling 100

Martech

MARCH 22, 2023

Or the vendor didn’t offer training. Today’s vendor marketplace makes the RFP process much more challenging if you don’t have someone to do the work. Consider developing a next-logical-purchase plan that moves beyond cross-selling or upselling. It has so many other deficits that you still need to switch.

Enterprise Management 91

Enterprise Management Marketing & Strategy Marketing Strategy RFP 91

Zoominfo

JUNE 14, 2022

Others spent months setting up new tools and managing new vendors, rather than creating data-driven motions that unlock market-making plays. Helping Salespeople Sell Sales professionals excel at forging meaningful connections with prospective customers. The result? We call this Go-to-Market operations, or simply, GTM Ops.

Marketing Analytics Tools 130

Marketing Analytics Tools Work Management Marketing Management Ideal Customer Profiles 130

Martech

SEPTEMBER 24, 2021

Firmographic data can be sourced from annual reports, LinkedIn and third-party vendors. Intent data can be sourced from B2B forums or job boards (to view account participation in them), first-party content downloads or ad clicks, as well as third-party vendors. Account targeting.

Account Based Marketing 120

Account Based Marketing Enterprise Management Work Management Paid Content 120

Modern B2B

OCTOBER 20, 2023

Looking inward to fix problems is a minefield, let alone addressing the customer growth opportunity at the same time (think ABM and cross-sell analysis to get a head start here). Focus on the customer and their experience, whilst figuring out what’s happening under the hood and skill up teams to think customer-first.

Forrester 52

Forrester Cost per Acquisition Cross-Selling B2B 52

eTrigue

DECEMBER 2, 2021

Since customers set the cadence of the buying cycle, marketers must be able to respond with the right information at the right time. Without marketing automation, this quickly becomes impossible as companies grow, and puts them at a competitive disadvantage. To accomplish this critical objective, marketing needs to substantially raise its game.

Demand 78

Demand Sales Qualified Leads Marketing Automation Services B to B 78

ViewPoint

MARCH 22, 2018

Unless you are the low-price leader, value selling is essential to the success of your business. It's a rather straightforward proposition to sell on price only. Value selling is PointClear's bread and butter. The challenge is that some companies and some roles do not lend themselves to selling value. Proving Value.

Lead Scoring 189

Lead Scoring Lead Ranking Work Management Paid Search Agency 189

SalesIntel

FEBRUARY 19, 2024

Selling tactics are very critical, as a lead database usually degrades by about 22.5 % each year. Cross-sells and upsells are all a part of this approach. For instance, If you sell software, you might even test its ratings on platforms like G2 Crowd. As a result, you might miss a good opportunity to close a deal.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

SalesGrape

NOVEMBER 18, 2023

Decision-makers in schools are often bombarded with numerous sales pitches from various vendors offering their products or services. Regular surveys or follow-up calls with clients can provide insights into areas for improvement while also identifying opportunities for upselling or cross-selling additional offerings.

Telemarketing 94

Telemarketing Education B2B Marketing B2B 94

LeanData

APRIL 11, 2023

Like the good friend who told you not to buy that boat, we’ve identified some pitfalls to avoid as you evaluate different vendors. With regards to lead management software, make sure your team will not have to rely on vendor support to build and maintain your automation process. Vendors typically don’t volunteer their vulnerabilities.

Marketing Management 52

Marketing Management Marketing Automation Services Lead Management Purchase 52