Remove cross-sell
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80% of Digital Marketers Find It ‘Essential’ to Stay on Top of Martech Trends

KoMarketing Associates

CallRail recently published “The 2023 Outlook for Digital Marketing Agencies” report, and statistics indicated that the majority of respondents (80%) think it is essential to stay up-to-date on the latest trends and martech. The data and analytics associated with AI have been pain points for marketers.

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Report: More Marketers Seeking to Leverage Predictive Analytics and AI

KoMarketing Associates

About 40% would like to be able to use AI to determine customer lifetime value, and the same percentage want to identify upsell and cross-sell likelihood. At the moment, the majority of marketers (51%) are using predictive analytics for customer-level predictions of future behavior.

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Report: Content Marketers Anticipate Utilizing AI Solutions

KoMarketing Associates

Beantown Media Ventures recently published the “2023 Content Marketing and Generative AI Outlook,” and statistics suggested that the majority of marketers (45%) believe their content marketing budget will increase throughout 2023. 29% forecast that their content marketing budget will at least stay the same.

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10 Ways Predictive Analytics Can Help You Achieve Your Marketing Goals

Marketing Insider Group

You can form accurate predictions by studying historical and current data and statistics. To form predictions about your customers and marketing results, predictive analytics mines data and uses a combination of statistics, predictive modeling, artificial intelligence (AI), and machine learning.

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30 B2B Marketing & Revenue Intelligence Statistics 2021

Ledger Bennett

Ledger Bennett’s continuously updated slate of key B2B Marketing & Revenue Intelligence Statistics tracking the ever-evolving landscape across B2B marketing technology stats, digital transformation stats, virtual event stats, customer experience (CX) stats, data-driven marketing stats and more to keep you in the know…. Gartner ).

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

These fiscally-minded approaches stem from well-known statistics that say it’s at least five times more expensive to bring in a new customer versus retaining an existing buyer. Doing so may also offset declines in aging products a company sells. Technology : Sales intelligence platforms and buyer intent software.

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4 Ways To Propel Your ABM By Doing What Is Good For The Buyer

Tony Zambito

Depending on which surveys you read, statistics are available to show ABM as a successful tactic for marketing. While others show the continued struggle for marketing to gain traction with ABM. You can make a case either for or against ABM depending on which survey statistics you pull from. Not all, though, are experiencing such.